A Career in Marketing Management

Published: 07 October 2019

Establish yourself in a dynamic and creative industry with this high-level diploma in marketing

What is a Diploma of Marketing?

A marketing qualification will open many doors for you in your career as it is a key function for most companies. No company can survive without customers and it’s the marketing department’s responsibility to get those customers by generating leads, building brands and raising product/service awareness. One of the best marketing management courses to consider is the Department of Higher Education and Training’s National Diploma in Marketing Management N6.

Our Marketing Diploma gives you the skills and know-how to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns.

Throughout this course, you will discover the role that marketing plays in the success of contemporary organisations and examine the industry’s trends, responsibilities, needs and opportunities.

The course structure is designed to integrate theory, practice and connection with each of these themes in turn representing distinct modes of thinking, enquiry and knowledge acquisition in relation to marketing. Students explore underpinning theoretical constructs that inform marketing practice; students engage in practice both in simulated marketing workplace roles and in operating businesses; and they reflect on feedback from industry mentors and assessors. The course aims to develop graduates who are ethical and reflective practitioners with a commitment to professional learning and practice.

Successful completion of this course will open up employment opportunities within a range of different industries requiring marketing professionals in roles such as promotions, market research, or marketing coordination. It will also provide the foundation and pathways to further study. These programs focus on skill-based approach to learning with more hours dedicated to applied, practical, hands-on learning.

5 TOP REASONS TO DO A MARKETING DIPLOMA

1. Tap into your creativity
Marketing allows you to tap into your creative side. If you are witty, refuse to fit into a box, love to write or can write a catchy slogan, then you and marketing are made for each other.

2. Marketing has various options
There’s room for everyone. Whether you enjoy planning, writing, numbers, data, design, wether you are good with words or imagery, or whether you are an introvert or an extrovert – there is room for everyone at the grand marketing hotel.

3. Be wanted everywhere
Marketing is needed everywhere. Even at non-profits, for-profits, at schools and hospitals, at insurance companies or law firms – can you think of any business where marketing isn’t essential? It’s so essential, that it means there are a lot of jobs in this field. It’s often just the size of the marketing that differs. Large organisations that view marketing as a critical function may have large and diverse marketing departments, while smaller organisations may have only one or two people dedicated to marketing, which will make the role very diverse. There is no down side to study marketing.

4. Stay up to date
Everything keeps changing in marketing. We market where our clients, and clients keep moving. This forces us to stay abreast of changes and keep up with new technologies. It keeps you on your toes and means that you won’t fall sleep or whittle away in a highly repetitive job.

5. Talk the talk
When you understand the fundamentals of marketing, you can talk about it sensibly and impress your boss (or your soon-to-be boss). Learn about the marketing mix, the marketing cycle, how to manage the different environments. Speak the language of your consumer and be familiar with the South African consumer’s behaviour, the consumer decision making process and types of purchasing decisions. Know your product positioning from your market positioning and embrace product differentiation and target markets. You won’t just sound clever, but actually be able to use all of these concepts and models to make the right decision, every time.

One of the best marketing management courses to consider is the Department of Higher Education and Training’s National Diploma in Marketing Management N6.

This 3-year course opens up a It’s ideal for post-school adults with a couple of years working experience who want to grow in their current role, move into a marketing role or start their own marketing agency.

Human Resource Management: A Profession Overview

Published: 04 October 2019

Study Nated's Human Resource Diploma provides students with fundamental knowledge about human resource management (HRM)

Our National Human Resource Diploma has been designed to meet the needs of those people wanting to become successful human resource professionals, as well as those who are responsible for managing people and who are concerned with designing, implementing and maintaining HRM practices within their workplaces.

With more and more businesses seeing HR as a strategic business function, you will be well placed for a rewarding career with your National Certificate and National N. Diploma in HR Management. These qualifications are SAQA accredited, employer recognised and offered by the Department of Higher Education and Training.

What do professionals in HR careers do?

Today, business success depends on the careful management of all resources, including human capital. Workers at all levels contribute to their employer’s sustainability and profitability. HR management maximises those contributions by carefully overseeing recruiting, hiring, training, compensation and benefits.

HR managers often consult with top management on the organisation’s direction, employee development, and strategic planning. They help their companies remain viable by attracting top talent, recruiting the best candidates for each position and enabling employees to develop their skills and talents for their own benefit and that of the company.

HR managers connect the value of human capital to the company’s bottom line. They are adept at dealing with people from all backgrounds and levels of experience, knowledge, and skill. Some of the required attributes to succeed as an HR manager include flexibility, patience, attention to detail, outstanding communication and listening skills, negotiation skills and professional discretion.

Benefits of Working In Human Resources

  • Working with many types of professionals: HR professionals work closely with people at every stage of their careers.
  • Variety: There is no typical day in HR. You’ll likely be working on a variety of tasks, from staffing a booth at a recruitment fair to leading a training class.
  • Challenges: HR is an evolving science and art. There are always new strategies, technologies, and skills to learn and improve upon.
  • Focus on the big picture: HR professionals participate in long-range planning, with insider views on how the entire organisation works.
  • Flexibility: HR professionals are needed by businesses of every size, in every industry. You can put your skills and knowledge to work just about anywhere.

HR Career Paths

Many entry-level HR jobs require a minimum level of education, as well as experience, which can often be obtained through internships, temporary positions or part-time jobs. These introductory positions offer a realistic view of the profession and the company and may lead to a permanent, full-time job offer as an HR assistant or other entry-level position.

HR assistants often move into professional-level roles, such as recruiting manager, payroll manager, staffing manager, administrator or human resources manager. Most HR professionals choose between two broad paths: generalist or specialist.

  • Generalist – HR generalists often perform a wide variety of tasks. They do recruit, hiring, training and development, compensation and planning. They often develop personnel policies and ensure that the organisation is in compliance with all federal, state and local labor laws. Job titles held by HR generalists include HR assistant, HR manager, and chief HR officer.
  • Specialist – HR specialists typically work in larger organisation. Compared to generalists, they have a higher level of technical skill and knowledge in specialised areas, such as workforce planning, HR development, rewards, employee and labour relations, and risk management. Job titles include recruiter, retention specialist, compensation specialist, labour relations manager, safety officer, risk management specialist, benefits analyst, and trainer.

Benefits of a National Human Resources Diploma Course

Professionals frequently come to HR careers from widely diverse professional backgrounds. Some start in administration and then begin to focus on HR tasks. Still, other professionals may decide to move into HR, take appropriate courses, earn certifications, and then enter the field.

Continuing education programs such as diploma courses can also help you enter the HR field. These can help those already in human resources advance into positions of more responsibility. This designation and others like it show a commitment to excellence and ongoing growth in the field. Learn more about human resources curriculum on https://ibtc.co.za/national-qualifications/

EduOne Shakes it Up

Published: 30 March 2017

EduOne has, for 26 months, been climbing into the hearts and minds of the South African youth to help better prepare them for what lies ahead: life.  Education is the key that unlocks many doors.  Yet access to education is not as simple as 1, 2, tertiary. Through EduConnect, we have managed to cover topics and resources that are vital in taking the next step, wherever our users are on the decision making journey. From grade 9 subject choices to the ins and outs of the National Benchmark Tests, EduConnect covers it all. 

With EduFunding, we have created a centralised funding application portal to bring funding opportunities closer to those in need. We have developed an innovative management system for tertiary funding.  This aims to entice corporate organisations to offer more funding to our youth in an efficient and seamless way. We’ve also seeded a revolutionary mentorship program to help reduce drop-out rates and support beneficiaries in their studies.

Over 1.5 million people have accessed these websites in the past two years.  This makes EduOne one of the fastest growing startups in South Africa, attracting international interests from New York, Switzerland and Hong Kong, amongst others. The shake up With so many people visiting our sites every month, and many more interacting with our brand, we wanted to make sure our sites worked seamlessly and looked unbelievably sexy.  So we undertook the task of sitting with experts, specialists and, most importantly, our users to gain an understanding of what would work best. 

After designing new front-ends, re-building foundations and developing fresh features for days, we have come to a point where we can reveal these masterpieces to the interweb. We can select the book that reveals the secret door and let our work emerge from the abyss. Okay, Shakespeare, so when is this happening?

Date: Friday 31 March 2017

Time: 12h00 Central Africa Time

Recommended music pairing: Circle of Life – The Lion King

To get a better idea of what the fuss is about, here is a list of some of the changes that are happening on the sites:

  • New and improved user interfaces.
  • Redesigned navigation and menu structures.
  • Mobile-first and data-light considerations.
  • New features, including tag clouds and improved search functionality.
  • Advanced marketing opportunities offered exclusively to academic institutions and organisations offering funding opportunities.
  • A brand new directory listing of institutions in South Africa (EduConnect only).
  • New tutorials & downloadable resources (EduConnect only).
  • New career profile and entrepreneurship sections (EduConnect only).
  • The newly released mentorship technology (EduFunding only).
  • A re-factored approach to the application process (EduFunding only).
  • Industry-firsts with new features in fund disbursement (EduFunding only).

We sincerely hope you enjoy the changes made to these two websites. Our aim is to make sure we’re on the right track with them so it’s important for us to get as much feedback as possible. Please click the button below to offer some valued advice and wise words for our team to consider.

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