The main challenge entrepreneurs are facing in Africa is not the lack of great ideas but the fear of turning ideas into reality. With unemployment in South Africa at an all time high, more and more people are trying to make their own way in the economy.The Africa Digital Entrepreneurship events are about turning dreams into action. The series of events aims to enable digital entrepreneurship and the upcoming ‘Bitcoin Nights’ meet-up in Johannesburg on Thursday, 24 October at The Business Exchange Morningside, 150 Rivonia Road is a must-attend event for anyone interested in the digital assets space.

Business networking is the fast track to success and event sponsors such as Zcoin and OVEX believe that entrepreneurship is the way forward for South Africans. Jonathan Ovadia, Co-Founder and CEO at OVEX, a company helping to create an open, trustless and more efficient financial system says “the vision is to break down the barriers that prevent people from entering the traditional financial system. We believe that wealth-creating investment opportunities shouldn’t only be accessible to the wealthy, but should be available to all.”

The event is facilitated by the United Africa Blockchain Association (UABA), a non-profit leading blockchain education and adoption in sub-Saharan Africa. With the help of sponsors, The Africa Digital Entrepreneurship Series’ goal is to provide relevant content on business and technology that helps people learn and grow professionally and personally.The meet-ups provide a conducive environment for networking and ideas exchange, and attendees can look forward to free drinks, giveaways and prizes. Other sponsors include Divi, which makes it possible for anyone to participate in securing blockchains through their one-click masternodes, challenging the notion that you need technical expertise to participate in the blockchain ecosystem. Centbee, a digital wallet company that believes in the power of people to create an abundant future and æternity, a new blockchain technology, designed to deliver efficiency, transparent governance and global scalability are also part of the sponsors who see huge potential in Africa and are actively championing the digital asset revolution.

The theme of the Johannesburg event focuses on the Digital Asset Economy and anyone interested in tech is welcome to attend FREE of charge and benefit from the networking opportunity and inspiring discussions. Speakers will include Adi Kaimowitz, President and CEO of Virtual Actuary, Maushami Chetty of Novate Legal; Mpho Dagada – Commisioner, 4th Industrial Revolution at the SA Presidency; and Yaliwe Soko, Chairperson at UABA.The event aims to inspire participants to increase their appetite for entrepreneurship and get more knowledgeable about the growing trend in digital assets. Africa is a market ready to adopt new technology but lack of emphasis on digital entrepreneurship opportunities in Africa might result in missed economic opportunities for the next generation.

“It’s important to encourage the youth to explore the option of entrepreneurship as a career path instead of waiting for employment opportunities which may never be available to them.Initiatives such as the Africa Digital Entrepreneurship Series focus on creating awareness and demystifying what it means to run a digital enterprise,” said Heath Muchena, Founder of Proudly Associated, a company working with companies developing blockchain-powered technologies that have use cases focusing on emerging economy development to gain adoption across the continent.Whether you’re a student, professional or fledgling entrepreneur, this event will provide valuable insights and an opportunity to learn, grow, network and be inspired all in one. The meet-up will be a relaxed, no-suits-or-ties sort of event so expect to learn and be entertained. 

"The Africa Digital Entrepreneurship Series connects up-and-coming entrepreneurs in all fields. It’s a fantastic way for those interested in tech and online businesses to build a solid support network,” said Grey Jabesi, host of the Grey Ave Podcast, Africa’s top rated podcast which focuses on survival skills for the 21st century.

By attending this FREE event, attendees will:

Learn about new frontiers in digital innovation

Find out how to leverage technology to broaden participation in the global digital economy

Boost digital asset knowledge including digital asset acquisition and management

Learn how to build a fully remote businessDiscover mentorship opportunities

Interact with other entrepreneurs and build business networks

Meet like-minded innovators and go-getters

Be empowered!

GET TICKETS HERE: https://www.eventbrite.com/e/africa-digital-entrepreneurship-series-tickets-77802321839

Event details: 

Admission: FREE (Limited space so make sure you get there early.)

Date: Thursday, 24 October, 2019

Location:  The Business Exchange, Block 4, 150 Rivonia Road, Morningside, Sandton, 2057 Johannesburg.

If you want to sponsor this event or for more information, contact:This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it.

Change how you think about communicating with your connections. You can now spread the word of the brands you love over your social platforms’ timelines and turn your passion into real money. And don’t just take our word for it. We are based in multiple locations internationally, and have thousands of adMingle brand ambassadors all over the world earning lucrative amounts per month, dependent on the number and quality of posts, and the resulting validated leads.

Whether you prefer communicating with your crew on Twitter or your family on Facebook, we have a social media earning opportunity for you. Engage with your family and friends on an ongoing basis, telling your connections why you love the brands you’re reposting. Sign up to the adMingle platform, link your social media pages, and accept the campaigns you want to participate in. It’s as easy as that. Build your relationships and your bank balance at the same time. Create your own business within your network, and post consistently. It’s all about word of mouth and earning additional income, while doing what you love.

Participate in as many campaigns as you want. And keep participating. Your additional income will grow with time and practice. Don’t be afraid to invest your time. Sign up by clicking this link today.

Commitment to products, people and performance drive Samsung’s integrated division for 2015

JOHANNESBURG, South Africa, 25 March, 2015
Samsung Electronics South Africa is committed to constant innovation, development and growth, exploring ways in which to build on existing platforms and successes to improve products and systems. To this end, the electronics giant has merged three of its divisions, namely: home appliances (HA), residential air-conditioning (RAC) and system air-conditioning (SAC) which will now be known as Digital Appliances. This new business unit will deliver targeted and dynamic innovations to the South African market.

“The consolidation of these three business divisions will ensure that we deliver an enhanced level of service and array of solutions for our customers,” says Michael McKechnie, Head of Digital Appliances, Samsung Electronics SA. “It will allow us to provide richer experiences for the home and office of the future and shift even closer to our existing and active target markets.”   HA, RAC and SAC will each have an individual product manager to identify new channels to market and make each product offering more accessible and efficient for South Africa.

These three divisions demonstrated strong performance in 2014 and this amalgamation will blend their strengths to continue to drive market share and further expansion.   “We are building on the success we experienced in 2014 with this new, streamlined business unit,” says McKechnie. “There are a number of targeted product developments and initiatives planned, making 2015 an exciting time for us at Samsung.  I’m looking forward to the new challenges that it will present, as well as the opportunity to improve processes and really ensure superb customer involvement.”

This year is set to bring something special to the table in the home appliances arena - with the Dual Cook Oven, Sparkling Fridge and Ecobubble product ranges. The focus for this area is on trend; the connected home. As this technology and connectivity shift more deeply into the South African space, Samsung is geared up to provide various technologies that can tap into the connected life and the Internet of Things.

Further, consumers will also be in for a treat with new Virtual Flame induction cooking technology, a robot vacuum cleaner and the impressive WaterWall technology built into Samsung’s state-of-the-art dishwasher range.   The RAC and SAC arena will see the arrival of a cost-effective entry level range of room air-conditioners and the continuation of the successful DVMS (Digital Variable Multi System) selection of commercial air-conditioners.

McKechnie, who has been with the organisation since June 2011 and successfully guided the Digital Air Solutions Division into 2015, is well placed to lead this alliance. His skills in sales, marketing telecommunications and power solutions provide him with a deep understanding of the sector and the demands of the South African consumer.   “I am incredibly excited about the potential for this newly structured Digital Appliances Division and the role I am to play in its development. It is a privilege to take on this opportunity and I look forward to some truly exciting and dynamic products in 2015,” concludes McKechnie.

About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductors. We are also leading in the Internet of Things space through, among others, our Digital Health and Smart Home initiatives. We employ 307,000 people across 84 countries.

To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com  

Legendary saxophonist Maceo Parker brings his unique sound to South Africa

With roots that go as deep as the history of funk itself and a long list of collaborations with the biggest names in the genre, funk wouldn’t be funk without alto-saxophonist Maceo Parker. For two nights only, Parker will be getting the “groove on” in Pretoria on 8 May and Johannesburg on 9 May.   In what he describes as an experience akin to university, Parker perfected his sound as sideman to James Brown. During the 1960s Parker and his drummer brother Melvin joined the James Brown band; it was the start of a partnership that would last for the next decade. 

Parker’s signature sound led, in part, to the band being recognised as early pioneers of modern day funk and hip-hop.   Constantly redefining his style, Parker continued to live the sprit of funk. He joined George Clinton's P-Funk Mothership, followed by stints with a number of other groups, becoming a golden thread that linked the style. In 1970 Parker, with some fellow James Brown band members, formed Maceo and All the Kings Men and released two albums that continue to remain popular. To date he has collaborated with Ray Charles, Ani Difranco, James Taylor, Prince, De La Soul, Dave Matthews Band and the Red Hot Chilli Peppers.   In 1990 Parker embarked on a solo career and while funk still defined his style, his music became richly nuanced with the sounds of jazz and soul. He released two successful albums Roots Revisited (which spent 10 weeks at the top of Billboard's Jazz Charts in 1990) and Mo' Roots (1991). His third solo album Life on Planet Groove, recorded live in 1992, established him as a contemporary artist and boosted his exposure to a college-going audience. Albums like Funk Overload, Dial M-A-C-E-O and Made by Maceo cemented his catch phrase "2% Jazz, 98% Funky Stuff” with his audiences. 

Parker has toured extensively with his own band and since 1999 he has participated in some of Prince's tours when time allowed. In July of 2012 Parker was presented with Les Victoires du Jazz in Paris: a Lifetime Achievement Award for his contribution to music and during the same weekend he was presented with an Icon Award at the North Sea Jazz Festival in Rotterdam. The youth band Nu-Notes will be opening for Parker at both performances. The Nu-Notes, a group of young talented jazz musicians who are being mentored by trombonist, arranger and conductor Dan Selsick. They form part of the Cape Town Jazz Orchestra programme that aims to develop young South African musicians, through music education, skills development, and creating performance platforms for young musicians.   Parker will be performing on the 08 May at the Brooklyn Theatre, Pretoria and 09 May at the Wits Theatre, Johannesburg. The concert starts at 20h00 and tickets cost R180. 

Tickets can be booked from www.webtickets.co.za

For Interview requests and access to high resolution pictures contact JT Communication Solutions on This email address is being protected from spambots. You need JavaScript enabled to view it. or 011 788 7632
Issued by JT Communication Solutions on Behalf of Cape Town Jazz Orchestra

With growth come responsibility Who is responsible for your online security? Who's responsibility is it that you stay on the right side of the law at all times? Yes... you are! The latest e-commerce stats from Statista.com show that 40% of worldwide internet users have bought products or goods online via desktop, mobile, tablet or other online devices. This amounts to more than 1 billion online buyers and should continue grow steadily.

This shows us the tremendous growth of eCommerce. With this positive growth comes negatives as well, online scams are increasing, payment fraud is on the uptake, consumers are abusing the CPA when it comes to refunds, returns etc. Protection of personal information is becoming more and more important, information is being stolen and social media is full of schemes and fraudsters.

Thus... The eCommerce Law & Security Conference was born! By attending this conference on 3 & 4 June 2015 delegates will learn from experts how to avoid and prevent all of the above mentioned from affecting you and your company. Speakers will share their knowledge and expertise on industry topics to ensure you leave the conference with an updated wealth of knowledge and strategy on how to implement all of this including the POPI Act in your organisation. More information click here...

Expert speakers include: Robby Coelho - Webber Wentzel Andrew Kirkland - Trustwave SA Rosalind Lake - Norton Rose Fulbright Ashleigh van Kerckhoven - KPMG Rosalind Davey & Khomotso Makapane - Bowman Gilfillan  

Early Bird Registrations Open Register 2 delegates for ONLY R4798. Normal registration fee for the full 2 day conference is R3199 per delegate. Included in the registration fee: *Full access to the conference, panel discussion and workshop *Sit-down buffet lunch both days *Free Parking *3 Refreshment breaks per day *Digital copies of each presentation *Networking Opportunities with speakers and delegates *2 days full of informative up-to-date presentations   Register NOW!    

Exclusive Workshop Attendees will have the benefit of attending a workshop on 4 June inclusive in the conference package. Understanding & Managing the Risks of Social Media presented by Rosalind Davey and Khomotso Makapane from one of SA's top law firms Bowman Gilfillan. Read more

Event organiser Kinetic has confirmed that industry-giant Performanta has signed on as platinum sponsors for this year’s anticipated 6th edition of their successful flagship event; the IT Leaders Africa Summit.

The event, taking place from 18 - 19 March 2015 at The Maslow Hotel in Johannesburg, is set to go beyond your usual routine business conference, evolving to deliver on a more exciting, topical, trendy and current platform, utilising both the latest technologies coupled with the latest in conference trends internationally.

Together with Performanta, the event aims to deliver an expert-lead agenda that features an educational conference program backed by the latest in technology workshops and demonstrations. 

Performanta’s workshop; Safeguard your organisation now, your wallet will thank you later; focuses on measuring your organisation against the industry on 10 information security and privacy measures, derived from real-world assessments.

Performanta Consulting was established by Anthony Olivier 4 years ago, aligning information security consulting services to the Performanta Technology & Services stable. Performanta Consulting has provided services to primary South African banks, insurance companies, brokers, mining companies, service and retail organisations. Their key differentiator: senior, qualified, experienced consultants, integrated frameworks and fair pricing. Furthermore, the team has assisted in addressing security problems in seventeen African countries and has a thorough understanding of the continental landscape.

As thought-leaders in the industry, they are amongst the most active South African participants in industry conferences, blogs and podcasts.An expert-led advisory panel will lead the summit with industry giants Robert Sussman, co-founder and joint-CEO of Integr8; Hugo Timmerman, Head of IT Southern Africa at British American Tobacco; and Tunde Coker, MD of Rack Centre (A Jagal Group Company).

The event also features over 35 speakers, keynotes, panel discussions and numerous educational workshop sessions hosted by key industry providers, all sessions led by some of today’s most notable individuals who are shaping the IT landscape in South Africa and beyond.

Speakers, just to name a few, include; David Visser, CIO of Coca-Cola Southern Africa; Anthony Hlungwane, Group IT Director of Mr Price Group; Sal Laher, CIO Eskom; Rocky Gwewera, Global Head of Infrastructure Architecture at Sasol; Stephan Ekbergh, CEO and founder of Travelstart; and Sunil Joshi, MD and CEO of Neotel.

Some sponsors and partners include; Telkom Business, HP, Performanta and Blue Coat Systems, SITA, Airwatch, Kofax, Dimension Data, Neotel, Meso Systems, Sage Pastel Accounting and ERP Africa, and Blackberry.

For more information on the event to register to attend or to sponsor, visit www.itleaders.co.za or contact the event organisers Kinetic on +27 21 180 4700.Follow the event and stay up to date on Twitter. @ITLeadersAfrica and join in on the conversation using #ITLAfrica.

Employee Productivity and Equipment Longevity Dependent on Robust Digital Air Solutions in the Commercial Space Samsung caters for environmental impact, scalable solutions and flexibility

JOHANNESBURG, South Africa, 26 February, 2015 – Digital Air Solutions that cater forwell-regulated, ventilated air flow and temperature control within the workplace, form an integral part of employee productivity as well as equipment longevity. However, with the wide range of appliances available, organisations need a clear understanding as to which type they should implement to ensure year-round comfort, functionality and efficiency.

According to Michael McKechnie, Divisional Head for Digital Appliances at Samsung SA, it is in an enterprise’s best interest to utilise a solution that is versatile and which complements existing technologies. Businesses should consider scalability and flexibility to add extra devices or solutions to meet future needs.

There are several types of commercial applications for cooling and heating, such as Chilled Water air-conditioners, which are commonly located within shopping centres, hotels, office blocks and hospitals. They are used for extensive developments and regulate water through buildings and fan coil units to ensure that the air temperature is controlled and maintained at a specific setting.

Another category, Direct Expansion air-conditioners, are divided into two classifications namely VRF Systems and Split Type. VRF Systems work on a centralised plant installation, giving a high degree of energy efficiency, scalability and flexibility. These benefits are further enhanced through the ability to add more units that can easily be installed. Split type air-conditioners work on independent units offering options such as mid wall, ducted and cassette type.

“There are several considerations to be made in choosing the correct system and these include size and scale of the premises, internal layouts of the building, future growth strategies, the equipment’s running costs and flexibility in terms of energy efficiencies and its alignment with carbon tax requirements,” says McKechnie.

McKechnie continues by offering insight into these factors, as well as highlighting the challenges of air-conditioning technology within the commercial space and some of the dominant market trends.

Size and scale of the premises Businesses need to consider the implications of the size and scale of a premises, in order to understand what their real requirements may be. For example, in a small office space the Split Type would be suitable, as opposed to a large open plan, where a VRF System provides a better solution and is more cost effective.

The cassette device is another trend in commercial design that has a certain aesthetic appeal. This is fitted into the ceiling and works within the split system. As a result it delivers accurate levels of heating or cooling with the same cost, environmental and efficiency benefits. However, it tends to provide a more balanced flow and can be selected for specific capacities and offer flexible installation as added benefit. These are suited to a larger floor area and can be used in an environment that has limited space or cannot accommodate a wall-mounted unit.

Furthermore, one needs to consider growth strategies of the organisation as this could impact the layout, such as whether growth of the business will impact on the office’s design, such as moving from total to partial open plan.

Running costs, energy efficiencies and carbon tax In light of the continuing rise in energy tariffs, it is becoming increasingly important for enterprises and their leaders to ensure every measure is taken in order to reduce power consumption. Furthermore, the issue of carbon tax has become increasingly important now that National Treasury has confirmed that from 2016, South African businesses will be taxed R120 per tonne of carbon emissions.

Samsung, a leader in environmentally-friendly products, has developed the most energy efficient system - the DVMS HR - which allows concurrent heating and cooling in the same building to ensure maximum comfort and efficiency. This type of solution is not only relevant in countries like South Africa, where the energy supply is under pressure, but in addition assists in cutting back on the carbon footprint of businesses across the globe.

“Improved environmental impact, scalable solutions, flexibility and greater corporate control – these are just some of the advantages of utilising a robust digital air solution. In addition, air purification for better working conditions is also coming to the fore, where employees’ productivity is being directly related to the condition of the air in the space they operate,” concludes McKechnie.

About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductors.

We are also leading in the Internet of Things space through, among others, our Digital Health and Smart Home initiatives. We employ 307,000 people across 84 countries. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com

SEO & Online marketing solutions for small businesses On the 22nd of February, SERP SEO Solutions launched it's host of out-of-the-box marketing solutions via it's innovative online store.

Along with the launch they are running a competition giving away web design vouchers valued at R1000. SERP is a provider of Marketing Services for website developers. They offer a powerful range services aimed at providing website owners with access to tools & services used to help improve a websites local search visibility. To celebrate their launch they are giving away vouchers to be used at their site. Some of their many services include- Article writing, Web Design, Monthly SEO Packages and more.

Visit their web-page at www.serp.co.za/competition and read the competition guidelines to stand a chance to win a R1000 voucher which can be used for any of their services. Competition closes on the 18th of March 2015.

Contact Information:

This email address is being protected from spambots. You need JavaScript enabled to view it.

www.serp.co.za/contact-us

By Antoinette Pombo

Millennials are commonly defined as those born between 1981 and 1996. That currently puts them at between 19 and 34 years of age.

The youngest of this generation will be in the throes of finding their own feet in the big wide world of employment or tertiary education…

Whilst many of their older counterparts will be settling down with their partners – some starting a family. But what does this really mean for South African marketers and brand managers?

Individuality, independence and career growth are extremely important to this generation at this stage of their lives. And their unique spending habits seem to be shaking things up fast.

The most significant contributing factors to this shake-up are the sheer size of this population segment as well as the rise of multimedia and networking.

The millennials make up about 26% of the South African population. To put this into perspective, the rest of the entire working population under the official age of retirement only makes up about 28% of the population in South Africa.

And although these percentages aren’t very different from 10 years ago, the actual numbers are significantly different. As marketers and brand managers, we have over one million “new” potential customers we can attract in this segment.

But that’s not all! This new up-and-coming generation has an extremely powerful force behind them: Instant communication and HUGE networking capabilities.

Consequently, as these millennials rise through the echelons of young adulthood, they’re shaping the future of brands, business and the economy – VERY fast!

Here’s your three-point checklist to ensure your brand is in the running to gain from this incredibly powerful generation…

• Take a little extra time to test the market to make sure your marketing touches the right emotional chords, otherwise, it could fall on deaf ears.
• Mellennials will read up on products and services of interest and compare brands much more so than past generations. Is your website packed with USEFUL information they can use to make their purchase decision? Do you target this generation specifically on your site or have you lumped the entire South African population into the same ‘box’? A message directed at a 50 year old is unlikely to be identical to a message targeted at a 20 year old.
• And finally, with the revolutionary expansion of the social networking landscape in recent history, millennials aren’t just connecting with friends online. They’re also connecting with thought leaders, idols, experts and other figures they’re interested in. Do you have a presence in this space? Here’s how to do that: You’re an expert on something if you provide a service or sell a product. So find a way to share your expert knowledge and advice with those who need it most – young potential customers. If you’re not the expert, find one! Hire idols or brand ambassadors the millennials aspire to in order to bring your product or service alive for this generation. Encourage this young generation to talk about your product/service and related topics. If you can get them personally involved in your brand, they’re more likely to engage with it. Of course, they’ll either love it or hate it so be sure you’ve worked out all the other bits, like your value proposition, customer service, return policies etc. There you have the most important reasons to sit up and pay attention to millennials.

If you don’t have a dedicated marketing strategy for this segment, you’re missing out. And worse, your brand’s future is at stake.If you need assistance getting to know this segment well and niching your marketing to this sector, speak to Youth Dynamix, Africa’s leading youth authority.

Website: www.ydx.co.za

Broadband will be the deciding factor as soon as Broadband becomes faster the Internet will change overnight. The Internet is destined to become a fully audio visual medium like TV but better as people will be able to interact live with each other. The future of the Internet will be a video platform.

People don’t want to have to read as much as they currently do whilst browsing. Our weakness as humans is that we expect information without having to work for it, reading is more work than just watching a video so we prefer to do that. Already youtube.com is the second largest search engine after Google for South African audiences and they are not watching YouTube they are watching a video.

If you want to fix a leaking pipe without calling a plumber then watch a video how to do it. If you want to cook a delicious meal and are looking for a particular recipe then watch a video, if you’re looking for health advice watch a video, if you want to see the latest fashion trends then you can watch a video, if you want to know how to extract DMT from Mimosa Hostilis and use it to awaken your pineal gland watch a video.

The benefits to your business If you have a business and provide a service to clients let them watch a video of what you have to offer, the same with a product show your customers how to use your product. With video on the web you can create a better relationship and more trust for visitors to do business with you from your website.

The winners will be the ones that have recognised that people would like to be “spoon fed” information rather than have to work for it by reading text. Today on YouTube there is tons of this content already, people are able to search on any topic they like and can find out more information. People make their own video about plumbing and cooking etc. No matter how good or bad the video quality is people want information and they don’t want to have to read much to be able to get it.

Do these videos have your brand on them? No they don’t. Brands in South Africa today need to wake up and produce their own content, not for YouTube alone but for all social media and more importantly for their websites. Even now before the year 2020 bandwidth has becomes faster video is growing and is starting to overtake everything you see on the web. The TV stations are already gearing up for this as well as other major media players in the South African industry.

You only have to look at DSTV, SABC and NETFLIX to see how growth in this sector has already caught on here. The massive investment in live streaming is overwhelming and new technology is created every day. Corporations are all working on video solutions it is happening all around us with new technology and new hardware being announced almost daily. Video Production for the Web. Video for the web is more like a TV news or Reality news it is more unrehearsed and instantly produced, unlike your company developing a TV commercial which has a really high degree of production values which also comes with a high budget requirement. This will affect how we communicate with each other. Cost of live streaming and video production has drastically reduced due to lower cost of entry. Companies can purchase very good quality High Definition cameras. You no longer need to bring in expensive film crews and with HTML5 video technology as well as software devices like SKYPE which exists today but other software which will be faster and better. SKYPE and Google Hangouts will not be the only Apps. to be able to run visual communications’ it will become normal on every website and web platform. With new hardware solutions you will be able to see and talk to your customer directly from your website. Or at the very least, due to privacy issues, your website visitor will be able to see and talk to you.

Imagine being able to have a one on one live video chat with a customer instead of the usual written word chat. How we will market ourselves in the year 2020 is happening now in South Africa are you ready for this? People want VIDEO they do not want to have to read tons of words, the winners in the future will be the websites that take this into account. Sure the written word will always be important but the web is going to be a video platform and nobody can stop it or even want to stop it.

Search engine optimisation in the year 2020 Visual rankings Search engines will read the video content and your site will rank accordingly. Content on the web will be in the main, how to fix a leaking pipe, how to cook the best roast duck, how to approach your bank manager, how to, how to… Reading and ranking your content Even today YouTube has significant ability to read the content of any video you upload.

Music sound tracks have a digital signature which can be read for copyright reasons however YouTube can even read background music played at a wedding reception by the DJ with the main soundtrack of people talking and generally enjoying themselves in the foreground. There is no digital signature on this “noise” however YouTube can read the music. I know because I have uploaded such a video and YouTube pointed out that I was using the exact songs in my video, how do they do that? Profanity is also recognised by YouTube. So in the future, as YouTube is owned by Google, they will rank you according to your content but this will include your Video content as well. Homeland Security in the USA uses this technology where “chatter” is monitored across the globe.

It’s not people listening for this chatter it is computers that have been programmed to monitor in various languages certain keywords or key phrases and once alerted an operator will take over and examine it. Same as you will be doing on Google by 2020 you will search for keywords and they will produce a list of “chatter” from videos in your keyword search results. YouTube Viral Video An example of the Power of video.

Here is a link to YouTube for the, Dover Police DashCam Confessional (Shake it Off), although your videos don’t have to go viral this guy has had nearly 27 million views in just 1 week, and it cost nothing to produce? Whilst these kinds of videos are exceptional it just goes to show how much interest and how large an audience and opportunity is out there for your own marketing.
Here is the link: https://www.youtube.com/watch?v=8XFBUM8dMqw

Website: www.epnet.co.za