Back Stronger than Before, Disruptive Car Sharing Platform Relaunches

Published: 29 July 2021

Collaborative consumption for the contemporary individual.

Johannesburg, July. 29, 2021 - South Africa’s first car sharing platform. A community that creates space for both the entrepreneur and individuals interested in renting.

RentMyRide set up shop as the world slowly began to shift to a minimalist mentality and companies such as AirBnB and Uber were in full swing. The countercultural company meets the needs of individuals' mobility by creating a system whereby a car owner can rent out a vehicle and another individual can rent it. Collaborative consumption has never been so efficient. Apart from being innovative and solutions driven, RentMyRide encourages the support of the local economy and embraces the idea of an environmentally friendly community as cars are shared rather than bought. If consumers are worried about safety, there’s no need to be! Our renters have to meet very strict eligibility requirements such as being in possession of a valid driver’s license, a mobile phone in their name, a form of identity and they must pass a fraud and credit screening. Additionally, RentMyRide provides insurance to ensure everyone's safety.

RentMyRide: This disruptive new company provides the platform for renters and riders to interact, similar to AirBnB or Uber.
Owners: List their car on the system as a means of earning extra income on their car and turning it into a useful asset rather than a liability or fast depreciating possession.
Renters: Select a car from an array of local options that they would like to rent. Cars are rented for a variety of reasons and may be suitable for holiday goers to people who cannot afford to purchase a vehicle.

RentMyRide could not be relaunched at a more appropriate time as COVID-19 has turned the world upside down. Rising unemployment has created a space wherein paying off a vehicle is no longer an option for many. RentMyRide provides consumers with the opportunity to add value to their lives without decreasing the value of their bank accounts. Renting wheels affords consumers the freedom of having a car without the commitment and financial ball and chain of ownership.

Customers can choose from a large selection of locally owned cars whenever it is convenient and those that choose to can also drive a new vehicle without facing the substantial debit orders at the end of each month.

RentMyRide wants to go places with its consumers without weighing them down financially. For those who choose to rent out their vehicle, the commercial opportunities are endless and for those that choose to rent, the street cred is granted without any long term contracts. RentMyRide puts their consumers in the front seat.

To learn more, visit RentMyRide

Thanks for the ride.

Lavazza Coffee to be re-launched in SA’s retail space by Incobrands.

Published: 12 October 2018

From a small grocery store opened by Luigi Lavazza in 1895, Lavazza coffee was born. It is synonymous of excellent Italian Espresso in over 90 countries and the leading brand of coffee in Italy. Lavazza coffee has been on an endless journey of innovation from blending coffees from different parts of the world to catering to the tastes of individuals, to new roasting machines that ensure aromatic excellence and allowing coffee to be prepared with beans and a capsule. Lavazza is a global leader and a premium coffee specialist true to exploring, discovering and reinventing the art of blending.From a small grocery store opened by Luigi Lavazza in 1895, Lavazza coffee was born. It is synonymous of excellent Italian Espresso in over 90 countries and the leading brand of coffee in Italy. Lavazza coffee has been on an endless journey of innovation from blending coffees from different parts of the world to catering to the tastes of individuals, to new roasting machines that ensure aromatic excellence and allowing coffee to be prepared with beans and a capsule. Lavazza is a global leader and a premium coffee specialist true to exploring, discovering and reinventing the art of blending.

Lavazza coffee is being re-launched in October 2018 by Incobrands into leading South African retailers like Pick n Pay, Checkers and Spar.

Retail Product Range 

Qualità Oro is the very first Lavazza blend, created in 1956 and is available in retail stores. The coffee is ideal for those who love to savour a premium blend daily. Made from a selection of the finest 100% Arabica beans, mainly from Latin America, this blend is fruity and aromatic, with hints of malt and honey suitable for all coffee makers.

Qualità Rossa is rich and full-bodied coffee, perfect for those who want to get off to a great and energetic start to their day. This uniquely blended coffee is made from a combination of Brazilian Arabica beans for body and sweetness with African and South East Asian Robusta beans fir intensity and warm notes of cocoa. It is a richly flavoured coffee ideal for an everyday coffee with its intense and energetic blend.

Crema E Gusto is ideal coffee for any occasion, with the perfect combination of intensity and full-body for the perfect latte and caffe latte. This creamy and full-bodied blend consists of a selection of high quality Arabica and Robusta beans with a fragrantly flavour and pleasant chocolatey finish. A classic Italian coffee and amongst Italy’s best sellers!

For the decaffeinated coffee lovers, Caffè Decaffeinato is the ideal decaf offer by Lavazza. Lavazza decaffeination method is natural and preserves the authentic taste of the quality coffee beans. The natural method results in a coffee rich and full in flavour and body, with notes of honey and almond. This coffee is perfect for any time of the day or night.

Lavazza Prontissimo offers more than just an instant coffee, it is a 100% Arabica blend enriched with 10% finely ground coffee to get a great premium tasting instant coffee. Prontissimo! CLASSICO presents a round and well-balanced taste with top notes of caramel. Prontissimo! INTENSO presents a strong and full-bodied taste with notes of roasted beans. For the taste lovers, Lavazza Prontissimo makes an extraordinary taste experience, in an instant! 

Compatible Capsules 

Through dedication to innovation and quality, Lavazza has launched a new line of capsules compatible with Nespresso®* domestic machines. The creation of the capsules begins with a “Noble Dark Roasting” method — developed by the company – with the aim of extracting the most “noblest” of aromas. This is coupled with a velvety grind that yields a superior in-cup result, guaranteeing a smooth and even coffee extraction which preserves all the richness of flavours. The grinds are then blended with others from coffees of diverse origins to create a unique flavour profile for each product. Subsequently, to maintain all the freshness and aroma of the coffee, the blend is packed and sealed in a protective atmosphere with a technology called “Aroma Safe”

The new capsule line is a result of Lavazza’s expertise in leading the coffee industry with quality and innovation, combined with almost thirty years’ experience in the production and marketing of systems and products for the single serve segment.

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*Capsules compatible with Nespresso® domestic machines. Nespresso® is a trademark of a third party without any link with Luigi Lavazza S.p.A.