Integrated through-the-line agency Promise Group continues to strengthen its management team with the appointment of Naomi Hoogeweegen as its new Talent Manager with effect 1 December 2017.

This follows the recognition of the importance of the HR function as a strategic business partner within the organisation as we continue to grow our business says, Managing Director of Promise Group, Craig du Preez.

“Hoogeweegen’s appointment signals a new era of growth within the Promise Group, as we take the lead to develop our HR department that will help us with recruitment and selection of new talent as well as play a role in the development of our workforce as we continue to grow our staff numbers”, adds du Preez.

A Marketing graduate of the IMM Graduate School, Hoogeweegen began her trade working for external recruitment agencies and was later approached by Publicis Africa Group to join their recruitment team as an internal Talent Acquisition specialist, where over the past two years she has assisted over 25 Advertising Agencies across SA with their recruitment needs.

“After completing my degree, I realised my love for the Advertising & Marketing space and ended up gravitating towards a people-centric role within the industry”, adds Hoogeweegan.

Looking forward to taking the next step in her career with Promise as Talent Manager, Hoogeweegen is thrilled about the opportunity to join Promise and to become fully immersed within the agency and all Talent management related needs.

“I hope to use my experience and expertise to contribute towards the exciting growth that Promise is experiencing at the moment by connecting with Top Talent in SA”, concludes Hooweegan.

About Promise Group
Promise was established with no clients or start-up capital in 2005. Since 2005, Promise has grown into a full-service through-the-line agency, with in-house digital integration to offer truly consolidated marketing solutions.

Promise is a medium-sized Jozi agency of 80 staffers, with an enviable portfolio of brands who have entrusted us to ensure their success.

Promise Group is a Level 2 B-BBEE contributor.

For more information visit: www.promisegroup.co.za

Promise has been voted by clients as the leading agency in South Africa for commitment to Black Economic Empowerment and Transformation. The extensive findings of the latest SCOPEN Agency Scope review have revealed numerous first positions for the agency as measured by the country’s leading marketers. In total more than 219 CMO’s were interviewed in face to face sessions with SCOPEN researchers between June and September this year.

James Moffatt, CEO at Promise, comments: “During the past year, Promise has achieved fantastic progress with regards to significant black equity holding, as well as investing in the personal development of young black talent. One of our stars won a Black Pixel by achieving “best young talent” at the Bookmarks this year. Our black shareholding is direct (not Trust based) and transparent. This is over and above our focus on the legislated pillars such as preferential procurement, where our procurement spend is heavily invested with black-owned SME’S. We are delighted with this outcome and we are not done yet, as we continue to advance our role in the transformation of our industry.”

Cesar Vacchiano, President and CEO of SCOPEN International comments: “This is a significant result for the agency as this demonstrates that Promise ensured that not only was their commitment to black empowerment genuine, but the assessment by clients in both marketing and procurement confirms the agency’s commitment in this regard.”

NOTES TO EDITORS

AgencyScope 2017/2018 South Africa consisted of 219 face to face interviews with CMO’s of the top 200 companies in South Africa as well as input from agency professionals and 15 heads of procurement from leading companies.  

AgencyScope is conducted every two years in 12 countries throughout the world and this is the second time the study has taken place in South Africa. 

The quality and depth of the data is unmatched in the 12 markets in which SCOPEN operates.

Promise has been voted by clients as a foremost agency in South Africa for client satisfaction. Promise is also the only agency to maintain its position in the top 5 after the debut SCOPEN Agency Scope survey.

The extensive findings of the latest SCOPEN Agency Scope Review have also revealed numerous first positions for the agency as measured by the country’s leading marketers. In total more than 219 CMO’s were interviewed in face to face sessions with SCOPEN researchers between June and September this year.

A number of metrics were canvassed in extensive, in-depth client interviews across the South African communications agency landscape. Promise has achieved first place in South Africa within the following metrics:

• Senior managers involved on client business
• Commitment to BEE and transformation
• Professional team Digital Production
• Effort to maximise client investment
• SEO/SEM Execution and production

• Meeting client social media needs
• Offers good value for money
• High performing team

James Moffatt, CEO at Promise, comments: “This year’s SCOPEN Agency Scope findings have proven to be invaluable to us. I’m very pleased with the great progress we have made in a number of areas and we are all thrilled with our performance during this wave of research. The objective research methodologies at SCOPEN have also provided valuable data to our team with respect to further refinement of our priorities. Overall client satisfaction is obviously what we all strive to achieve, so we are delighted with this result.”