The GSM LCR is back, better than ever

Published: 27 September 2018

Pansmart, a leading Panasonic Telecommunications and Security distributor in South Africa has secured a unique proposition for the telecoms dealer community with Huge Telecom, a premier provider of telecommunications services and connectivity solutions. 

GSM LCR, also known as Premicells, was the first form of business Least Cost Routing. It was revolutionary in its time allowing companies to connect a physical device with a SIM card to their telephone system as an additional or alternate outgoing line. Not only did it allow for quick and easy communication, but it also reduced calls costs significantly as calls out over the GSM LCR was at cellphone to cellphone rates, as opposed to fixed-line to cellphone rates.

The telecoms community went crazy, and this market caught on like wildfire. It was profitable, super easy for dealers to sell, and even more straightforward for clients to use. And thanks to Pansmart and Huge Telecom, GSM LCR is back, and it’s better than ever before!

Louis Fourie, the managing director of Pansmart, says, “It’s back! We’ve brought back all the positives, and have advanced the technology to bring our dealers a solution which is unmatched in the industry. You can now relive the good old LCR days, where getting clients connected to LCR came without the complexities that are common with VoIP implementations today.” 

“We are extremely excited with our partnership and deal with Huge Telecom. You don’t get any bigger than Huge Telecom, and well, when combining Panasonic PBX bundles with our next generation LCR, the offer becomes an extremely competitive office-in-a-box solution with ‘quick time to money’ for dealers as they no longer need to wait for last mile termination.” 

GSM LCR’s are quick and easy to deploy with minimal programming needed if any programming at all -and with no restriction on the make or model of PABX. Although many believed that GSM LCR is something of the past, Huge Telecom and Pansmart are changing this through a unique, exclusive agency model.  

“Dealers only have to complete the sign-up, and Huge Telecom will do the rest, paying the agent a once-off connection bonus, and annuity on the voice minutes,” says Peter van Tonder from Huge Telecom.“This is an exciting development since with our next generation LCR; we’re able to port client fixed line numbers to our LCR’s and offer hunting facilities too. It’s finally a complete replacement to the fixed-line providers, and a lot simpler than VoIP.” 

This next generation GSM LCR is perfect for clients in smaller retail environments who require quick and easy access to stable voice services; clients in remote locations; clients with no stable fibre or fixed wireless connections; clients who operate their businesses from their mobile devices due to infrastructure availability; and any SME or SOHO with GSM coverage.  

A few key takeaways:

  • Next generation GSM LCR is back and offers porting of landline numbers, and hunting facilities
  • Agents can create a profitable business with ease and only need to handle the sale process
  • Any client can benefit from next-generation LCR. Simple programming, simple installation, and none of the complexities found with VoIP. 

For more information on the next generation GSM LCR or Panasonic solutions, or for agency enquiries you can contact Louis Fourie at Pansmart on 010 010 6777 or visit their website at www.pansmart.co.za

Triple Reference Awards Set the Bar for Television Technology

Published: 20 September 2017

The pursuit of pristine picture perfect clarity is the cornerstone of television technology, and brands that manufacture these products aspire to produce the best quality possible. This race for excellence is competitive and exciting as brands battle it out to reach new technical heights. In a highly saturated and competitive market, being crowned as an industry standard is a sure-fire way to stand out from the crowd.

The industry gold standard in the measurement of TV technological excellence is the reference standard. This is one of the highest scores that a TV can get and means that the TV in question has been evaluated, by independent platforms, as delivering the very best picture quality possible. Thereafter, the TV is used as a reference for picture quality for reviews for all subsequent TV manufacturers.

Panasonic’s Japan premium TV quality is world-renowned, but it is a little-known fact that it is the one and only TV manufacturer to receive reference awards from leading European evaluators for three completely separate categories: OLED, LCD and Plasma. This means that Panasonic is the only TV benchmark brand to which other TVs are compared to.

This triple accolade can be attributed to the company’s long-standing championing of plasma technology. Over the decades Panasonic has earned numerous reference awards for delivering exceptional picture quality, culminating with the ZT and VT plasma series.

Thereafter, the engineers focused their attention on incorporating plasma 4K UHD resolution picture quality to OLED screen technology. In 2015, Panasonic revealed their first OLED TV, the 4K Pro CZ950 series, which immediately garnered international acclaim and multiple reference status awards.

When the flagship DX series LCD LED TV was brought to market, the company officially achieved Triple Reference Status. This was awarded primarily because of its groundbreaking honeycomb-structure local dimming technology. This design proved that an LCD screen can create both bright highs and deep blacks to create an incredible HDR experience.

Panasonic attributes its Triple Reference status to their strong collaboration with the film community, which allows it to constantly deliver picture quality true to the original intentions of the filmmakers. The Panasonic Hollywood Laboratory was thus established in collaboration with Hollywood to continuously create unrivalled visual image processing technologies. Panasonic continues to break new grounds with image processing and visual technology, and will, without a doubt, continue to be the benchmark to which all competitors are measured. As will be the case when the new EX Series launches later this year!

Panasonic Corporation
Since the company was founded in 1918, it has followed a management philosophy of ‘A Better Life, A Better World’. It is committed to making a contribution to improving the lives of people around the world, and to the progress of society. To that end, its focus is on combining the strengths that it has developed in the consumer electronics business, with the strengths and in-depth experience of its business partners, to create “cross-value innovation”.With its headquarters in Osaka, Japan, it has over 271 000 employees and net sales of7,736.5BN yen (31 March 2014) equivalent to over R782.57 bn. Find out more at www.panasonic.com.