Stratcom Branding (Stratcom) will be hosting the 9th Global Packaging Conference on Consumer Insights and Packaging Trends in Johannesburg on 2nd of March 2018. As a founding member of the Global Local Branding Alliance (GLBA) – Stratcom prides itself on finding pragmatic approaches to ‘connected packaging’ that greatly enhances user experience, generating increased loyalty and customer pull.  The conference, last held in South Africa in 2013, provides an essential platform to discuss the many emerging trends and new technologies breaking into the world of consumer goods and packaging, with the purpose of identifying and leveraging the opportunity for clear differentiation in an often-crowded marketplace. 

Bringing together key global and South African packaging stakeholders, the event boasts speakers from 7 countries and includes specialist topics on innovation and structure, creative tools, big brand roll out, connection with heritage and future, to mention but a few. Stratcom, known for providing commercially successful solutions for world leading brands, believes that a brand needs to be placed on a trajectory, bringing functionally relevant, emotionally engaging, technically finessed packaging to local and international markets. Together with their branding partners and brand owners, their talent lies in envisioning and crafting packaging concepts that talk to consumer insights and is always astutely driven by both aesthetics and function.After three decades in the business, Stratcom has expanded into a global alliance that gives clients on a local level a distinct advantage.

The GLBA means local outputs are reinforced with international inputs from as far afield as Germany, China, Turkey, Russia and the USA.It is for this reason that the conference in Johannesburg aims to open doors to new opportunities, a chance to get key local and global packaging team players into the same space and it is expected to achieve outcomes that will contribute to the continued transformation of the corporate identity and packaging industry for the future to come.For more information or sponsorship opportunities, contact Stratcom at:   This email address is being protected from spambots. You need JavaScript enabled to view it.

About Stratcom Branding
Known for providing commercially successful solutions for African, American, Asian & European brands, Stratcom Branding offers smart, seamless, professional problem solving to a brand, bringing functionally relevant, emotionally engaging, technically finessed packaging to local and international markets. A careful balance between beautiful design and absolute functionality, have always been the hallmark of their philosophy. After two decades in the business, they have expanded into a global alliance that gives clients on a local level a distinct advantage. GLBA [Global Local Branding Alliance] means local outputs are reinforced with international inputs. With over 300 global packaging innovations, designers and engineers, Stratcom Branding aims to build deeper connections through understanding and driving business branding which includes Business to Business, Business to Customer and Business to Consumer.Their extensive Packaging, Corporate Identity and Packaging Digital competencies include; Consulting, Investigation, Strategy, Creation, Structure and Execution. Packaging speaks volumes!!!

The South African plastics and packaging industries managed to raise an incredible R45 000 during last week’s Propak Cape Exhibition by inviting companies and individuals to pledge funds for a much needed seabird hospital at SANCCOB’s Cape Town centre. 

According to Douw Steyn, Sustainability Director at Plastics|SA, leaders in the packaging industry and individuals did not hesitate to dig deep into their pockets for the #Ipledgesustainability campaign when they visited the Packaging SA / Sustainability pavilion where the fundraising took place.

“Our sincere thanks to Nampak, Pailpac, Polyoak Packaging, Extrupet, Tetrapak, Polyco, Bené Water, SANBWA, PETCO and Gundle Plastics for pledging towards the SANCCOB Saves Seabirds Project. We are very proud of the funds that we managed to raise in only three days,” Steyn said. By purchasing a R50 raffle ticket on the stand, individuals could win one of two picnic tables made from recycled plastic, courtesy of Tufflex Plastic Products.

Francois Louw, Fundraising and Marketing Manager for SANCCOB, confirmed that the funds raised will help them take a big step towards reaching their target of R5 million needed for the new facility.

“Our seabird centre in Table View has been in operation for 33 years and has served the needs of more than 95 000 seabirds. However, the elderly buildings and facilities are now in desperate need of renovation. We are deeply grateful for the generosity of the plastics and packaging industries this past week which will help us build a new and better seabird hospital”.

Apart from increasing SANCCOB’s capacity (they currently admit around 2000 seabird patients every year), the upgrade will also include a surgery, an Intensive Care Unit, a new X-ray room, laboratory, three new pools, an aviary, as well as several new pens and preparation areas when construction is completed at the end of 2017.

“Seabirds and penguins are often the first casualties when disasters such as oil- or pollution spills hit our coasts.  Both Plastics|SA and Packaging SA have signed the Declaration of the Global Plastics Associations for Solutions on Marine Litter - a global declaration and public commitment made by the international plastics community to address the issue of plastics in the marine environment, which was launched in March 2011. Raising funds for the SANCCOB hospital fits in with our focus and mandate of Operation Clean Sweep in which we aim to find workable solutions for all aspects of marine pollution,” Steyn concluded

For more information, visit www.plasticsinfo.co.za or www.sanccob.co.za