{pp}mig33, the largest global mobile community, has launched an innovative service ahead of the upcoming Indian Premier League (IPL) cricket tournament. Cricket fans around the world are now able to meet players and cheerleaders, chat with other cricket fans live during matches, stay up-to-date on the latest news from the¬ir favourite teams and get live ball–by-ball commentary and scores - all in the palms of their hands. At the same time, the mig33 platform offers IPL clubs a unique opportunity to interact and engage directly with their growing fan base in India, South Africa and around the world.