The Pan African Media Research Organisation (PAMRO) the industry forum for organisations operating in the media research, measurement, and analytical space, is hosting its 22nd annual conference. Due to ongoing Covid-19 restrictions it will be the second virtual conference, taking place over three days: starting on Tuesday 26th October and concluding on Thursday 28th October, daily from 11h00 to 14h00, Central Africa time.

Not to be missed, the conference is aimed at all professionals and businesses interested in best practise in the media research industry. This includes research providers, media owners, marketers, brand managers, and advertising executives. During the conference PAMRO will facilitate a meaningful exchange of knowledge, between the brightest minds in global and African thinking.

Media experts will openly share successes, challenges and even failures in a quest to help delegates learn from one another in order to build better strategies for doing business in Africa. The conference allows the sharing of invaluable insights from leading players, ultimately assisting in improving the industry as a whole.

“This wealth of information comes at a pivotal time where we, as an industry, have had to navigate the challenges of an evolving media landscape as well as the effects of the Covid-19 pandemic and its impact on how we conduct business. In addition, advancements in technology have changed the media landscape and consumer behaviour. The goal of PAMRO is to harmonise research methodologies, consolidating the most meaningful data available in order for the industry as a whole to benefit from a harmonious and sound methodological approach. We believe that this will ultimately assist in finding certainty in uncertain times through measurement,” says Sifiso Falala, President of PAMRO.

Conference sessions will encompass a variety of formats including panel discussions, case studies, presentation of papers and outcomes from media audience research activities. Topics will range from elevated media practice in Africa, consumer behaviour insights, global media trends and challenges, to research methodologies, and strategic recommendations.

“Africa is the next big destination of the world’s economic focus. The topic of navigating the challenges of Covid and its impact on how we conduct business will also be addressed, as brands will share their forecasts post-lockdown,” explains Falala.

“We look forward to hosting companies and agencies presenting their latest findings around the theme ‘finding certainty in uncertain times through measurement’. Our line-up promises highly informative presentations from global brands operating in Africa, with real life case studies from the continent, thought provoking insights and valuable Q&A sessions valuable to all.

“Join the brightest minds in media, research, advertising, branding, marketing, public relations, and get a fresh perspective on communicating with your audiences, implementing content, marketing, distribution and digital strategy,” concludes Falala.

Register on this link today: https://arenaevents.africa/webinar-registrations/pamro-conference/#cfv_registration_source58=PAMRO

For more information, visit www.PAMRO.org. You can also follow PAMRO on Facebook or on Twitter and LinkedIn.

Call for papers for the 22nd PAMRO All Africa Media Research Webinar 26 – 28 October from 11H00am to 14H00 SA time (GMT+ 2)

PAMRO is pleased to announce its 22nd annual conference that will run over three days in October. The virtual conference will explore the theme: “Finding certainty in uncertain times through measurement" and is free to all delegates.

The conference will host research experts from across Africa and the rest of the world, who will come together to exchange knowledge and to learn from one another’s successes and failures. The ultimate goal of the event and the organisation is to harmonise research methodologies and encouraging excellence in the industry. 

In line with this, PAMRO invites individuals or institutions to submit their entries. If selected, they will be required to present findings from media audience research activities and/or relevant case studies, to the PAMRO audience. Each presentation will be 45minutes, with a 15-minute Q&A session.

Papers on measurement innovation, research-on-research, cross platform analysis and best practice from professionals in the field of data analytics will be vetted according to their relevance to the industry. Although case studies are welcome, they need to convey findings that are of value to the broader research community.

Only papers sent to the PAMRO Executive Director will be accepted. Please email, Jennifer Daniel (This email address is being protected from spambots. You need JavaScript enabled to view it.) before 4th September. 

About PAMRO

Pan African Media Research Organisation’s (PAMRO) mission is to create a uniform research infrastructure for African countries, and to use the same measuring and target marketing methods so that results of different countries can be compared validly. Various members include industry organisations, media research providers, media owners, marketers and advertising agencies scattered across all corners of the African continent. We do more than pay lip service to our vision of creating a uniform and evolving research infrastructure in African countries - we continually seek ways to facilitate a meaningful exchange of knowledge and encourage members to learn from one another. Brands openly share successes, challenges and even failures in the quest to help other members build better strategies. For more see www.pamro.org ; www.facebook.com/PanAfricaMediaResearchOrganisation  www.twitter.com/pamro_org  www.linkedin.com/in/pamro-research-5ab004188/

 

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