Africa has creative talent to burn. We spoke to African creative leaders about how pan-African showcases like the Loeries, help promote African talent to the world – and why awards like these, inspire brands to be bolder, and do more creative and effective work.

There is a very human voice to African brand communication, as well as a sense of fun. Lesibane Mohale, Group Creative Director of Ogilvy Africa Group, in Ghana, admires the way “humour is weaved into communication messages”. In Africa, “telecommunications brands thrive on humour and simplicity to connect with consumers,” he says.

Many African creatives are driven by a belief that we can tell better stories by taking inspiration from each other, particularly from the unique and diverse creative resources across the continent. Angolan graphic designer Hilma Sassa feels that Africans don't yet fully value their creative industry and its importance in society, making it harder to get noticed, “As a creative, you may have more luck getting noticed beyond your country, and outside the continent, if you share your work on the international stage.”

That sentiment informs the work of the Loeries, the most prestigious creative awards across Africa and the Middle East. “Our mandate is to showcase the best creative work from the continent, of course. But, it’s equally about helping brands find the right creative team to help them realise their business goals,” says Andrew Human, CEO of the Loeries. “Countries such as Brazil and India are great examples of markets that have entered work into international award shows and won by leveraging locally relevant ideas backed by solid local consumer insights,” says Mohale.

“As a continent, we should champion work that feels unapologetically African so that we can showcase to the world what the continent is truly about.”

As Sassa puts it: “I am stimulated by the diversity of work created in Africa, which is deeply inspired by our culture and tradition. That signature makes it unique and different from the things we see out there.” A similar impulse drives Human, who urges more creatives from around the African continent to enter the Loeries. “The Loeries is the only award in Africa that is recognised by the global WARC Report, which makes the Loeries a unique platform for African excellence on the global stage.” Human says the international standing of the Loeries is the result of a commitment to high standards and an independent and objective judging process. “Every year, we host some of the world's top creative leaders to act as jury presidents, coupled with panels of leading experts from throughout the region. Their objectivity and expert insight is part of what makes the Loeries the benchmark.”

“Entrants know that their work is being held to the highest global standards, and it’s a unique opportunity for African creatives to show the world just how good they are.” About  Loeries Africa Middle East:    The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry.

As the highest accolade for creativity and innovation across our region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh  thinking.  Culminating in the biggest creative gathering in Africa and the Middle East, Loeries Creative Week Durban brings together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work. Our region's creative economy is world-class and has great potential to grow and to offer employment to our talented youth. The growth occurring throughout Africa and the Middle East is very exciting, and a major focus of the Loeries is to increase the standard of brand communication in the region.

DEADLINE FOR 2019 ENTRIES EXTENDED TO 31 MAY
Major Partners: DStv Media Sales, Gearhouse
Category Partners: AB InBev, Barron, Brand South Africa, Facebook, Gagasi FM, Google, JCDecaux, Nando’s, Tsogo Sun, Vodacom, Woolworths

Additional Partners and Official Suppliers:    AAA School of Advertising, Antalis South Africa, Aon South Africa, Backsberg, BEE Online, First     Source, Fresh RSVP Guest Logistics, Funk Productions, Gallo Images, Grid Worldwide, Hetzner,     Mama Creative, Newsclip, Paygate, Rocketseed, Shared Value Initiative, Shift Social Development,  Vega School, VQI Communications Nigeria

Endorsed by:    Association of Communication and Design, Brand Council South Africa, Commercial Producers     Association, Creative Circle, EXCA, IAB, South African Institute of Architects, IID

Official Media Partners    Between 10and5, Bizcommunity.com, Book of Swag, Brand Communicator Nigeria, Business Insider by Pulse, Campaign Middle East, Film & Event Media, Modern Marketing, The Redzone.

-- ENDS --

Twitter: @loeries    Instagram: Loerieawards    Facebook: The Loeries

Distributed on behalf of the  Loeries  by:    Riana Greenblo Communications Date: May 16, 2019

For more information, interview requests or high-res images, please contact: Riana Greenblo on 011 3256006; 0825675159 or This email address is being protected from spambots. You need JavaScript enabled to view it.

Mother City to welcome back 10 000+ energy and water professionals

The organisers of African Utility Week and POWERGEN Africa, have announced that they have entered into a media partnership with the global news organisation and broadcaster CNN in the run-up to the event that is taking place from 14-16 May in Cape Town. The South African Minister of Energy, Honourable Jeff Radebe, is heading up a stellar line up of expert speakers and will once again deliver the opening ministerial address on 14 May. The 19th edition of this leading conference and exhibition is expected to attract more than 10 000 energy and water professionals this year.  

International pavilions
Apart from the official U.S. country pavilion at African Utility Week and POWERGEN Africa showcasing specialised technology and services for the utility, metering, renewable and water industries, country pavilions from Canada, China, Denmark, France, Germany, India and Poland have also already confirmed their presence at the 3-day event in May.

Industry support
A multi-award-winning conference and exhibition, African Utility Week and POWERGEN Africa has already secured early support from industry stalwarts including Conlog, Dromex, Landis+Gyr, Sumitomo and Utility Systems as platinum sponsors and Aberdare, ADC Energy, Sulzer and Toshiba as gold sponsors.

African Utility Weekand the co-located POWERGEN Africa is the flagship energy event organised by Spintelligent, a multi-award-winning Cape Town-based exhibition and conference producer across the continent in the energy, infrastructure, mining and agriculture sectors. Other well-known events by Spintelligent include Future Energy East Africa, Future Energy Nigeria, the Utility CEO Forums, Agritech Expo Zambia, Nigeria Mining Week and DRC Mining Week. Spintelligent is part of the UK-based Clarion Events Group and African Utility Week and POWERGEN Africa form part of Clarion Energy, which runs over 40 events that cover the oil, gas, power and energy sectors, making it one of Clarion Events’ largest portfolios.

Dates for African Utility Week and POWERGEN Africa:
Conference and expo: 14-16 May 2019
Site visits: 17 May 2019
Location: CTICC, Cape Town, South Africa
Website: http://www.african-utility-week.com  
Twitter: https://twitter.com/AfricaUtilities    #AUW2019   
Linkedin: African Power Forum

Contact:
Senior communications manager:  Annemarie Roodbol
Telephone:  +27 21 700 3558
Mobile:  +27 82 562 7844
Email:  This email address is being protected from spambots. You need JavaScript enabled to view it.