Companies are rapidly seeing the benefits of social media. In fact, social media is becoming indispensable for business, but with all the benefits come threats and risks as well for the workplace. Frost & Sullivan’s Global Workforce Study found that 64% of respondent companies limit employee access to social media through content filtering and website blocking technology, 51% restrict access by setting and enforcing policy and 25% have no restrictions on the use of social media by employees.  

Businesses should define clear social media usage policies, specifying who can access social media, what sites they can access, when they can access them, where they can access them and what devices they can use to access social media during work hours. There should be no room left for confusion. Policies should be clear, well defined and communicated to employees.  

Professionals who would benefit by attending include HR Managers, Digital Marketers, Chief Risk Officers, Social Media Strategists, Office Managers, Marketing Managers, HR Consultants, Employee Benefit Managers, Legal Advisors, Digital Projects Managers, e-Commerce Managers, Risk Managers to name a few...  

Rosalind Davey and Khomotso Makapane will facilitate the workshop, teaching all attendees how to understand and and mitigate the risks of social media in the workplace. Both of the facilitators are qualified attorneys from one of South Africa’s top law firms Bowman Gilfillan and specialise in employment law and Rosalind is one of the few attorneys specialising in social media law.  

During the half day workshop social media statistics, constitutional rights, RICA, freedom of expression and the law of defamation, liability for defamatory content on social media and vicarious liability, handling social media misconduct, loss of confidential information and contacts as well as mitigating the risks of social media will be addressed. View full agenda and download registration form at www.aoevents.co.za

Workshop registration fee: R800 pp. Groups of 3 or more receive 10% discount.

Email the completed registration form to This email address is being protected from spambots. You need JavaScript enabled to view it. to secure your seat.

With 2014 being the year of Big Data it is essential to stay up to date with all the developments, challenges and laws of big data as well as how to analyse and manage big data. Attending the Big Data Analytics & Management Conference on 30 September is the best way to gain knowledge on all of this. The conference will be held at Emperors Palace, Kempton Park, Johannesburg.  

Data experts to address the conference:         

Gary Allemann - Master Data Management
Steven Burnstone - Eighty20 Consulting
Salome Coetsee - Ernst & Young Advisory Services
Stuart Cheverton - Hitachi Data Systems
Werner Coetzee - Hitachi Data Systems
Willem Conradie - PBT Group
Ashleigh Van Kerckhoven - KPMG
Dave Ives - Karabina Solutions  

Gert Botes, Conference Organiser at Alpha Omega Events said: “Professionals dealing with data analytics, business intelligence, customer insights, risk management, fraud & security, data management, marketing, customer relations, strategy development & implementation, operations, product innovation & management, risk & compliance, data engineering and ICT services will benefit greatly from attending this conference.”  

Experts will present on 10 big data myths busted – practical suggestions for starting big data analytics, data analytics: building a competitive culture, explosion of data and how to cope, data protection & POPI, using big data for fraud detection and prevention, cloud computing – an effective big data enabler, social media and big data and more…  

Delegates registration are open and seats are limited so book your asap to avoid disappointment.

Registration form can be downloaded on www.aoevents.co.za and emailed to This email address is being protected from spambots. You need JavaScript enabled to view it..
Registration fee is R2199.00 per delegate and includes full access to conference and free parking, conference material, speaker presentations, coffee/tea and refreshment, 3 course buffet lunch as well as free shuttle from and to OR Tambo.

Group bookings of 3 or more will receive 15% discount on registration fee.

Hungry Lion’s Lucky Bucket Campaign Delivers Double Digit Sales Growth For The Brand

Hungry Lion’s new ‘Lucky Bucket’ campaign, has driven hundreds of thousands of feet into its newly refurbished fast food chicken outlets countrywide resulting in an impressive 37% increase in overall brand engagement and double digit sales growth in just four weeks. 

The new Hungry Lion integrated campaign, comprising a new TV and radio commercial, digital, PR and on the ground activations, which promise to ‘give Mzansi more’, have seen the Hungry Lion brand quickly winning with SA and Africa consumers and becoming a fast food favourite.

“We achieved the 37% increase in engagement in the first three weeks of our campaign and the level of redemption on vouchers via digital channels has been way above industry benchmarks,” says Tashalene Reid, Marketing Manager at Hungry Lion, a Shoprite Holdings company. 

She also attributes the increase in sales to Hungry Lion’s new brand image, refurbished outlets, its proudly South African heritage and a great product in the form of bigger portions of great tasting chicken served up in the brand’s visually appealing branded buckets. “Our Pride Bucket has been iconic to our stores for more than 12 years, so it remains at the centre of our new brand campaign,” she adds. 

The campaign is a follow-on from our first engaging TV commercial, which saw the Pride Buckets being flown in by helicopter into the metropolis and promising Mzansi More. 

“We then built on this story by bringing the buckets to life by using an on-the-ground mechanic in the form of 50 Lucky Bucket mascots who have been promoting the R7-million ‘spot a lucky bucket’ competition throughout South Africa in a fun and engaging way. To date, they have been seen climbing Table Mountain, riding on trains, touring the city, surfing and visiting iconic areas all over South Africa.” 

Reid explains that this particular campaign is a first for South Africa in terms of utilising these various touchpoints and in terms of integration, we have seen over 700,000 digital WiCodes already being issued within the first four weeks. 

“It has included pushing social media limits and digital interaction via mobile devices to include WeChat, VoucherCloud and Mxit as a mechanic for our market, providing a perfect platform for live interaction for all of South Africa and enabling both feature and smartphone users the opportunity to participate,” she adds.

According to SocialBaker’s latest social media report, the Hungry Lion brand has seen a 155% increase in engagement on their social channels alone, overtaking Nike Sportswear.

Hungry Lion, which launched in 1997, by the Shoprite Holdings Ltd Group, has seen a rapid growth trajectory by extending its footprint and now has a network of more than 160 stores in Africa and South Africa with operations in eight African countries.

Over the past two years, the brand has undergone major changes to its management, brand, stores and menu in order to achieve its goal of being a first-world Quick Service Restaurant (QSR). “We have had to restrategise, reformulate and rebrand our stores to make this a reality,” says Reid.

“Our goal is to provide all communities in Africa with tasty chicken in a first-world environment at competitive prices, whilst staying true to our 100% homegrown SA offering,” she adds. “The stores now boast a world-class design with ample seating and an inescapable focus on providing great chicken products in order to bring to life our brand vision in very diverse areas in South Africa.” 

Hungry Lion, which serves over a million customers per month across SA and Africa, prides itself on offering ‘MORE’ for every man, woman and child across Mzansi (South Africa and Africa) with the stores and menu being crafted for people who want more and for lovers of king-sized chicken. 

Reid explains; “Our product has undergone a major overhaul resulting in larger portions for bigger value, while remaining true to our brand promise of ‘giving Mzansi more’ and offering consumers more value for money in a fast and friendly environment.”

“Our integrated campaign for the launch of the ‘new’ brand aims to make South Africans aware of our brand promise in a fun, engaging and aspirational way. We needed to reach and impact on a larger scale than ever before,” she adds. “To do this we needed to push the boundaries in order to get more people to experience the new Hungry Lion at multiple touchpoints.”

“It has taken us two years of planning, new brand implementation and roll-out for us to be ready to market the brand and the success over the last month is testiment that South Africans are responding well to the new brand,” she concludes.

Join the conversation on Facebook: http://www.facebook.com/hungrylion or on Twitter: @HungryLionSA #luckybucket

Ornico Publishes 2nd Africa Annual Growth is the dominant theme in this 2014 edition of the yearly magazine brought out by the brand, media and reputation research company.

Sandton, South Africa – Wednesday, July 9, 2014: “Growth – that’s what it is all about. Whatever way we look at it, Africa’s time in the sun has arrived,” said Oresti Patricios, CEO of brand, media and reputation research firm, Ornico, by way of announcing the company’s second annual on Africa.  

Called “The Africa Annual” the Ornico publication looks at economies in Africa that are growing at rates pegged at about 5.5% for this year according to the International Monetary Fund (IMF). “Africa has growth rates that are making western economies green with envy,” Patricios said, adding that this new annual explores growth economies on the continent.  

Patricios said that the big challenge for those economies that fared well in Africa would be to implement beneficiation, and to create sustainable economies focused on long-term development.  “While Africa’s growth rates are exciting, what is important to realise is that part of this growth is being driven by ‘raw’ exports of resources, (mainly to China.) The big step of change for this continent, and one that will help create sustainable growth, is to make the move from being a massive source of raw material to becoming a manufacturer, or adding value to the production process through beneficiation,” he said.  

“The focus in Africa shouldn’t be wealth creation or growth for the sake of growth. Rather what is needed is growth that drives education, job creation and the stimulation of industries that seed development,” Patricios said, adding: “In the resources sector, beneficiation would contribute significantly to adding value to this part of the economy. It would bring employment creation, skills development, and would help uplift regions where metals (and the like) are mined. What is needed here is a long-term view. Businesses and government in Africa need to forgo short term profits for long term gains.”  

Ornico’s The Africa Annual 2014 explores Nigeria’s much-delayed rebasing of its GDP in April 2014 and what this means to South Africa, and looks at the truism that ‘Africa is not a country’. “It has become a cliché that brands wanting expanding into the rest of the continent need to beware of trying to transplant their existing, successful strategies to markets here – or even transplanting strategies from one market in Africa to another,” Patricios explains. “Some SA and global brands have learned the hard way that marketing in each new African territory demands a local approach,” he said.   Other themes in Ornico’s The Africa Annual 2014 include the massive push north by South African retail brands; what’s been behind Nollywood’s contribution to Nigeria’s economic growth; the ‘peculiar’ radio habits of Kenyans; and much, much more.  

“Growth is happening in Africa, and what we’ve tried to do is to offer a snapshot of where and how this growth is happening, and insights that brands and marketers need to know about growing in Africa,” Patricios said.  

Ornico’s The Africa Annual 2014 is published in collaboration with MarkLives.com and a free copy of the magazine is available through South Africa’s authoritative, independent marketing site. Alternately the marketing magazine is available free to download at www.ornico.co.za 

Download Ornico’s The Africa Annual 2014

ABOUT ORNICO

Ornico makes sense of the tsunami of brand, advertising and media information flooding the marketplace. By collecting and analysing adverts and brand publicity, Ornico helps put marketing decision makers in the know about the most important strategic decisions they’ll ever make regarding their brands.  

Ornico has the largest and most comprehensive library of TV, radio, outdoor, print and Internet reference material, and offers a tracking service for emerging advertisements or Newcomers™. The company tracks competitive and category advertising spend, and verifies media schedules to ensure the investment that brands make in advertising is fully realised. Editorial services include publicity monitoring, SMS alerts and the analysis or comparison of own and competitive brand images.  

Established in 1984, Ornico has offices in Johannesburg, Durban, and Cape Town as well as Nigeria and Kenya. The largest supplier of advertising visual references in South Africa, Ornico employs a team of over 100 people and has clients that include many of Africa’s top companies.   Ornico – Know how. To grow.  

CONTACTS

Oresti Patricios – CEO   Mobile: 083 326 2250  
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.  
Francois van Dyk - Operations Manager  
Call: 011 884 5041  
Email: This email address is being protected from spambots. You need JavaScript enabled to view it. 

Ornico Head Office:
Tel: +27 11 884-5041 Fax: +27 11 783-6931  
Twitter: @OrnicoMedia |  Web: www.ornico.co.za 

“I’ve  been called a ‘networking guru’ by one of South Africa’s leading financial magazines , which made me proud, and a ‘personal brand expert’ by one of South Africa’s largest radio talk shows, which I think is cool because I may be the only former regulatory bureaucrat to also be a  business author”, says Karl Smith. Ask him about business networking and you’ll get a mile-wide grin, crackling energy and a lively discussion of how networking can make every facet of career and business more engaging, fun and successful.

For the very first time, he will be appearing in Harare, Zimbabwe from 1st to 2nd September 2014 to present at a national sales conference.

Ask him about why business networking is so important and you’ll get a detailed response: “I think that most professionals and entrepreneurs understand at some level the wisdom of the adage, ‘It's not what you know; it's who you know and whether they know what you know’. Indeed, building the right professional relationships is critical for business and career success. Why? It’s the best professional tool for people who want to get up to speed in a new job fast, get the job done, get behind organizational initiatives, get the most from conferences and meetings, get the business, get a job, get a promotion and get ahead.

And on a macro level a wider and deeper network of alliances can help companies across industries to be profitable. They can deploy their network to raise the company’s industry profile, lower its costs, boost its efficiency and differentiate itself.  However they need to ask the big question: How do we make our entire portfolio of networks work for us, to give us advantage, given our strategy and the industry?”

Smith is on a mission to kill the cocktail function image of networking which is often characterized by the meeting, greeting and business cards ritual.

Smith says he’s been polling audiences for years on the issue of networking functions and business cards. He asks audiences: “How many of you got business as a result of attending functions and giving out business cards?” No hands go up. “If we don’t get business after attending functions and giving out business cards, why are we still doing it?” 

Smith asks. “Because, of course, we need business — I get the concept. However, people do business with people who they know, like and trust”.

Travellers visiting South Africa’s principal aiport, O.R Tambo International (ORTIA) in Johannesburg, no longer have to find themselves leaving empty handed. By participating in the Don’t leave empty handed promotion they can now qualify to claim the perfect travel accessory, namely a genuine men’s or ladies’ wallet from the bespoke fashion and lifestyle brand POLO.   This premium product is valued at R695 and is yours if you’ve spent R7500 or more in one day collectively at any store at O.R Tambo International Airport’s Duty Free Mall.  

O.R. Tambo International Airport is the air transport hub of Southern Africa, catering for more than 17 million passengers each year. The airport boasts a world-class variety of amenities, business centres, retail centres, restaurants and bars, as well as a five-star hotel. The Duty Free Mall includes a wide selection of duty free retailers, offering you ample choices to make the perfect purchase or enjoy services tailored for your convenience. From favourite brands, to exclusive airport offers and products of the month, at O.R Tambo International Airport’s Duty Free Mall travellers can enjoy a world-class shopping experience and now with the Don’t leave empty handed promotion, also receive the perfect reward.  

To enter, submit a fully completed entry form, including till slips adding up to the minimum spend of R7 500.00. Only original entries and proof of purchases will be accepted and excludes any purchases at jewellery stores.   The offer is valid from 5 April to 30 June 2014, or until stocks last. T&C’s apply. http://www.saairports.com/or-tambo-international-airport/events  

The promotion is run by Airports Company South Africa and the officially appointed advertising agency Kwenda Marketing.

For more information contact the Kwenda Marketing team on 011 921 6408. Visit Facebook www.facebook.com/ClickBuyFly or follow @ClickBuyFly on Twitter for upcoming competitions, promotions and events.  

About www.saairports.co.za Discover a magical journey and indulge in the splendour that is Africa whilst you browse through the new website (www.saairports.co.za), the gateway to South Africa's premier airport shopping experience. Whether as a first-time traveller or seasoned globetrotter, be it for business or pleasure, visit the website before your next travel through South Africa's flagship airports in Johannesburg, Cape Town and Durban so that you can get the most out of your airport shopping experience and prepare for your next voyage.  

About Airports Company South Africa Airports Company South Africa (ACSA) operates South Africa’s nine principal airports, providing airlines with world-class, secure infrastructure.Additional information can be found at www.saairports.com/about-acsa.

End Media release issued byDTMSA on behalf of KWENDA MARKETING AND O.R TAMBO INTERNATIONAL AIRPORT. For press assistance contact Maya Setti on +27 21 419 2699 (Cape Town) or Karen du Toit on +27 83 685 6406 (Johannesburg) or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..

Ferocat (Pty) Ltd

Tel: 021 - 443 7900
www.ferocat.com

PRESS RELEASE
24 June 2014

FOR IMMEDIATE RELEASE

Ferocat catalogue launched in Cape Town

On Friday, the 20th of June, Ferocat (Pty) Ltd was proud to launch its first catalogue of ‘feelgood’ luxury items, creating lots of excitement in the direct marketing industry. Prospective sales agents (known as Ferocat Business Owners) and Ferocat staff members enjoyed an evening of drinks and entertainment at the company’s Cape Town head office, which culminated in a presentation of the new catalogue by managing director, Laughton Appollis.

According to the presentation Ferocat Business Owners can expect to earn a substantial set commission per sale as well as performance bonuses. The extensive product range covers diverse categories such as lingerie, fashion jewellery, handbags and much more. The company’s quality products, excellent support network and transparent earning structure should place it at the top of the list of part-time or secondary income opportunities.

Since the Cape Town launch there has already been a huge surge in applications from people wanting to become Ferocat Business Owners, with rapid growth foreseen in the near future. Growth that will be further boosted by Ferocat’s expansion into the rest of Africa planned for August 2014. Aspiring and existing Ferocat Business Owners can look forward to the Johannesburg launch on the 2nd of July 2014.

To find out more, visit www.ferocat.com or call 0861 77 78 79 to become a Ferocat Business Owner.

[May 2014, Cape Town] Adversity is something none of us likes to think of, but in a moment one situation can change our entire lives. While insurance companies maximise the reality of this eventuality, most people are still completely blind-sided when adversity hits them. As a result, the obvious by-products of experiencing misfortune can be depression, a complete lack of self-esteem and even financial loss.  

Whilst all of the above are very evident across South Africa in the unemployed sector of the population today, there is the occasional diamond in the rough that shines out of a seemingly dark and hopeless situation to just encourage and give back that glimmer of hope that gives budding entrepreneurs an example to glean from.  

It is for this reason that the Teen Entrepreneur Foundation of South Africa has created the Awaken the Giant in you breakfast series. The breakfast series aims to showcase the stories of successful South African’s and allow them to share their experiences and life lessons with learners, their parents and organisations wishing to support the development of entrepreneurs.  

The next event in the series will take place on Thursday, 22 May 2014 at the Townhouse Hotel, Cape Town at 08h30. Martin Brown CEO of Radical Holdings and professional business speaker will share his journey of overcoming obstacles after being injured in a diving accident. He used creative thinking and his collective experience to change his own life and the lives of others, which kick-started him into a flourishing business.

“Every entrepreneur, young or old will face and have to overcome adversity at some stage of their business journey,” says Lydia Zingoni Founder and Director of the SA Teen Entrepreneur Foundation. “We want to inspire our youth, from a young age that it is possible to overcome and flourish,” she continued.  

Teen Entrepreneur Foundation which was started in 2010 exists for the sole aim of instilling a culture of entrepreneurship in teenagers in South Africa.    

Come and be inspired by Martin’s entrepreneurial journey and connect with like-minded individuals from government and business entities to fast track your dreams and ambitions.    

The event is open to youth, their parents, teachers, community leaders, government departments, particularly those who are tasked with child development and the business community.   Tickets cost R150.00 and bookings for the breakfast can be made on-line at www.teenentrepreneur.co.za or at www.webtickets.co.za/event.aspx?itemid=828842321  

For more information about the breakfast contact Nadia Snyders on 021 447 6183 or This email address is being protected from spambots. You need JavaScript enabled to view it..  

RELEASED BY Stacy De Villiers

Gecko Connect

061 448 6433/ This email address is being protected from spambots. You need JavaScript enabled to view it.   ON BEHALF OF SA Teen Entrepreneur Foundation    

More about SA Teen Entrepreneur Foundation  

SA Teen Entrepreneur Foundation is a registered NPO Trust.  The vision of the Foundation is to cultivate and promote the entrepreneurial spirit in all our teenagers through seminars, workshops, conferences and exhibitions. Teen Entrepreneur main target audience is schools, Universities, Churches and Youth Centers.   

The organisation is based in Cape Town facilitates engagements across the country    

About Martin Brown

Martin was born in Cape Town on February 1971, South Africa. During school Martin was an absolute sport fanatic. His interests after high school led him into the mechanical engineering field and thereafter, into nursing and the emergency medical field.  In his second year of medical studies, Martin was injured in a diving accident, leaving him paralysed from the neck down, which forced him to explore other avenues within his abilities.

He is the CEO and Founder of Radical Holdings (PTY) Ltd t/a Radical Mobility, the top designers and manufacturers of power wheelchairs in South Africa. In the past 9 years the company has grown tremendously and supplies international markets. 

Martin has won numerous awards such as:

Finalist for the Industrial Category in the 2013 Africa SMME Awards Competition

Sanlam / Business Partners Entrepreneur of the Year® 2012 Finalist

SEDA Most Promising Entrepreneur with a Disability – 2011

SEDA Most Promising Job Creating Entrepreneur – 2011

INSETA National Disabled business leader | 2011

Sanlam and Business Partners Entrepreneur of the Year 2010

SME Award | 2010

Provincial Colours for Athletics | Amateur Athletics Association of South Africa | 1990

National Colours in Acrobatics | Acrobatic Federation of  South Africa | 1992 – 1997  

Johannesburg – After the major success of the previous Loyalty and Rewards Conferences, held in both Johannesburg and Cape Town, this event will tackle new and revamped topics, featuring highly distinguished marketing executives addressing the conference.     

It will be highlighting the most important aspects regarding loyalty programmes such as customer service, customer retention, partnerships, implementation, technology, branding and measuring programmes, the event will bring marketing and other professionals the opportunity to successfully introduce and maintain loyalty programmes.

Speakers include the following loyalty and rewards experts:

* Louis Raubenheimer,  Head: Rewards VAS Support/Enablement,  ABSA Rewards

* Prof Mornay Roberts-Lombard, Deputy HOD & Head of Masters and Doctoral studies, University of Johannesburg

* Jainita Khatri, Director, Prana Business Solutions

* Andries Noeth, Chief Marketing Officer, Consulta Research

* Ros Siddle, Marketing & Loyalty Research Manager, Truth

* Preneshen Munian, Agency Director, TLC Marketing

* Magriet Leaper, Director, Voila Travel

* Paul Lange, Executive Director, WoW Marketing

* Deon Olivier, Executive Director, ValueplusNettwork

* Nick Evans,  Head of Digital & Rewards, Global Choices 

* Jide Kola-Banjo, EasyLoyalty

The conference and open-space exhibition will be held at Focus Rooms, Sunninghill, Johannesburg on 11 and 12 June 2014. To register please contact project manager Sian Wirth, on This email address is being protected from spambots. You need JavaScript enabled to view it. or call 011 703 1553 to find out more about exhibiting and marketing deals.

{pp}Email Marketing is a very effective way to speak directly to your customers and clients, ultimately driving engagement which increases leads and sales.

But of course, in order for Email Marketing to be successful, targeted messages need to reach the right people. Part of what makes email marketing unique and so effective is its ability both to broadcast, and also to target individuals with personalised content simultaneously.