Is there a link between website usability and customer loyalty?
{pp}There is a definite link between website usability and customer satisfaction, especially for e-commerce websites.
When customer satisfaction converts to customer loyalty, one can assume there is going to be a long-term relationship between the business and customer, providing the level of service stays the same. So if this is true, have you ever considered to what extent usability influences customer loyalty?
When customer satisfaction converts to customer loyalty, one can assume there is going to be a long-term relationship between the business and customer, providing the level of service stays the same. So if this is true, have you ever considered to what extent usability influences customer loyalty?
Published in IT, New Media and Software