Algoa FM proved its results-driven creative ability, by scooping top honours at the Liberty Radio Awards for its launch campaign of the Algoa FM App at a gala banquet in Johannesburg last night.

The station walked off with the Best Multi-Media Campaign as well as the Best Promotion, Stunt or Event Awards.

Algoa FM Managing Director, Dave Tiltmann, said: "Being judged to be the best in South Africa for creating compelling campaigns is a massive honour for our business, and I am delighted with my staff.”

“Once again, we have proven that whether it be for our clients or ourselves, Algoa FM is the best when it comes to solution-driven creatives!"

Algoa FM designed the campaign to launch the Algoa FM App that allows its audience to engage with the station on relevant issues.

The campaign resulted in a close-on one-thousand percent increase in downloads.

However, it was the way in which the campaign enticed listeners and social media followers to take action that impressed the judges.

Operations Director, Alfie Jay, said: "I am so proud of my team right now.”

“From my digital and graphic design staff who designed the App, to my creative team who conceptualised the campaign, my on air team for their flawless execution, and my awards team for their hard work and dedication.”

“This is a great result for our radio station and Algoa Country as a whole."

The Liberty Radio Awards Ceremony, which acknowledges the best of the best in the South African radio industry, was hosted at the Sandton Convention Centre, in Johannesburg last night.

Algoa FM is proud to announce that it is a finalist for the coveted Radio Station of the Year title as revealed by the Liberty Radio Awards in Johannesburg this morning.  

Other commercial radio contenders include: Kaya FM, Power FM, Jacaranda 94.2, Talk Radio 702 and 5FM.   

“We are delighted at the news,” says Dave Tiltmann, the Managing Director of Algoa FM.  

“Once again, we are the only commercial radio station outside of Gauteng to crack the nod for this prestigious award and it is a most humbling experience for us to put the Eastern Cape and Garden Route on the radio map.  

I am so very proud of my team and I’d like to thank each one of them for buying into Algoa FM’s vision.”  

This brings to eleven, the total number of nominations Algoa FM has received for the 2017 Liberty Radio Awards.  

According to the organisers, the adjudication panel will now review the finalists taking into account such criteria as: quality and depth of entries, on-air success and innovation, audience numbers, community outreach, understanding of listener and focus, and the X-factor.  

“The challenge of selecting the best of the best will be very exacting,” says Lance Rothschild, CEO of the Liberty Radio Awards.  

“With the depth and standard of entries received, there is not much to separate the finalists, and I eagerly await the outcome of this final adjudication process.”  

It is the second time in the history of the Radio Awards that Algoa FM has been announced as the only commercial radio finalist, for Station of the Year, outside of Gauteng.  

“If you ever wanted proof that Algoa FM goes the extra mile for its listeners, clients and shareholders, this is it,” said Alfie Jay, Operations Director of Algoa FM.   All the winners will be announced at the 2017 Liberty Radio Awards Gala Banquet, which is to be held at the Sandton Convention Centre on 22 April.