Shoprite Holdings, Hungry Lion Brand Sees Record Sales Growth
Hungry Lion’s Lucky Bucket Campaign Delivers Double Digit Sales Growth For The Brand
Hungry Lion’s new ‘Lucky Bucket’ campaign, has driven hundreds of thousands of feet into its newly refurbished fast food chicken outlets countrywide resulting in an impressive 37% increase in overall brand engagement and double digit sales growth in just four weeks.
The new Hungry Lion integrated campaign, comprising a new TV and radio commercial, digital, PR and on the ground activations, which promise to ‘give Mzansi more’, have seen the Hungry Lion brand quickly winning with SA and Africa consumers and becoming a fast food favourite.
“We achieved the 37% increase in engagement in the first three weeks of our campaign and the level of redemption on vouchers via digital channels has been way above industry benchmarks,” says Tashalene Reid, Marketing Manager at Hungry Lion, a Shoprite Holdings company.
She also attributes the increase in sales to Hungry Lion’s new brand image, refurbished outlets, its proudly South African heritage and a great product in the form of bigger portions of great tasting chicken served up in the brand’s visually appealing branded buckets. “Our Pride Bucket has been iconic to our stores for more than 12 years, so it remains at the centre of our new brand campaign,” she adds.
The campaign is a follow-on from our first engaging TV commercial, which saw the Pride Buckets being flown in by helicopter into the metropolis and promising Mzansi More.
“We then built on this story by bringing the buckets to life by using an on-the-ground mechanic in the form of 50 Lucky Bucket mascots who have been promoting the R7-million ‘spot a lucky bucket’ competition throughout South Africa in a fun and engaging way. To date, they have been seen climbing Table Mountain, riding on trains, touring the city, surfing and visiting iconic areas all over South Africa.”
Reid explains that this particular campaign is a first for South Africa in terms of utilising these various touchpoints and in terms of integration, we have seen over 700,000 digital WiCodes already being issued within the first four weeks.
“It has included pushing social media limits and digital interaction via mobile devices to include WeChat, VoucherCloud and Mxit as a mechanic for our market, providing a perfect platform for live interaction for all of South Africa and enabling both feature and smartphone users the opportunity to participate,” she adds.
According to SocialBaker’s latest social media report, the Hungry Lion brand has seen a 155% increase in engagement on their social channels alone, overtaking Nike Sportswear.
Hungry Lion, which launched in 1997, by the Shoprite Holdings Ltd Group, has seen a rapid growth trajectory by extending its footprint and now has a network of more than 160 stores in Africa and South Africa with operations in eight African countries.
Over the past two years, the brand has undergone major changes to its management, brand, stores and menu in order to achieve its goal of being a first-world Quick Service Restaurant (QSR). “We have had to restrategise, reformulate and rebrand our stores to make this a reality,” says Reid.
“Our goal is to provide all communities in Africa with tasty chicken in a first-world environment at competitive prices, whilst staying true to our 100% homegrown SA offering,” she adds. “The stores now boast a world-class design with ample seating and an inescapable focus on providing great chicken products in order to bring to life our brand vision in very diverse areas in South Africa.”
Hungry Lion, which serves over a million customers per month across SA and Africa, prides itself on offering ‘MORE’ for every man, woman and child across Mzansi (South Africa and Africa) with the stores and menu being crafted for people who want more and for lovers of king-sized chicken.
Reid explains; “Our product has undergone a major overhaul resulting in larger portions for bigger value, while remaining true to our brand promise of ‘giving Mzansi more’ and offering consumers more value for money in a fast and friendly environment.”
“Our integrated campaign for the launch of the ‘new’ brand aims to make South Africans aware of our brand promise in a fun, engaging and aspirational way. We needed to reach and impact on a larger scale than ever before,” she adds. “To do this we needed to push the boundaries in order to get more people to experience the new Hungry Lion at multiple touchpoints.”
“It has taken us two years of planning, new brand implementation and roll-out for us to be ready to market the brand and the success over the last month is testiment that South Africans are responding well to the new brand,” she concludes.
Join the conversation on Facebook: http://www.facebook.com/hungrylion or on Twitter: @HungryLionSA #luckybucket
Live and in person Dr Dave Norton, Internationally acclaimed co-architect of the Balanced Scorecard - HBR rated BSC as one of the most influential management ideas for the past 75 years
Business Results Group and GIBS presents The 10th Progress Conference on Balanced Scorecard Essentials, with Dr David Norton, Live and in Person. Dave Norton will present a one day programme in JHB on the 11th September 2014. In 2012, over 500 executives participated in his colleague, Professor Kaplan’s event in South Africa.
Dr Norton has most recently been honoured by Thinkers 50 in their Hall of Fame sharing this acclaim with Tom Peters, Warren Bennis, Howard Gardner, Charles Handy, Philip Kotler, Henry Mintzberg, Kenichi Omae, Ikujiro Nonaka and his colleague Professor Kaplan, for their mammoth contribution to business management and leadership. Harvard Business Review recognised the Balanced Scorecard as one of the most influential management ideas in the past 75 years.
The 2014 programme includes the latest findings and experience in Strategy measurement, leadership, human capital and cross functional priorities and solutions.
This is what his clients have to say,
“Our BSC helped us to deliver superior performance, consistently and predictably in all facets of our organisation.” Kris Gopalakrishnan, CEO, INFOSYS
“BSC is the strongest tool I have seen in 22 years of my career, to align people in the organisation to the corporate objectives.” Sunil Wahwa, CEO, New Delhi Power
“I am convinced that implementing the Balanced Scorecard has helped us to deliver record-breaking progress over the past 5 years.” Bill Padfield, CEO, Data Dimensions
To acquire access to Dr Dave Norton’s latest thinking, findings and solutions to execute strategy in a new economy, call Angela on 011 463 9898. For further information visit www.theprogressconference.com
Dave Norton Live in South Africa - Sept 2014
Business Results Group and GIBS presents The 10th Progress Conference on Balanced Scorecard Essentials, with Dr David Norton, Live and in Person. Dave Norton will present a one day programme in JHB on the 11th September 2014. In 2012, over 500 executives participated in his colleague, Professor Kaplan’s event in South Africa.
Dr Norton has most recently been honoured by Thinkers 50 in their Hall of Fame sharing this acclaim with Tom Peters, Warren Bennis, Howard Gardner, Charles Handy, Philip Kotler, Henry Mintzberg, Kenichi Omae, Ikujiro Nonaka and his colleague Professor Kaplan, for their mammoth contribution to business management and leadership. Harvard Business Review recognised the Balanced Scorecard as one of the most influential management ideas in the past 75 years.
The 2014 programme includes the latest findings and experience in Strategy measurement, leadership, human capital and cross functional priorities and solutions.
This is what his clients have to say,
“Our BSC helped us to deliver superior performance, consistently and predictably in all facets of our organisation.” Kris Gopalakrishnan, CEO, INFOSYS
“BSC is the strongest tool I have seen in 22 years of my career, to align people in the organisation to the corporate objectives.” Sunil Wahwa, CEO, New Delhi Power
“I am convinced that implementing the Balanced Scorecard has helped us to deliver record-breaking progress over the past 5 years.” Bill Padfield, CEO, Data Dimensions
To acquire access to Dr Dave Norton’s latest thinking, findings and solutions to execute strategy in a new economy, call Angela on 011 463 9898.
For further information visit www.theprogressconference.com
STRENGTHENING THE COMMITMENT OF AFRICANS TO DO BUSINESS WITH MORAL INTEGRITY
A season of optimism and growth, such as what Africa enjoys at the moment, is at the same time a season for ethical leadership and wise stewardship. The Business Ethics Network of Africa (BEN-Africa) speaks to this imperative by strengthening the commitment and competence of Africans to do business with moral integrity. This is done through robust dialogue and collaboration amongst Africans sharing a commitment to sustainable development through ethical and responsible business practices.
The dialogue takes the shape of many engagement initiatives such as the annual conference hosted by the Business Ethics Network Africa (BEN-Africa).
As BEN-Africa convenes in Stellenbosch South Africa this year (2014) the conference theme will be Equal in an Unequal World. The aim of the meeting will be to pursue answers to the question on how to guide business in eliminating unjust inequalities, and promoting sustainable development and an economy based on fundamental ethical values. The conference programme is planned around the following activities:
- Keynote addresses that will focus on Quality Education in an Unequal Society; Bridging Inequality through Philanthropy and Global Responses to Inequality from a Business Ethics Perspective.
- Panel discussions on Inequality Challenges in the African Context and Business and Business Education: Stretching or Bridging inequality?
- Learning journeys to sites where conference participants will engage with the manifestations of inequality in the South African society
- Papers based on the conference theme presented by scholars from various countries.
- A gala dinner where thought and practice leaders in business ethics will be honoured.
The 14th annual BEN-Africa conference will take place at the STIAS Wallenberg Centre, Stellenbosch Cape Town, South Africa from 1-3 October 2014. Registrations are currently open online via http://www.benafrica.org/join-us/ben-africa-conference-registration-2014.
Conference costs applicable are in accordance with the following registration categories:
Full Conference – R2 400.00
Full Conference for students & NGO’s – R1 800.00
Day visitor – R800.00 Gala Dinner only – R500.00
All information regarding registration and the conference programme is available on www.benafrica.org. For any enquiries, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..
Released by: Gecko Connect Stacy De Villiers | This email address is being protected from spambots. You need JavaScript enabled to view it. | 061 448 6433 On behalf of: BEN-Africa www.benafrica.org
Actis to invest in Africa’s largest independent credit bureau
[24 April 2014] Actis, the pan-emerging markets investor, has today announced that is has established Credit Services Holdings (CSH), a buy-and-build credit services business. CSH’s first investment will be acquiring 100% of Compuscan, the largest independent credit bureau in Africa. Actis will be investing in CSH alongside the Compuscan management team, who will continue to manage the Compuscan business. Actis plans to invest $100m into the platform. To assist in the build-out of the platform, Michael Jordaan, formerly CEO of South Africa’s First National Bank and a leading figure in the African financial services industry, has been appointed as Chairman of CSH.
Founded by CEO Remo Lenisa, Compuscan is the fastest growing bureau in South Africa and one of the largest on the continent. Headquartered in Stellenbosch, with offices in Johannesburg and Kampala, it provides multiple credit data, decision analytics services and training, to over 3,500 clients including banks, telcos, retailers, microcredit institutions and insurers, across several countries including South Africa, Namibia, Botswana, Uganda and Ethiopia. The Data Analytics team in Compuscan operates under the Scoresharp brand and is led by Pieter Van Heerden.
Actis has a proven track record of buy-and-build financial infrastructure investments. In 2010, it established Emerging Markets Payments Holdings (EMPH), which offers payment processing services across Africa and the Middle East. Today EMPH has the broadest footprint of any payments company in Africa, contracting with 130 banks and operates in 40 countries across the region.
Commenting on the transaction, Jonathan Matthews, Director in Actis’s Johannesburg office, said: “Actis is backing an excellent and entrepreneurial management team led by CEO Remo Lenisa and we are delighted to attract Michael Jordaan to help build the brand and take it to the next stage of growth. Only 5% of adults in Africa are covered by credit bureaus compared with 64% in OECD countries, and many countries are still without the necessary bureau infrastructure. We are excited to be investing in Compuscan and making the first steps towards bridging that gap.”
Ali Mazanderani Actis’s Africa Financial Services lead added: “There is huge potential in the emerging market credit services industry. We see this as the first in a series of investments in the space and the natural next step after EMPH and Paycorp, in building financial infrastructure in the region. Credit bureaus have the potential to reduce loan interest rates as well as decrease the number of non-performing loans, while increasing financial access, credit expansion and ultimately economic growth.”
Commenting on the investment and Actis’s investment thesis, Remo Lenisa, CEO of Compuscan, said: “Actis’s experience combined with its global footprint and sector specialisation, means that it is uniquely positioned to support us and to grow CSH both organically and through acquisitions.”
The transaction is subject to regulatory approvals.
About Actis
Actis invests exclusively in the emerging markets with a growing portfolio of investments in Asia, Africa and Latin America; it currently has US$7 billion funds under management. Combining the expertise of over 120 investment professionals on the ground in nine countries, Actis identifies investment opportunities in three areas: private equity, energy and real estate. Over 40% of Actis’s investments are located in Africa with over $1.9 billion invested across 18 countries on the continent. Actis is proud to actively and positively grow the value of those companies in which it invests and in so doing, contribute to broader society.www.act.is
About Compuscan
Compuscan is a full service credit bureau. Established in South Africa in 1994, Compuscan has become the leading provider of credit management solutions in emerging markets. The company currently operates in South Africa, Namibia, Botswana, Uganda, Lesotho and Ethiopia. Compuscan provides credit managements services in three parts: as a credit bureau operator, providing credit scoring and data analytics and as an expert credit training academy. Being a reputable and trustworthy provider of customised and innovative applications, Compuscan helps people to make smart business decisions throughout the credit life-cycle to minimise risk and maximise profits, while at the same time educating the consumer to prevent over-indebtedness and reckless borrowing.
With over 120 years combined experience in the operation of credit bureaus, Compuscan’s highly skilled, knowledgeable and passionate group of directors, management team and staff have what it takes to provide world-class credit management services.www.compuscan.co.za
For more information:
Gillian Findlay
Glasshouse
This email address is being protected from spambots. You need JavaScript enabled to view it.
+27 82 330 1477
+27 11 486 3561
