Nando’s joins the Loeries to celebrate design Design from Africa and the Middle East finally gets the recognition it deserves with the expanded Nando’s Design category at the Loeries in 2019. This year’s category has been extended to recognise design from a much broader range of creative professionals. “We’ve expanded the design category beyond only brand communication to include areas of design such as retail furniture and product design, fabric, wallpaper, lighting, architecture and interior design, and even the design of signage programmes,” says Loeries CEO Andrew Human. He adds that the Loeries has long been recognised as the highest accolade in advertising and brand communication.

“A strong design award has been lacking for our region and this is a great opportunity for all designers to showcase their work and achieve recognition.” Design is woven into the Nando’s DNA, making Nando’s a natural partner for the Design category. “Design and creativity have been an intrinsic part of the Nando’s way of doing business.

Nando’s is the first local brand to collaborate with local designers at the scale it does,” says Deirdre King, Nando’s Brand Experience GM. She adds: “Putting our support behind the design community is important to doing business well. Our PERi-PERi power has charted new paths and careers for many local artists and their art. Putting that same fire behind the extended Design category for the 2019 Loeries gives us a chance to spice things up for the wonderful designers who will imprint their names onto this exciting category. According to Gaby de Abreu, Loeries board member and creative head of Switch Design, the awards are invaluable because they offer a chance for designers to showcase their work to a far greater audience.

“The Nando’s Design category at the Loeries is an opportunity to showcase excellence across disciplines in countries throughout Africa and the Middle East. For independent designers, it’s a unique chance to achieve recognition across the industry, reaching creatives internationally,” says de Abreu. “For a furniture designer working in an independent workshop or a graphic designer outside of the agency network, this year’s Loeries offers a chance to show the world what you’ve achieved,” he adds. The Nando’s Design category at the Loeries is open to designers across all the main disciplines. The entry deadline is 15 May and more information can be found on loeries.com.

About Nando's: While proudly South African, Nando’s is an international flame-grilling, PERi-PERi chicken restaurant group. We offer a twist of Afro-Portuguese with an upmarket and comfortable dining experience. Two friends, Robert Brozin and Fernando Duarte, opened the first Nando’s in 1987 in Johannesburg, South Africa. All Nando's PERi-PERi chicken is marinated for 24 hours, locally sourced and never frozen, ensuring our customers only get the finest flavours.

Our unique PERi-PERi recipe includes herbs, spices, garlic, lemon juice and bird’s eye chilli. Nando's authentic PERi -PERi has captivated its customers all over the world, making it the largest South African restaurant group to expand internationally. DEADLINE FOR 2019 LOERIES ENTRIES EXTENDED TO MAY 31 About Loeries Africa Middle East: The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry.

As the highest accolade for creativity and innovation across our region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.

Culminating in the biggest creative gathering in Africa and the Middle East, Loeries Creative Week Durban brings together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work. Our region's creative economy is world-class and has great potential to grow and to offer employment both to our talented youth. The growth occurring throughout Africa and the Middle East is very exciting, and a major focus of the Loeries is to increase the standard of brand communication in the region.

Major Partners of the Loeries: DStv Media Sales, Gearhouse Category Partners: AB InBev, Barron, Brand South Africa, Facebook, Gagasi FM, Google, JCDecaux, Nando’s, Tsogo Sun, Woolworths Additional Partners and Official Suppliers: AAA School of Advertising, Antalis South Africa, Aon South Africa, Backsberg, BEE Online, First Source, Fresh RSVP Guest Logistics, Funk Productions, Gallo Images, Grid Worldwide, Hetzner, Mama Creative, Newsclip, Paygate, Rocketseed, Shared Value Initiative, Shift Social Development, Vega School, VQI Communications Nigeria Endorsed by: Association of Communication and Design, Brand Council South Africa, Commercial Producers Association, Creative Circle, EXCA, IAB, South African Institute of Architects, IID Official Media Partners Between 10and5, Bizcommunity.com, Book of Swag, Brand Communicator Nigeria, Business Insider by Pulse, Campaign Middle East, Film & Event Media, Modern Marketing The Redzone. Twitter: @loeries Instagram: Loerieawards Facebook: The Loeries

Distributed on behalf of the Loeries by: Riana Greenblo Communications: 011 3256006

For more information, interview requests or high-res images please contact: Gina McLoughlin: 0113256006 (mornings only)or This email address is being protected from spambots. You need JavaScript enabled to view it. Riana Greenblo: +27 82 5675159 This email address is being protected from spambots. You need JavaScript enabled to view it.

- By Genesis Articles Global

Introduction  

Leading supplier of specialised Business Management (BMS) and Business Intelligence (BI) solutions    Lorge Consulting Services has done it again. The Midrand-based powerhouse service provider   celebrates yet another milestone achievement by successfully supplying and installing a turnkey software solution for a market leader with niche’-specific and intricately demanding operational needs. This time it was for none other than iconic Digital Signage Specialist, Ethniks.

About Client:  Ethniks  

Well, there’s a slim to zero chance that you haven’t directly or indirectly been exposed to Ethniks and their diverse range of innovative solutions. While you may not exactly know of them as “Ethniks, the Digital Signage Experts”, you’ve certainly come across their products and encountered their services on a frequent basis.  

For instance, they put a smile on so many faces at the many MacDonald’s franchises through the supply and maintenance of digital menus and other informative, alluring and high-tech signage. In other instances, they help you locate your favourite store in major malls and shopping centres through robust wayfinder technology. You will typically feel their presence at the likes of corporates, multinationals operating in a host of industries, banks - as well as public and private spaces that either rely on, or can be advanced by digital signage and similar products suited to divergent applications.  

Lorge mandated to deliver technologically adept solution for Ethniks  

In January of 2016 discussions ensued between Ethniks and Lorge. The primary focus was to identify and implement a solution that would effectively address a major logistic and operational area. This dealt with being able to equip field technicians to not only communicate more efficiently in terms of day-to-day tasks, but also execute such duties with greater ease. In other words, the solution needed to enable enhanced functionality and interactivity. This would be in lieu of delivering technical, support, customer related as well as internal requests with superior efficiency and superb accuracy while working in the field or on the move.  

The recommended solution  

As a platinum certified Sage partner for over two decades, Lorge is a preferred supplier and implementer of associated products including Sage 300. This in conjunction with a relevant and comprehensive CRM solution was proposed and accepted as the solution of choice. A crucial component of the solution installed by Lorge, involved mobile technology. This represented a groundbreaking leap for the already well-established digital signage giant. While the installation as well as sophisticated tools and technology used can be rather technical, in layman’s terms this meant that the field technicians would be able to receive repair and related instructions via their mobile devices. They would also be able to attend to specific changes and reparations remotely – all in real time. It is interesting to also note that Ethniks digital solutions are underpinned by satellite transmission, making their adaptability, dynamic nature and service support extremely stable and responsive. The installed system needed to factor this consideration into the product, installation, and after-sales requirements.  

CRM Product Manager at Lorge, Gustav du Plessis, Sage 300 Product Manager, Riekie Roux as well as Senior CRM Consultant, Glen Taylor, discussed the extent of the project as well as the intricate requirements for a successful installation. They confirmed that despite the complex nature of the implemented solution - which needed to be installed in a manner consistent with the high service-standards established by Lorge - the project rollout was seamlessly facilitated from March of 2016, with the system going live effective July 2016.                

Benefits to Ethniks  

In addition to the specific operational advantages of the above software solution, extensive system-wide benefits include considerable time-saving on previous processes - from quoting to technical updates executed. This naturally translates to improved technical and associated responsiveness, more effective communication, cost-savings in the medium to long term, minimised downtime, increased productivity, stronger customer service delivery and ultimately an improved top line.  

Spokesperson for Ethniks and company accountant, Jaco le Roux, also confirmed that the organisation is already experiencing the positive impact of the relatively new system. They remain firmly confident in the training, ongoing support and effectiveness of the new software solution provided by Lorge. He also indicated that Ethniks has just begun to scratch the surface so to speak of the vastly intelligent software solution and its extensive capabilities.              

To fully understand the solution delivered by Lorge it is worthwhile to consider the broad service and product offering of Ethniks in a little more detail. As a veteran of close on 30 years specialisation, Ethniks provides premium-quality infrastructure in conjunction with pioneering software and creative content integration - including customisation, implementation, technical and customer support. Products range all the way from general digital signage, to interactive information kiosks, to platforms suitable for employee training, solutions capable of interfacing with virtually any data source such as point-of-sale systems, others capable of integrating mobile friendly features like social media and much more. Furthermore, it’s no surprise that they deliver internationally acclaimed solutions, being partnered with SCALA software that power more than half a million screens in over one hundred countries.  

Lorge leads the way  

Lorge, as a multi-award winning organisation, is a preferred supplier and implementer of Sage X3, Sage 300, Sage CRM and Qlikview business and technology solutions in Africa. The company has implemented over 10 000 users across divergent economic sectors and is a trusted supplier for over 250 companies, more than a third of which are listed on the JSE Securities Exchange.  

Additionally, the Ethniks project symbolises a new chapter in the expanding specialisation of Lorge’s service capabilities. This is paramount in a technologically advancing era that demands solutions which are increasingly mobile-friendly, more robust and align to progressive business and end-user trends. The success of this project also paves the way for the digital marketing industry as a whole, notwithstanding other industries that provide innovative solutions for the modern consumer and rely heavily on field technicians.  

For further information on Sage 300, or to discuss your current enterprise needs, simply contact our Sales Department on 010 594 9800. 

Media Contact

This Press Release is proudly brought to you by communications specialists Genesis Articles on behalf of Lorge Consulting Services

Organisation: Genesis Articles Global - a division of Genesis Group

Website: www.genesisarticles.co.za 

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Contact person: Mark David Sing

Contact Number: +27 76 450 6739

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