Hi-Fly Marketing appoints new General Manager

Published: 01 December 2016

Hi-Fly Marketing, the South African based aviation services firm has strengthened its corporate team with the appointment of Christobal Henner as General Manager responsible for strategic business development and key account management.  

This appointment is in response to Hi-Fly Marketing’s growing presence in Africa. Operating since 2008, Hi-Fly Marketing has been gradually increasing its footprint on the continent, offering a variety of customised products and services to airlines, aircraft and helicopter operators, CAMO, MRO and AMO organisations requiring specialist engineering and technical expertise. Hi-Fly Marketing has enjoyed strong growth during the past 8 years thanks to the business opportunities it brings to its partners in this region. To date, the company has supported over 70 customers from English, French and Portuguese speaking countries in Sub-Saharan Africa. In order to accommodate the growth, the company needed to reinforce its customer relationship and business development strategy.

Based at the company’s offices in Cape Town, Christobal will spearhead Hi-Fly Marketing’s business development efforts with a focus on pursuing new business opportunities and reinforcing existing customer relationships. Christobal joins the company from SAFRAN Electronics & Defense in Dallas Texas, where he managed the Analysis Ground Station (AGS) global support for operators worldwide in addition to overseeing the sales of flight data management solutions to aircraft operators in both South and North America. Christobal started his career as the Sales Manager of Alyzair, the French pioneer in Flight Data Monitoring (FDM) service solutions. Under his direction the sales of the company took an international dimension and Alyzair became one of the leading FDM solutions on the market. Alyzair then joined Sagem (recently rebranded SAFRAN Electronics & Defense) and Christobal took the position of Sales Manager for Europe of both the Flight Data solutions (hardware and software) and the MRO services.

Announcing Christobal’s appointment, Hi-Fly Marketing’s CEO, Alexandra Guillot said, “I am very pleased to have a person of Christobal’s calibre joining our team. Christobal is very experienced, pragmatic, driven and he knows how to think “out of the box” to succeed with any assignment. His vast experience in sales in the aviation services sector coupled with his multi lingual skills will help us get closer to our customers and better address their unique needs.”  

Commenting on his new role, Christobal Henner, said, “I am thrilled to bring the best of my knowledge and determination to the strong and growing business of Hi-Fly Marketing. The combination of a fantastic team and renowned partners enables us to push state-of-the-art solutions in the Sub-Saharan aviation industry.”            

About Hi-Fly Marketing  

Operating in Africa since 2008, Hi-Fly Marketing is a South African based aviation services firm, with a particular focus on aviation technology systems, engineering expertise and training for improving operational efficiency and safety. Through a range of strong representations of global leaders in aviation services, Hi-Fly Marketing assists clients in the African aviation industry to achieve maximum efficiency in their business operations. Hi-Fly Marketing’s objective is to provide an interface between clients in Africa and the global aviation industry by offering a variety of customised services to airlines, aircraft and helicopters operators, CAMO, MRO and AMO organisations needing specialist technical expertise at a competitive price.   Backed by an extensive network of industry contacts and technical partnerships, Hi-Fly Marketing represents a number of global aviation leaders which include ADSoftware, SAFRAN Electronics & Defense, NORDAM, Vector Aerospace France, and Litson & Associates.  

Visit www.hiflymarketing.com for more information.

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SAA Advisory: Fraudulent Sites about SAA Cadet Pilot Development Programme

Published: 19 November 2014

South African Airways warns the public of fraudulent sites that give misleading information about SAA’s Cadet Pilot Development Programme and cabin crew recruitment process. We provide information on what people should be aware of.  

Johannesburg, South Africa – South African Airways (SAA) would like to advise the South African public that it has taken note of unofficial websites that purport to be SAA official websites. Those websites contain false and/or misleading information about SAA’s Cadet Pilot Development Programme and cabin crew recruitment process. 

SAA would like to clarify that it does not have any relationship whatsoever with those false channels (websites), nor the individuals behind them. Members of the public are advised to take caution and are encouraged to contact SAA telephonically in case they need to verify the official SAA electronic platforms that they should use.

A quick way of identifying these bogus sites is by looking out for a fee that is required to be paid to “secure an application, or to ensure that an applicant gets shortlisted’’. SAA never charges any fee during recruitment drives.  

Cadet Pilot applications

On 14 September 2014, SAA invited young South Africans who aspire to become pilots to send their applications for the 2014/2015 intake of SAA’s Cadet Pilot Programme. The advert was placed in some of the national weekend newspapers. In addition, the following official SAA electronic communication channels carried the advert: SAA website (flysaa.com), SAA’s Facebook page (FlySAA) and SAA’s Twitter account (@flysaa). The closing date for the submission of applications was 27 September 2014.

Due to the high demand, SAA decided to extend the closing date to 3 October 2014. That date has since passed and no further extensions have been granted.   

Unofficial websites

SAA views the fraudulent use of its corporate identity in a serious light. It is not only potentially harmful to the brand but poses a risk of exposing unsuspecting members of the public to the risk of having their personal information getting into the wrong hands.   Should the airline obtain reliable information about any persons behind this scam, SAA will not hesitate to take legal action.  

About SAA

South African Airways is a Star Alliance member that offers flights to 38 destinations worldwide. Domestically, SAA operates 544 flights a week between Johannesburg – Cape Town, Durban, East London and Port Elizabeth. Regionally SAA offers 24 destinations across the African continent and its international network creates links to all major continents from South Africa through 10 direct routes. In the regional category, SAA has received the Skytrax ‘Best Airline in Africa’ Award for 11 consecutive years.

South African Airways Adds More Travel Options in Africa

Published: 03 September 2014

Johannesburg, South Africa – South African Airways (SAA) is adding to its already extensive African flight schedule to offer customers more travel options on the continent. The most recent change is an increase in the flights from Johannesburg–Lagos route, where the airline will offer eight (8) frequencies per week, effective 2 September Johannesburg – Lagos and effective 3 September Lagos – Johannesburg. “All flights will be operated with a long-haul Airbus aircraft offering lie-flat seats in Business Class, which we anticipate will be welcomed by our Business Class travellers, as we have seen a tremendous growth in demand for premium travel in Africa,” says Kendy Phohleli, SAA General Manager Commercial (Acting). The new schedule will provide greater/additional connectivity to the SAA network and accommodate the current passenger and cargo demand that SAA is experiencing on the route. Additionally, it will offer seamless travel for passengers en-route to Perth (Australia), Hong Kong and mainland China.              

The new flight on Tuesdays, SA080, will depart Johannesburg at 23h00 to arrive in Lagos at 04h15 the following day. Arrival is 04h25 in summer and 04h15 winter (Northern Season). SA081 returns on Wednesdays from Lagos departing at 08h00, to arrive back in Johannesburg at 14h55. Arrival is 14h45 in summer and 14h55 winter (Northern Season). “The increase on the Lagos route follows on previous increases to the airline’s Africa route network, in keeping with SAA’s Gaining Altitude strategy, where the focus is on strengthening our presence in Africa,” says Phohleli. Africa routes on which frequencies were recently increased include: Johannesburg – Harare (from 18 to19 per week); Johannesburg – Lusaka (from 20 to 21); Johannesburg - Abidjan (from two to three per week); Johannesburg – Blantyre (from two to three per week); Johannesburg - Dar es Salaam (from 13 to 14 per week); Johannesburg - Kinshasa (from four to six per week); Johannesburg - Nairobi (from 10 to 11 per week); Johannesburg - Ndola (from three to four per week); Johannesburg - Windhoek (from 20 to 21 per week). SAA has also made changes to its international route network, where frequencies on the route between Johannesburg and Mumbai have been reduced by one per week to six weekly frequencies, (effective from 1 July 2014). SAA will, however, offer the same number of seats as a bigger aircraft will be used on the Mumbai route. “The Tuesday Mumbai departure will no longer be operated as this flight historically shows low demand, which is a change also aligned with SAA’s Gaining Altitude strategy, where frequencies on low-performing routes are adjusted in line with our key strategic objective to achieve, and maintain, commercial sustainability, while supporting South Africa’s development agenda,” says Phohleli.

For more information contact:

Tlali Tlali (Mr)
SAA spokesperson
Mob: +27 82 333 3880
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