Since its inception in 2020, The Marketing Mill has trained nearly 50 young people in content writing, SEO, web development, and digital marketing, hiring more than half of them. And they plan to double this number by 2022 by offering paid internships and SEO and writing courses.

The company was founded in South Africa but has since spread its roots to other places in the world. Many members of the team have operated from places such as Greece, Bali, Amsterdam, Spain and the USA, but most are back in SA now.

In 2020 Travel Tractions expanded its business offering to include The Marketing Mill and improve its rapidly growing internship program. At the same time, the agency created and implemented an online content marketing course with a strong focus on SEO copywriting to be used internally.

Now in 2021, a second course focussed on SEO has been created to advance the internship offering even further. As explained by founder, Matt Davison, "we are very passionate about showing people how to make an income online. And when Covid-19 hit our travel marketing agency, we had a lot of free time on our hands. It made a lot of sense to develop a course to formalize our learnings in a structured way".

The team has plans to create even more courses and release them to the public at a later date to educate even more people. To stay in the loop on all things related to the digital marketing course, you can sign up for course updates on learn.themarketingmill.com.

More about the paid internship 

As many graduates will tell you, finding an entry-level position after graduation is no easy task, especially if you have no prior experience. Standing out from thousands of other applicants is nearly impossible without a giant neon sign saying “pick me”. 

Most graduates also dream of traveling the world, but can’t afford to do so without working. With The Marketing Mill, not only can you earn money but you can also work from anywhere in the world. It is not unheard of to find Travel Tractions team members typing away while camping in the bush or at a beachside cafe. 

With a focus on learning and remote working, an internship at Travel Tractions offers the perfect entry-level job for graduates or even students. With part-time and full-time options as well as flexible hours, gaining work experience and knowledge about digital marketing has never been so convenient for young adults. 

Plus, the interns get one-on-one mentorship from a senior team member during their first six months, helping them to expand their skills and deepen their knowledge. During this time they learn a range of tasks including writing, editing, SEO, social media, and other aspects of digital marketing. And if the individual shows dedication and ability, there is a potential for a longer-term employment. 

Contact Details:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Websites: https://traveltractions.com/ and https://themarketingmill.com/

Facebook: https://www.facebook.com/

Travel Tractions Instagram: https://www.instagram.com/traveltractions/ 

By Gusti Coetzer - director at Signium Africa (previously Talent Africa)

Entrepreneurship is widely celebrated. Since 2010, National Entrepreneur’s Day on November 19 has been presidentially proclaimed in the USA and has now been joined by National Entrepreneurship Month (November), National Entrepreneurship Week and Small Business Saturday.

Celebration is understandable. Global experience indicates entrepreneurs create jobs and often develop products with worldwide appeal that boost export earnings.Entrepreneurial spirit is also high on the list of competencies when job specifications are drawn up by major companies looking for executive talent.

Though entrepreneurs are rightly applauded, there appears to be some confusion about what it takes to be one.Media coverage of entrepreneurship and the qualities required of the next Steve Jobs or Jeff Bezos confirms the confusion as many commentators are just as keen to outline misconceptions around entrepreneurship while others fail to distinguish between subsistence-level small business and game-changing innovation.

Those with real entrepreneurial fire go out to revolutionise their industries. Some even want to change the world.Opening yet another nail bar will hardly revolutionise the industry, though earning your own living without reliance on a boss is certainly a commendable goal.

Pretoria-born multiple entrepreneur and billionaire Elon Musk famously said, “Goingfrom PayPal, I thought, ‘What are some of the other problems that are likely to affect the future of humanity?’ Not from the perspective, ‘what’s the best way to make money?’”

He went on to launch SpaceX, the commercial space travel firm, and Tesla Motors, the electric car-maker.For the type of entrepreneurship that creates boundless new opportunities, it therefore appears a vision beyond financial security is required. In fact, financial insecurity and frugality may be the lot of the visionary entrepreneur in the early days.

There is general consensus that risk-taking ability is a must as so many entrepreneurs champion breakthrough concepts that may not look like a solid investment at inception stage. Generating ideas is therefore a plus, but even more important is the drive to implement them, often at pace.

Creative people have ideas. Entrepreneurs not only have them, they implement them, acting quickly to effect change.

Even a writer and poet like Goethe recognised the importance of get-up-and-go. He noted, “What is not started will never get finished.” In other words, dreaming won’t make it so.It takes a committed entrepreneur to get the job done and turn vision into a paying proposition.In addition, a positive mindset and persistence are obligatory, judging by media commentary.

Billionaire British entrepreneur Richard Branson remarked that business opportunities are like buses – there’s always another one coming. Decades earlier, inventor-entrepreneur Thomas Edison consoled himself during a rough patch that he had not failed, he had simply found 10 thousand ways that did not work.

Conservative investors would have given up long before his bright ideas led to the development of the electric light bulb and record-player.Of course, the start-up visionary does not monopolise entrepreneurship. Increasingly, we see major corporates committing themselves to a culture that embraces judicious risk-taking and champions ongoing innovation.

Only a self-motivated initiator (or several) can instil such a culture.It seems the day of the corporate entrepreneur is at hand … and not only on November 19.