ENGEN PITCH & POLISH UNCOVERS GEMS IN BURGERSFORT

Published: 03 September 2019

The Burgersfort leg of the ENGEN Pitch & Polish workshop and competition took place on Saturday, 24 August 2019. It was attended by entrepreneurs from across Limpopo province. Since its inception ten years ago, Pitch & Polish has helped over 16 000 entrepreneurs learn to pitch like a pro. This year was the first time the workshop was held in Burgersfort. The event was made possible through the generosity of the sponsors Engen, Nedbank, Raizcorp and Caxton Local Media.

The entrepreneurs in attendance displayed innovative thinking. The ENGEN Pitch & Polish workshop sees participants and five contestants taken through an interactive pitching workshop facilitated by Justin Cohen, a business strategist, international speaker and world-leading expert on pitching for business. Justin opened Saturday’s event with an inspirational talk during which he said that regardless of the economic environment, there are problems to solve and wealth to be created.

In fact, during tough economic times, there are even more opportunities because there are more problems to solve. He also touched on the need for entrepreneurs to be optimistic. On average, entrepreneurs fail 3.8 times before they succeed.

By cultivating a sense of optimism and self-motivation, entrepreneurs can more easily view failures and setbacks as opportunities to learn and then move on. “Research has shown that a key factor for success is self-motivation,” Justin shared. During the workshop, the delegates, together with four pre-selected contestants and one wild card contestant, were taken through eight key aspects of pitching for investment. (Wild cards are chosen on the day when audience members are invited to pitch their ideas or businesses to the room which then votes on who should become a contestant.) The first half of the workshop ended with the first round of practice pitches by the five contestants.

Each was asked to deliver a 30-second pitch as a basepoint to measure against their final competition pitches later in the day. The second half of the workshop was followed by the actual competition during which contestants delivered the pitches they had worked on throughout the course of the day. The process resulted in important lessons for both the workshop delegates and the five contestants.

Contestant Simphiwe Mokgawa, from Polokwane, who manufactures alcoholic beverages from fruit and vegetables, was advised that proof of concept must be established before investing in equipment to mitigate the risk. The importance of knowing the financial numbers is critical, as one cannot do business without them. Sphiwe Ntwampe, the wild-card contestant, offers a queuing service to Burgersfort residents.

He learnt that in order to grow he needs to work on his pricing model and look for mentorship. Both Kgodiso Lebea and Maimela Mohale, were named second place winners for their businesses. Through, Kgodiso, from Tzaneen, who manufactures and sells moringa based spice, the participants saw the value in bringing products to sample and how having a clear focus and vision can open doors instantly. Maimela, from Polokwane, has made great strides with his hydroponics business. His pitch demonstrated the strength in research and in having a deep understanding of one’s target market.

The winning pitch was delivered by Dr Mashela Mokgabudi, a Polokwane resident, who developed, manufactures and distributes menstrual cups. Her confident pitch integrated the learnings from the day where she demonstrated an in-depth knowledge of her business and vision for growth. Mashela now moves on to the second round of the ENGEN Pitch & Polish programme taking place in Johannesburg in September, where she will go up against eight other regional winners as they compete for the ultimate pitching crown.

The competition was judged by Benny Thobejane (Engen Petroleum’s Transformation & Stakeholder Engagement Specialist), Marcia Muthathi (Nedbank’s Investment Specialist Limpopo) and Jodi Lynn Karpes (Managing Director of GreenQueen Communications). During the competition phase, contestants were given three minutes to pitch after which the judges asked clarifying questions – another opportunity for learning – and then delivered their feedback.

“This is what ENGEN Pitch & Polish is about! Innovation!” Benny enthused. “Today was the highlight of the year as the innovative ideas were backed up with numbers, facts and research. The contestants and delegates were all participative, professional and switched on.” Congratulations to everyone for attending the Burgersfort leg of the tenth annual ENGEN Pitch & Polish programme, and for their dedication in learning to pitch like a pro.

For more information, visit www.pitchandpolish.com. In the picture: PP19 - Bft - Benny Kgodiso Mashela Marcia Maimela Jodi - 24 Aug 2019:Benny ThobejaneKgodiso LebeaDr Mashela MokgabudiMarcia MuthathiMaimela MohaleJodi Lynn Karpes 

Mr Wise launches Engen KlevaKidz in Limpopo

Published: 28 August 2019

The annual Engen KlevaKidz launched in Limpopo this month with super hero safety educator, Mr Wise again in the starring role.

Engen KlevaKidz is an educational campaign that uses industrial theatre to engage and educate young learners across South Africa about the importance of paraffin safety.The 2019 edition launched at Ikhwezi Lokhusa and Mafemani Primary schools in Limpopo on 26 August, and will visit 15 schools in Limpopo, including primary schools in Burgersfort and Bothashoek over the next month.

The campaign then travels to Mpumalanga, Lesotho, Eastern Cape and concludes in the Western Cape at the end of October.

Engen KlevaKidz takes the form of an interactive educational stage drama using engaging characters to relay key safety messages in the learners’ mother tongues, including Zulu, Sotho, Xhosa and English, combined with catchy jingles to reinforce the theme.

According to Engen’s head of Transformation and Stakeholder Engagement, Unathi Magida, Engen KlevaKidz’s, often life-saving safety messages have reached over a quarter of a million vulnerable children over the past 10 years.

Engen is South Africa’s leading marketer of illuminating paraffin. Branded Laurel Paraffin, the energy source is extensively used by many South Africans in wick feed and pressure lamps, stoves, refrigerators and heaters, amongst its various industrial applications.“The use of paraffin in low-income homes in South Africa is associated with a number of problems such as children who drink it accidentally, the spread of fire, when as many as 2 000 homes can be destroyed in a single blaze, and extensive burn injuries,” says Magida.

Since its inception in 2008, Engen KlevaKidz has reached over 280 000 learners in 700 schools across South Africa – from rural villages deep in Limpopo and the Eastern Cape to townships in Gauteng, the Western Cape and Free State.

Superhero safety educator, Mr Wise is the main character who educates young learners about how to identify and use paraffin safely while interacting with “learners” Bongi and Junior.Stories are used to explain to the learners what to do if paraffin is ingested or inhaled.

Mr Wise also focuses on the importance of being clean and washing hands after contact with paraffin, and how to store paraffin safely.

Prizes such as super hero masks and funnels are handed out to learners. This is because Engen believes that the learners are all heroes who have the inner strength and ability to take care of themselves, says Magida.“Young children in under-resourced households are often the primary day-time care givers, often looking after their siblings while their parents or guardians are at work.

“Without supervision, and uninformed of the multiple dangers associated with using paraffin, children between the ages of 7 and 13 are often vulnerable, and it is these children who are the focus of Engen KlevaKidz. The aim is to provide them with the tools and know-how to deal with paraffin emergencies, storage and handling,” adds Njokweni-Magida.Engen KlevaKidz has proven to be a powerful medium to stimulate children’s imagination.

The takeout messages are explored in pre-and post-behavioural assessment questionnaires illustrating the retention achieved through theatre. “As a leading provider of petroleum products in South Africa, we take this to heart and are committed to contributing to the livelihoods and the safety of people,” concludes Magida.

ENGEN Pitch & Polish – Call for Entries – Burgersfort 24 August 2019

Published: 13 August 2019

ENGEN PITCH & POLISH IS CELEBRATING 10 YEARS! Pitch to win R80 000 in cash for your biz!

Running your own business? Want to run your own business? ENGEN Pitch & Polish is the platform you need to launch yourself on to the path of success.

Celebrating its tenth anniversary this year, ENGEN Pitch & Polish is a national entrepreneurial workshop and competition programme that – so far – has helped over 10 000 entrepreneurs improve the way they pitch their businesses to potential investors.

As all entrepreneurs know, a perfectly polished pitch is one of the keys to growing and succeeding in business.The ten-year edition of the programme is being hosted in partnership with Engen Petroleum, Nedbank and Raizcorp.

You can register as a delegate to attend the workshop or – if you feel you have what it takes – you can complete an online entry form to be selected as a contestant.During one exhilarating, fun, exciting and free day, participants undergo comprehensive and interactive entrepreneurial training on how to pitch like a pro!

The session is facilitated by Justin Cohen, best-selling author, international speaker and TV talk-show host.After the training session, contestants pitch their ideas or businesses to the whole audience. This is where things get really interesting, with both Justin and the audience providing feedback on how pitches can be improved.

The regional winners of each leg will have the opportunity to be crowned the ultimate pitch champion at the final glittering round of the competition held in Johannesburg later this year. There are many funders and investors invited to the final and, over the years, finalists (not necessarily the winners) have received millions of rands in investments and hundreds of thousands of rands in grants.

Book your place now for the Burgersfort workshop on 24 August. SMS “Pitch” to 43719 (SMSs charged at 50c) or visit www.pitchandpolish.com to complete an entry form, and maybe you will find that R1 million investment you desire.

Entrepreneur Competition: ENGEN Pitch Polish - Call for Entries - Cape Town 03 August 2019

Published: 19 July 2019

ENGEN PITCH & POLISH IS CELEBRATING 10 YEARS!Pitch to win R80 000 in cash for your biz!

Running your own business? Want to run your own business? ENGEN Pitch & Polish is the platform you need to launch yourself on to the path of success.

Celebrating its tenth anniversary this year, ENGEN Pitch & Polish is a national entrepreneurial workshop and competition programme that – so far – has helped over 10 000 entrepreneurs improve the way they pitch their businesses to potential investors.

As all entrepreneurs know, a perfectly polished pitch is one of the keys to growing and succeeding in business.

The ten-year edition of the programme is being hosted in partnership with Engen Petroleum, Nedbank and Raizcorp and local partner, NYDA. You can register as a delegate to attend the workshop or – if you feel you have what it takes – you can complete an online entry form to be selected as a contestant.

During one exhilarating, fun, exciting and free day, participants undergo comprehensive and interactive entrepreneurial training on how to pitch like a pro!

The session is facilitated by Justin Cohen, best-selling author, international speaker and TV talk-show host.

After the training session, contestants pitch their ideas or businesses to the whole audience. This is where things get really interesting, with both Justin and the audience providing feedback on how pitches can be improved. The regional winners of each leg will have the opportunity to be crowned the ultimate pitch champion at the final glittering round of the competition held in Johannesburg later this year.

There are many funders and investors invited to the final and, over the years, finalists (not necessarily the winners) have received millions of rands in investments and hundreds of thousands of rands in grants.

Book your place now for the Cape Town workshop on 3 August. SMS “Pitch” to 43719 (SMSs charged at 50c) or visit www.pitchandpolish.com to complete an entry form, and maybe you will find that R1 million investment you desire.

Port Elizabeth brings its best to the 2019 ENGEN Pitch & Polish event

Published: 17 July 2019

Nelson Mandela Bay entrepreneurs once again demonstrated their appetite for business knowledge and learning at the recent ENGEN Pitch & Polish event sponsored by Engen, Nedbank and Raizcorp.

Celebrating its tenth anniversary this year, the programme has worked with almost 15 000 entrepreneurs since its inception. Workshop delegates and pre-selected contestants are taken through a dynamic pitching workshop by international speaker and world-leading business pitching expert, Justin Cohen. Held in eight cities and towns across South Africa, the winners compete in further rounds with the finals taking place in Johannesburg later this year.

Justin opened the event with an inspirational talk during which he said that no matter what the economic environment, there are problems to solve and wealth to be created. In fact, during tough economic times, there are even more opportunities as there are more problems to solve. He also touched on the need for entrepreneurs to be optimistic. On average, entrepreneurs fail 3.8 times before they succeed. By cultivating a sense of optimism, entrepreneurs can more easily view failures and setbacks as an opportunity to learn and then move on. The workshop followed during which delegates and five pre-selected competitors were taken through eight important aspects of pitching for investment in two parts.

The first half of the workshop ended with the first round of practice pitches by the five contestants. Each was asked to deliver a 30-second pitch as a basepoint to measure against their final competition pitches later in the day. The five contestants were: Unathi Kolanisi who presented her mobile food business; Gcina Manzini who has a property improvement business; Zwelethu Mlonzi who sells homemade fruit juices; Casper Nice who has an innovative washable incontinence wear range; and Evans Zemba who is in the fashion business.

The second half of the workshop was followed by another practice round for the contestants but this time they had a full minute. The key was to incorporate the eight aspects of pitching covered during the first and second rounds of the workshop.

ENGEN Pitch & Polish celebrates ten years

Published: 08 July 2019

An oft-cited statistic in the world of business is that 96% of small businesses will fail within the first ten years of starting up. Celebrating its tenth anniversary this year, the ENGEN Pitch & Polish workshop and competition programme is proud to fall within the 4% that succeed! Considered by many to be the grandfather of pitching competitions, ENGEN Pitch & Polish has remained relevant since its inception and, while other pitching competitions come and go, it has stayed the course and is now more popular than ever.

Over the years, the competition has witnessed a range of business trends; one year saw a predominance of agri-processing ideas and businesses, another was strongly related to green technologies, while a third year saw a focus on youth.

The programme reflects trends with a predominance of businesses and business ideas that respond to the market opportunities of the time.The success of the Pitch & Polish format can be attributed in large measure to the huge value it offers its audiences (or workshop delegates). There is a strong focus on audience learning and participation. In fact, around 40% of workshop delegates are people who return year after year and bring along family and friends when they return to the next year’s event.

The opportunity for participants to network with one another is also a drawcard, as is the all-important wild card entrant to the competition (an entrepreneur who is picked on the day by the facilitator and audience members).A further attraction is that it is not just the major centres which receive all the focus. Since it began sponsoring the programme, Engen has taken Pitch & Polish to many smaller towns across the country which often tend to be overlooked by major events. (A heart-warming by-product of this is the number of regional winners who – when moving on to the semi-final and final rounds in Johannesburg – have been able to experience their very first aeroplane flight and even their first stay in a hotel.)

A Pitch & Polish crew of 20 people puts together a high-end production for each leg of the event, making use of the best sound, visual and other equipment available. Each of the towns selected receives the same standard of glamour, finesse and pizzazz as is seen at the final in Johannesburg. That this is deeply appreciated by the entrepreneurs of each town is proved by the fact that when a workshop starts out with 300 participants, it ends with the same number owing to their genuine enjoyment of the day and the value they receive.Since inception, the programme has received wonderful support from both local and national media – in particular, Caxton, SAfm and a range of local newspapers.

The media has played an essential role in the entrepreneurial ecosystem, and the organisers are deeply grateful to these organisations for getting out the word and, more importantly, sharing the success stories of the project’s regional winners and finalists giving them further opportunities for exposure and business growth.

The Pitch & Polish programme – the brainchild of top incubator Raizcorp – would not have seen the success it has were it not for its loyal sponsors, Engen and Nedbank. Allon Raiz, founder and CEO of Raizcorp and the brains behind the concept, says, “Both Engen and Nedbank provide judging teams as part of their sponsorships. Their judges are as passionate and engaged as Raizcorp is, and they come back year after year. At this point they almost feel like members of the crew.”

“The rate of urbanisation and population growth in South Africa increases the level of unemployment, poverty and despair for the majority of poor South Africans. This situation presents a potential crisis if we do not get the fundamentals right, including education and growing an entrepreneurial culture. We must create a supportive environment for these fundamentals to help create jobs and curb poverty.

The ENGEN Pitch and polish programme does just that … entrepreneurial education for thousands of South Africans – boosting business-modelling skills, shaping business ideas into bankable business propositions and increasing the confidence of the emerging entrepreneurs who choose to participate and learn through this amazing interactive programme,” says Unathi Njokweni-Magida, Head of Transformation for Engen Petroleum.She continues, “It is no secret that South Africa’s economic sovereignty and sustainability depends on the calibre and scale of its entrepreneurs.

The more entrepreneurs we support, the more we reduce poverty and unemployment. Engen’s consistent platinum support for the Raizcorp Pitch & Polish programme is simply driven by its desire to nurture extraordinary entrepreneurs and support people with business ideas that, in the past, often end up in the graveyard. This project allows Engen to demonstrates its care and support for emerging entrepreneurs, which in turn will enable South Africa’s socio-economic transformation and sustainability.

We aim to reinforce a positive economic cycle for many business ideas and hope, like a virus, it will spread and create flickers of light, fuelling entrepreneurial energy in all the provinces and towns the ENGEN Pitch and Polish programme visits every year across the length and breadth of South Africa.”Alan Shannon, Nedbank Head of Client Engagement: Professional Banking and Small Business, says, “Nedbank is proud of our decade-long relationship with Raizcorp and being a cosponsor of this inspiring event since 2016. Unlocking the potential of the SME sector is key to economic growth and job creation in South Africa. Pitch & Polish is a great platform that allows participants to refine their skills.

We also believe that this sponsorship aligns with our brand purpose to use our financial expertise to enable individuals, families, businesses and society to do good. Through our journey with Raizcorp and various other interventions, we support small business in South Africa by providing them with a platform to fuel their entrepreneurial aspirations.”This year will see the event hosted in eight towns and cities across the country, starting in Johannesburg on 6 July and ending in Burgersfort on 24 August (this is the first time Pitch & Polish is visiting the town), with the semi-finals and final taking place in Johannesburg.

Details on registering for the workshop and entering the competition are available on the website at www.pitchandpolish.com. Everyone is invited!

About Pitch & Polish
Pitch & Polish, now in its tenth year, is an Idols-type competition in which contestants are given the opportunity to present (pitch) their businesses or business ideas to an audience who are primed to act as investors and bankers. Throughout the course of a day, the facilitator takes the participants and audience through a workshop designed to develop lateral-thinking skills, and works with the contestants to improve (polish) their pitches. A unique synthesis of training, audience participation and competition, everyone leaves the process enriched! For more information, please visit www.pitchandpolish.comFor more information, visit www.pitchandpolish.comIn the photograph:Unathi Njokweni-Magida – Head of Transformation & Engagement – Engen Petroleum

ENGEN PITCH & POLISH IS CELEBRATING 10 YEARS! Pitch to win R80 000 in cash for your biz!

Published: 18 June 2019

Running your own business? Want to run your own business? ENGEN Pitch & Polish is the platform you need to launch yourself on to the path of success.

Celebrating its tenth anniversary this year, ENGEN Pitch & Polish is a national entrepreneurial workshop and competition programme that – so far – has helped over 10 000 entrepreneurs improve the way they pitch their businesses to potential investors. As all entrepreneurs know, a perfectly polished pitch is one of the keys to growing and succeeding in business.

The ten-year edition of the programme is being hosted in partnership with Engen Petroleum, Nedbank and Raizcorp, as well as local partners NYDA and iHub. You can register as a delegate to attend the workshop or – if you feel you have what it takes – you can complete an online entry form to be selected as a contestant.

During one exhilarating, fun, exciting and free day, participants undergo comprehensive and interactive entrepreneurial training on how to pitch like a pro! The session is facilitated by Justin Cohen, best-selling author, international speaker and TV talk-show host. After the training session, contestants pitch their ideas or businesses to the whole audience.

This is where things get really interesting, with both Justin and the audience providing feedback on how pitches can be improved. The regional winners of each leg will have the opportunity to be crowned the ultimate pitch champion at the final glittering round of the competition held in Johannesburg later this year.

There are many funders and investors invited to the final and, over the years, finalists (not necessarily the winners) have received millions of rands in investments and hundreds of thousands of rands in grants. Book your place now for the Port Elizabeth workshop on 13 July.

SMS “Pitch” to 43719 (SMSs charged at 50c) or visit www.pitchandpolish.com to complete an entry form, and maybe you will find that R1 million investment you desire

ENGEN PITCH & POLISH IS CELEBRATING 10 YEARS! Pitch to win R80 000 in cash for your biz!

Published: 10 June 2019

Running your own business? Want to run your own business? ENGEN Pitch & Polish is the platform you need to launch yourself on to the path of success.

Celebrating its tenth anniversary this year, ENGEN Pitch & Polish is a national entrepreneurial workshop and competition programme that – so far – has helped over 10 000 entrepreneurs improve the way they pitch their businesses to potential investors. As all entrepreneurs know, a perfectly polished pitch is one of the keys to growing and succeeding in business.

The ten-year edition of the programme is being hosted in partnership with Engen Petroleum, Nedbank and Raizcorp. This year the programme kicks off in Johannesburg on 6 July. You can register as a delegate to attend the workshop or – if you feel you have what it takes – you can complete an online entry form to be selected as a contestant.

During one exhilarating, fun, exciting and free day, participants undergo comprehensive and interactive entrepreneurial training on how to pitch like a pro! The session is facilitated by Justin Cohen, best-selling author, international speaker and TV talk-show host. After the training session, contestants pitch their ideas or businesses to the whole audience.

This is where things get really interesting, with both Justin and the audience providing feedback on how pitches can be improved. The regional winners of each leg will have the opportunity to be crowned the ultimate pitch champion at the final glittering round of the competition held in Johannesburg later this year.

There are many funders and investors invited to the final and, over the years, finalists (not necessarily the winners) have received millions of rands in investments and hundreds of thousands of rands in grants. Book your place now for the Johannesburg workshop on 6 July. SMS “Pitch” to 43719 (SMSs charged at 50c) or visit www.pitchandpolish.com to complete an entry form, and maybe you will find that R1 million investment you desire.

About: The annual programme is called: ENGEN Pitch & Polish Engen Petroleum Ltd is the headline sponsor Nedbank is a sponsor The programme is a Raizcorp initiative

For editorial purposes, the spokesperson is Bronwyn Echardt, Marketing Manager, Raizcorp
The PR Contact is Jodi Lynn Karpes from GreenQueen Communications www.pitchandpolish.com

Engen CEO rocks crazy socks for World Down Syndrome Day

Published: 25 March 2019

Did you know that approximately one in 500 South African babies is born with Down syndrome? DS is also the most common genetic cause of intellectual disability. While South Africa celebrated Human Rights Day on 21 March, the day also marks World Down Syndrome Day. This year South Africa’s favourite petroleum brand*, Engen decided to contribute to the cause.

In a perfect coincidence, Brownies&downieS a non-profit café that trains young adults with intellectual disabilities, is located across the street from the Engen head office in Cape Town.  It is an open secret amongst frequent patrons that Brownies&downieS make the best brownies in the city.

To support their neighbours on this special day, Engen presented Browsnies&downieS with a R10 000 donation, which will be used to help train young adults with Down syndrome, Foetal Alcohol syndrome, learning disabilities, and autism at the café.

Engen Managing Director and CEO, Yusa’ Hassan marked the occasion by showing up at the café in person to meet some of the trainees and show off his crazy socks, in support of World Down Syndrome Day.

Managing Director of Brownies&downieS, Wade Schultz is grateful for Engen’s generous support! “The donation will assist us to train these young adults and ready them for workplace employment. Our goal is for people with intellectual disabilities to be given more independence and acceptance through employment opportunities and specialised training,” says Schultz.

Engen’s Head of Transformation and Stakeholder Engagement, Unathi Magida says the company prides itself on its compassion, especially for marginalized groups, and remains wholeheartedly committed to supporting people with disabilities.

"Seeing young people gain relevant work experience, life skills, and hopefully permanent jobs and independence proves that disability is not inability, and we are humbled to be able to contribute to this process," adds Magida.

Why crazy socks? Explains Schultz: “Nobody knows when Crazy Sock Day first started, but when someone is seen wearing crazy socks, they might be asked why. It is an odd thing after all. This creates the perfect opportunity to open a discussion about Down syndrome with that person, and sow the seeds of acceptance.”And the reason World Down Syndrome Day is celebrated on the 21st day of the third month? “This is to signify the uniqueness of the triplication of the 21st chromosome, which causes Down syndrome,” adds Schultz.

For more from Brownies&downieS keep an eye out for the TV series "Life begins after Coffee", which debuts on 6 April on SABC 2, and features life at this unique and inspiring café.*As voted in the 2018 Sunday Times Top Brands and Sunday Times Generation Next Survey.

Engaged Entrepreneurs in Jozi

Published: 25 October 2018

The Johannesburg leg and last workshop of the ninth annual ENGEN Pitch & Polish programme was held on Saturday, 13 October, and was attended by very engaged and enthusiastic group of entrepreneurs. Since inception, this national entrepreneurial workshop and competition – hosted in partnership with Engen Petroleum Ltd, Nedbank, Raizcorp and Caxton Local Media – has helped over 11 000 entrepreneurs improve the way they pitch their businesses to potential investors. Following the opening talk by Justin Cohen (best-selling author and international speaker) during which he discussed the truth about motivation and the value of delivering a polished pitch, Allon Raiz (founder of Raizcorp) proclaimed that it was inspirational to see so many entrepreneurs.

“My entrepreneurship journey started as a ‘one-man band’ and I, too, had to pitch constantly. The mission of ENGEN Pitch & Polish is to give you the best chance when the opportunity arises. It is your job to convince an investor to spend money on you, your product or service and that they will get a return. We need each and every one of you to grow this country, so learn and perfect your pitch and then go on and employ people and make the change.”

Through the pitch of Thami Biyela, who has a software-development business, the delegates saw the value of being clear and concise when describing the core business. Bringing in an emotive aspect is effective in capturing the attention of a potential investor; however, the numbers must also be sound. Sipho Mampe, who came in third place with his lab equipment manufacturing company, learned that being authentic was powerful and that it instantly made his pitch clearer.

He delivered a detailed breakdown of the funding required and, based on the feedback, now understands that he must understand the profitability of each product line. Coming in second place, Thuso Motau, who manufactures household detergents, learned that it will add credibility to her pitch to include where her products are currently being sold. She was articulate in presenting the problem and how her business solves it.

Going into greater depth about the revenue and profit would have been advantageous. Through the day, Mlungisi Nkomo, who is developing a virtual reality app, was able to pique interest with his tech idea, and learned not to over-complicate his business model at the start-up stage. Research should be intensive and relevant to the local market. A key learning was that he must know the input costs first before putting a price on his product.

The winning pitch came from Mmatsatsi Rampa, who has a paint-manufacturing business. Her pitch was confident and demonstrated how having a great presence illustrates your authority about the business and the industry. You must show potential investors that you have a profitable business when you require funding for expansion plans. Mike Stead from Engen Petroleum Ltd and a seasoned judge for the programme commented, “Today we saw a good variety of contestants in diverse industries.

A key learning is the value in having a solid business case and being able to express it.” Mervyn Pillay from Nedbank added, “This interactive workshop gives great hope for South Africa as job creation will continue to be through small businesses, and the learnings today help support them on their journey.” Insider tip: Be authentic.

People buy from people. Share your story and explain the WIIFM (what’s in it for me). As the 2018 winner of the Johannesburg leg of ENGEN Pitch & Polish, Mmatsatsi Rampa won R6 000 and a week of training at Raizcorp in Johannesburg worth R150 000. She also has the opportunity to progress to the semi-final and become the ultimate 2018 ENGEN Pitch & Polish winner and receive further cash injections and other prizes. Congratulations to everyone for attending, for taking action and for being the light that shines on the local entrepreneurial environment. For more information, visit www.pitchandpolish.com.

In this picture (from left to right): Mlungisi Nkomo, VR app developer from VosloorusThuso Motau, household-detergent manufacturer from Pretoria – second placeMmatsatsi Rampa, paint manufacturer from Johannesburg North – first placeSipho Mampe, lab-equipment manufacturer from Soweto – third placeThami Biyela, software developer from Soweto 

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