easiPol, the market leading insurance administration solution from RubiBlue, has officially recorded six million policies as of August 2018.

The web-based subscription management platform has played a pivotal role in the effective management and control of policies and subscriptions in the South African space and continues to show growth in the current economic climate. “It is an incredible achievement to have reached six million policies with our easiPol platform,” says Chris Ogden, CEO, RubiBlue. “The platform continues to grow in reach and capability and is the only product of its kind that services this market.”

easiPol is designed to support the needs of funeral administrators, insurance underwriters and subscriber-based service administrators. It’s rich feature set minimises risk while maximising efficiency. The secure platform prevents theft and fraud while the customisable framework assures customers of a tailored solution that fits their unique requirements. easiPol’s functionality is crafted to make policy management, control and collection seamless and effective, giving both the industry and its customers peace of mind.

“easiPol is a simple and effective tool that reliably serves the needs of funeral administrators, insurance underwriters and a variety of subscriber-based service administrators,” says Ogden. “It allows for these markets to effectively manage their clients and their business operations with secure administration and payment across multiple platforms within a proven business model using proven market-leading technology.”

To find out more about easiPol and how it can work with your business visit www.rubiblue.com, call27 (0) 861 48 48 99, or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Five million insurance policies are being handled and managed through leading policy management solution EasiPol. Hitting the mark this week, RubiBlue, the business behind the solution has seen the number of providers signing up to use its solution to successfully capture payments and manage policies rocket in recent years as the sector closes in on fraudulent activity. 

African funerals are large-scale, often expensive events that families share with the community. So, more than half of South Africans have some kind of funeral plan, and is one reason why EasiPol has proven popular with consumers and insurers.

“Families want peace of mind that their investment is secure and their funeral is taken care of," remarks RubiBlue MD, Chris Ogden. “EasiPol is a solution that improves customer loyalty and service, and looks after the insurer to prevent fraud and theft, and knowledge that data is safe, secure and policies are managed in-line with industry regulations." 

With over 10 million adults now funeral policy holders in South Africa and cash being king for most, it’s even more vital that payments are electronically recorded to prevent monies going ‘missing’. If a cash payment is made, but if the collector ‘misplaces’ an installment it can mean the client isn’t paid out on their policy when the time comes, even though they have remained up to date with payments. “Death is a terrible time for anyone, even without the burden of paying for a funeral,” adds Ogden.

“For insurance companies to be able to offer better customer service and peace of mind to customers improves their reputation, cash-flow and profitability which makes shareholders happy too!” EasiPol is a solution which can be tailored to suit any business and industry where monies need to be collected. The creators understand that every business is different: processes need to be adhered to and regulations followed to remain compliant with governing bodies. Working with over 750 insurance providers in Southern Africa, EasiPol is the leading policy management software.

Signing on average 20 new contracts per month with insurance providers and funeral homes across southern Africa, RubiBlue is experiencing rapid growth through its EasiPol product alone.  

"The finance sector is closing in on fraudulent activity, and consumers want peace of mind that their investment is secure," remarks RubiBlue MD, Chris Ogden. “EasiPol is a solution for both scenarios, and as a result, our clients are getting improved customer loyalty, and their policy holders are getting better service."  

This growth equates to an additional 100,000 new policies running through its system per month, bringing the total to 4.3 million and R320 million in monthly collections. “This growth is all in addition to the organic growth from our existing clients, an addition 52,000 policies per month are organically secured and processed using EasiPol,” adds Ogden.  

The rapid increase in data collected through the policy management system is also proving valuable in better product structure for clients and places RubiBlue in a position to diversify into the data sector. "Few South African data companies exist, most have merged into larger firms in the UK and US," says Ogden. "Being able to analyse the anonymous data we have current insight into the average age policies are taken out, the male/female ratio, the number of dependents and the average age of death as an example."  

With the diverse cultures throughout Africa and the EasiPol presence across the continent, it is working with potential partners to enhance product offerings, encouraging financial literacy and making it easier for the unbanked to access financial services.