Dunlop’s Grandtrek Uncharted expedition scoops a Loerie

Published: 28 October 2021

Dunlop South Africa’s innovative Grandtrek Uncharted expedition and brand campaign, conceptualised by FCB Durban, has continued its winning streak, clinching a Bronze Award at the prestigious annual Loerie Awards held during the 2021 Loeries Creative Week in Cape Town. 

Grandtrek Uncharted was recognised in the Digital category for best use of Applications, Games & Interactive Tools, and the initiative also had finalists in two other categories. 

Launched in 2020 as a way of showcasing the proverbial road less travelled, the Grandtrek Uncharted expedition encouraged South Africans to get back out on the roads and safely support the country’s tourism landscape after months of lockdown and travel restrictions. It was showcased extensively across Dunlop’s digital channels. 

The expedition was anchored by the mission of “going places Google hasn’t been”. In 2020 it spanned all nine provinces, as modern-day explorers Peter van Kets and Jacques Marais sought out uncharted roads far from the beaten track that could be added to Google Street View for the first time, with the aid of a special 360-degree camera. 

Dunlop has now launched the Grandtrek Uncharted Phase 2 instalment in 2021, with 10 travel lovers and influencers exploring KwaZulu-Natal and the Western Cape with the same purpose. 

Lubin Ozoux, CEO of Sumitomo Rubber South Africa, manufacturer of the Dunlop tyre brand, said, “Winning a Loerie award is the highest accolade for creativity and innovation across our region and we would like to congratulate FCB Durban for the win, as much as it is a feather in our own cap as Dunlop. “Apart from the significant marketing and brand successes, more importantly this expedition had an important socio-economic at its core, namely to help to boost the tourism sector and encourage South Africans to take the road safely once again.” 

Having the confidence to take the road – even when there isn’t one -  is what inspired Grandtrek Uncharted, which showcases what is possible when driving with the most comprehensive range of SUV and 4X4 tyres in South Africa, the Dunlop Grandtrek line of no-nonsense, all-terrain tyres for off-road travel, adventure and exploration. 

Other awards raked in by the initiative this year include three wins at The Bookmarks, and an impressive five wins at the recent Supersonic New Generation Awards. Dunlop has also been recognised for its Are We There Yet? Podcast, which offers captivating locally inspired audio stories sourced from literacy NGO Book Dash and is available on the Dunlop MyTyres app and other podcast platforms. 

The Loeries is the most prestigious creative festival across Africa and the Middle East (AME) and celebrates the crème de le crème of the brand communication industry.  The awards are internationally recognised and are the only awards endorsed by the Association for Communication and Advertising (ACA), the Creative Circle (CC), the Brand Council of South Africa (BCSA), the Commercial Producers Association (CPA), IAB South Africa, the Exhibition and Event Association of Southern Africa (EXSA), the South African Institute of Interior Design Professionals (IID), the South African Institute of Architects (SAIA) and the Public Relations Institute of Southern Africa (PRISA).

Dunlop launches new people carrier tyre

Published: 20 October 2021

With limited access to a formal public transport service, the South African taxi industry has become the driving force getting the workforce to city centres or industrial hubs on time. This sector, along with light delivery truck and van (LDV) drivers from the various trades such as construction, electrical and delivery, plays a key role in keeping the economy moving, needs safe and reliable transport solutions and cannot afford downtime or delays.

Add to that the average South African family of around 3.2 children and learner transporters and you have many multipurpose, people- and small cargo-carrying vehicles taking to the roads daily in the South Africa.

“Drivers of private or public transport vehicles need to consider many factors when selecting the right tyre for their people carrier, light truck or van,” says Lubin Ozoux, CEO of leading tyre manufacturer, Sumitomo Rubber South Africa. “The Dunlop SP VAN01 makes this choice that much easier. A reliable tyre brand that has been around for over 130 years, has a reputation for delivering new and enhanced technology to the market, and always puts safety first, is the obvious choice.”

Dunlop SP VAN01, the company’s newest generation of tyres developed especially for vans, takes the challenging African road conditions into consideration, delivering a safe, reliable, durable, and comfortable ride. Keeping vehicles on the road with excellent mileage in all applications, this tyre offers excellent wear resistance and safety performance, maximising time on the road, and fuel efficiency.

Designed to deliver on wear performance, durability and fuel saving, the Dunlop SP VAN01 exhibits enhanced wear life, handling stability and wet grip performance.

Product features include:

  • High rigidity steel wire layer structure – strengthened to improve the rigidity of the tyre, improving the tyre load bearing performance to meet commercial needs while ensuring safe driving.
  • Wide flat tread surface design – provides maximum road contact and traction in all conditions improving safety and resulting in even tyre wear.
  • Strip pattern design for tyre wall protection – the reinforced sidewall stiffness provides additional kerb damage protection, enhancing durability and driving on rough roads and protecting against damage due to kerb scraping.
  • Best pattern arrangement design – optimised rib distribution maintains consistent contact and directional stability, reduces braking distance, and maximises grip and wear.
  • New structure carbon black formula – enhances wear life, handling stability and wet grip.

“Our in-field testing on three local South African routes showed excellent performance of Dunlop SP Van01 and no signs of cut or chipping damage nor irregular wear patterns despite rough road conditions, making this tyre the ideal choice for drivers of minibus vans, light trucks and people carriers,” said Ozoux.

Click here to fit.

New Production Director to Drive Strategy at Sumitomo Rubber’s Ladysmith Plant

Published: 20 October 2021

Sumitomo Rubber South Africa (SRSA), manufacturer of the Dunlop, Sumitomo and Falken tyre brands for the African continent, has appointed Anca Priscu as Group Director: Production to design and implement strategies for the company’s Ladysmith plant that maximise shareholder value for the group. 

CEO of SRSA, Lubin Ozoux, said, “We are delighted to welcome Anca into the company as we continue to deliver on fair price, fair value, quality and safety for both direct customers and end consumers. Trained as a mechanical engineer and with vast experience in a wide range of positions including CEO, she has a proven track record for transforming companies into high performers.” 

With a Master’s degree in Fine Mechanical Engineering from the Polytechnic University of Bucharest, Priscu began her career as a Mechanical Engineer at the Design Institute for Automation Engineering in Romania. She later immigrated to South Africa and found work in the automotive industry as a New Product Development Engineer.

Her experience includes 15 years with Gabriel South Africa where she worked her way up through the ranks to General Manager, having fulfilled various functional roles. In 2013 she joined Rheinmetall Laingsdale as CEO. She was promoted as COO and became one of three MDs of Rheinmetall Denel Munition in 2017. 

From 2020, Priscu worked as an independent consultant for Norcros SA, assisting with strategic initiatives and execution, before joining SRSA in August 2021. 

Visit the Dunlop ‘Women driving the world forward’ website showcasing those who’ve steered the automotive sector to success, from early inventors of prominent car safety features that continue to save lives every day, to present-day, women-owned South African businesses and the company's own employees.

Going places Google hasn't been

Published: 18 October 2021

South Africa boasts a rugged beauty that often leaves international visitors spellbound – from its expansive landscapes, world-famous game reserves and stunning beaches to its spectacular mountain ranges and thrilling action and adventure spots. More recently, South Africans themselves have been getting out to explore and rediscover more of Mzanzi, and in the process helping to boost a tourism sector that has been battered hard over the last two years. 

But roads further off the beaten track can be a lot trickier, especially dirt or gravel stretches that are often not mapped on Google Street View. This can leave travellers and adventurers unprepared for the road conditions they will encounter. 

Iconic tyre brand Dunlop has risen to this challenge yet again, with a second take on its award-winning Grandtrek Uncharted expedition. The mission: to go once again to places Google hasn’t been. 

Launched in late 2020 as a way of showcasing the proverbial road less travelled, the Grandtrek Uncharted expedition spanned all nine provinces, as modern-day explorers Peter van Kets and Jacques Marais sought out uncharted roads far from the beaten track that could be added to Google Street View using a special 360-degree camera. 

In 2021, Grandtrek Uncharted Phase 2 is zooming in on two of SA’s coastal provinces, KwaZulu-Natal and the Western Cape, taking 10 travellers on shoreline voyages fit for the coast-loving 4x4, off-road or outdoor enthusiast. 

“South Africa is well-known for its 4x4 routes and rugged terrain, but many of these routes have entire sections that aren’t mapped because the terrain is too rough. That’s why we’re once again setting out to map these well-known routes and encouraging consumers once again to get out there and explore,” says Lubin Ozoux, CEO of Sumitomo Rubber South Africa, which manufactures the Dunlop brand in Africa. 

Thanks to Grandtrek Uncharted, travellers and tourists will now be able to find a few well mapped out roads in and around some of the country’s most spectacular gravel passes along the coast - from Bosluiskloof Pass, the Swartberg Pass and Gamkaskloof (a.k.a. Die Hel) in the Western Cape, to the oNgoye Forest, Gwahumbe and Sani Pass in KZN. “These routes might be rough – but they’re definitely not rough enough for Dunlop’s Grandtrek tyres, which enable you to tame any terrain,” says Ozoux. 

Joining Dunlop Grandtrek on the adventure are prolific photographers Mike Eloff (@lifeofmikeza), and Kieran Allen (@kierranallen), travel blogger Shelley Ferreira (@travel_blogged) and digital creators Durbanite Official (@durbanite_official), Kabelo Lelo Dladla (@mamiwiththedreads), Amber Kelly (@firsttimemamma), Tebogo Ramaselele (@tebogo_ramaselele), Marcella (@marchi_x), Boipelo Bokaba (@uncleboipelo) and Jodi Sardinha (@jodisardinha). 

Keen to tag along for the journey? Follow these accounts on social media, or take in the Grandtrek Uncharted 360-degree footage uploaded to the Google Street View platform. To view the footage, as well as the destinations visited, visit www.grandtrek.co.za

Dunlop wins six Supersonic New Generation Awards

Published: 05 October 2021

The world’s most iconic tyre brand, Dunlop Tyres SA, scooped an impressive six awards at the recent Supersonic New Generation Awards, five of which were for its innovative Dunlop Grandtrek Uncharted campaign (https://www.dunloptyres.co.za/grandtrek-uncharted/), conceptualised by FCB Durban. 

The New Gen Social & Digital Media Awards, founded in 2012 is the largest independently celebrated digital awards in South Africa and both recognises and celebrates ingenuity, with a specific focus on results and insight-based success.  Campaigns are evaluated for harnessing new trends in social and digital media, new industry technology and platforms, as well as international trends making their way into South Africa. 

Dunlop’s Grandtrek Uncharted expedition and marketing campaign scooped Gold for Best Use of Technical Innovation, Most Innovative Social and Digital Media by a Small Agency, Most Innovative Use of Social and Digital Media by a Corporate and two Silver awards for Best Integrated Marketing Campaign by an Agency and Best Integrated Marketing Campaign by a Corporate. 

The expedition took the brand to all nine provinces in South Africa, seeking out roads far from the beaten track that could be added to Google Street View using a special 360-degree camera.

Dunlop also received Silver for Best Use of Podcast/Vlog to promote a Product or Brand/Event, for its Are We There Yet? podcast. The podcast offers captivating locally inspired audio stories sourced from literacy NGO Book Dash and is available on the Dunlop MyTyres app and other podcast platforms. 

Both Dunlop initiatives encouraged South Africans to get back out on the roads and safely rediscover hidden travel and tourism gems, promoting the country’s tourism landscape after months of lockdown and travel restrictions. 

Having the confidence to go anywhere is what inspired Grandtrek Uncharted, which showcases what is possible when driving with the most comprehensive range of SUV and 4X4 tyres in South Africa, the Dunlop Grandtrek line of no-nonsense, all-terrain tyres for off-road travel, adventure and exploration. The range now includes the Grandtrek AT3G, AT25, AT5 and AT3G White Lettering tyres. 

“We believe the journey should be just as exciting as the destination. In the old days, adventurers would map out new places they discovered. We wanted to capture some of this spirit and show customers that our Grandtrek range allows them to go places that even Google hasn’t yet been,” says Lubin Ozoux, CEO of Sumitomo Rubber South Africa (Pty) Ltd, manufacturers of the Dunlop tyre brand. 

“We are thrilled that this unique expedition and marketing campaign, something no other tyre manufacturer has ever done before, has been recognised again. The prestigious New Gen Awards is an accolade that inspires our team because it reflects that Dunlop’s innovation isn’t only limited to the production floor, but applies to all facets of this tyre brand,” adds Ozoux.

With Dunlop’s Grandtrek range, you can take the road…even when there isn’t one. Dunlop encourages consumers to take the road and to embrace their personal journey with confidence. This speaks to the company’s vision of creating journeys to better people’s lives. 

With consistent research, development and innovation, the tyre manufacturer continues to deliver quality tyre products to the market, enabling consumers to do just that, to take on any journey they choose - whether its on- or off-road - safely and with complete ease. 

Commenting about the New Gen Awards, founder Stephen Paxton, said submissions have improved and increased year-on-year, with South African corporates, agencies and students producing some truly remarkable work. “This year’s entries have shown me, that even through these difficult times South African creatives and marketers, move forward, get stuck in and nail briefs. 

“Teams have become more technically minded, smarter strategies can be seen across multiple platforms, resulting in clever content, greater reach and engagement, and the results achieved across a number of campaigns was phenomenal. A big congratulations to all of the winners and finalists, you have outdone yourselves!” he added. 

Dunlop livestream reading boosts literacy drive

Published: 04 October 2021

As International Literacy Day, 8 September, and South Africa’s National Book Week from 6 to 12 September concluded, Dunlop, the iconic tyre brand had much to celebrate. Dunlop shared the joy of reading with South African families in partnership with NGO, Book Dash through its Literacy Day Bedtime Story livestream event hosted on its YouTube channel, raising R56000 in donations for Book Dash. 

Lubin Ozoux, CEO of Sumitomo Rubber South Africa, which manufactures the Dunlop, Falken and Sumitomo tyre brands, said, “We are always looking to give back and have focused our efforts to drive literacy and education. This was our way of bringing South African families together safely to share in the joy of reading on Literacy Day, while calling upon our wider Dunlop family to raise money to kick start a child’s literacy journey. Book Dash is as passionate as we are on the issue of illiteracy in South Africa and were the ideal partner to make this possible.” 

He added, “I want to thank everyone who joined our Bedtime Stories livestream and partnered with us to raise R56000 to get books into the hands of children who need them the most. Together, we have helped to kickstart a child’s life journey one book at a time.” 

Special guests passionate about reading at the livestream event included South African musician, Majozi, who read the story of Lory Dory, written by Brendon O’Neill, while Dr Nokubonga Khoza, read a Book Dash Zulu bedtime story, Little Ant’s Big Plan, written by Candice Dingwall.  Dunlop employees Itumeleng Majofi and Eugene Oosthuizen completed the line-up with Tortoise finds his home, in Sesotho, written by Maya Fowler and Lesedi’s Sandbox, an Afrikaans book written by Mathapelo Mabaso. 

Majozi encouraged the community to donate after reading Lory Dory, sharing the importance of reading in his life. “Some of my fondest memories growing up, involved reading. Whether it was discovering new words or new worlds, reading was and still is, an integral part of my creative foundation starting from a very young age. Reading is so important for the minds of our children,” he said. 

Earlier this year, Dunlop sponsored 700 Book Dash books to be distributed to needy children and the Literacy Day Bedtime Story livestream event called upon its employees and extensive dealer network to support its mission to kickstart the literacy journeys of South African children.

Viewers were asked to pay it forward by making an easy Zapper or EFT donation of R30 to Book Dash, which Dunlop matched, which resulted in the R56000 donation. 

Committed to advance inclusive literacy for all South African children

International Literacy Day highlights the importance of literacy as a matter of dignity and human rights, with the goal to create a more literate society and is in keeping with the tyre brand’s ethos of giving back.  Research shows that children who love reading typically excel at school and go on to become constructive members of society. However, as it stands, eight out of every 10 South African children cannot read properly. This is largely due to not having access to quality, culturally relevant reading material in their home languages.  The inability to read makes a lifelong impact, hitting the brakes on how far these children can go in life. 

With education as a key pillar of Sumitomo Rubber SA’s corporate social investment strategy, the company supports two Ladysmith schools with learning materials, mentorship and careers days, and recently partnered with Book Dash to create the Dunlop “Are we there yet?” podcast which offers captivating locally inspired audio stories and is available on the Dunlop MyTyres app and other podcast platforms.

Dunlop Sure gives drivers the confidence to take the road

Published: 02 September 2021

The halfway mark for 2021 is now behind us and winter is slowly making way for spring. The days are slowly getting longer, snowy caps are melting and filling the riverbeds to bursting, spring flowers are breaking free, and the summer rains will soon hit the coast. 

If long game drives, or that idyllic social-distanced trip to the coast still remain unchecked on your adventure list, now is the time to take the road and enjoy the last of the season’s greats without worrying about coming into close contact with too many people. Or how your tyres will cope with the terrain ahead.

As you take to the highway, the dirt track, or the off-road climbs, there is nothing quite like the peace of mind that comes from complete trust in the capabilities of your vehicle and your tyres, knowing you are covered by Dunlop Sure. 

“We are the first tyre manufacturer in South Africa to offer such comprehensive tyre cover, proof of our confidence in our outstanding Grandtrek tyre range,” says Lubin Ozoux, CEO of Sumitomo Rubber South Africa, manufacturer of the iconic Dunlop tyre range. “Dunlop Sure gives SUV and 4x4 owners complete peace of mind to just get out there and explore.” 

With a dedicated Insurance Call Centre Dunlop Sure provides the following cover: 

Product Life Warranty – 8 years: Manufacturer’s warranty against defects in material and/or workmanship for a duration of 8 years from the manufacture date. Ride discomfort claims will be accepted for adjustment during the first 10% of the original tread depth, with these tyres replaced free of charge.

Mileage Warranty – up to 100 000km: Tyre Warranty is transferable for the life of the tyre and tyres carry a manufacturer’s warranty in the case of premature treadwear, guaranteeing a certain number of kilometres of tyre use before they wear out. The mileage warranty on Grandtrek AT3G is 60 000km; for Grandtrek AT25 – 70 000km and on Grandtrek AT5 – 100 000km. To qualify customers must purchase 4 tyres from a registered tyre dealer, have their wheel alignment done and register the warranty online within 7 days of purchase, either on the Dunlop MyTyres app within 7 days of purchase or by asking the Tyre Fitment centre where they made their purchase and had the wheel alignment done to do so for them. Tyres need to be rotated and aligned at least every 8000km and recorded on the MyTyres mobile app.

12 month All Road Hazard Guarantee: Free for 12 months on Dunlop Tyres 16-inch and above, all SUV and all Light Truck Radials (except 195/14C), the tyre insurance product applies to any number of tyres purchased – not necessary to purchase four tyres for this product. The free All Road Hazard is only available from Dunlop Zone, Dunlop Express, Dunlop Commercial and Dunlop Container stores. 

Get total peace of mind to take the road with confidence. Visit www.dunlop.co.za

Dunlop to share the gift of reading this Literacy Day

Published: 02 September 2021

This International Literacy Day, celebrated globally on 8 September, iconic tyre brand Dunlop will be sharing the joy of reading with South African families in partnership with NGO, Book Dash. International Literacy Day coincides with South Africa’s National Book Week celebrated from 6 to 12 September, and highlights the importance of literacy as a matter of dignity and human rights, with the goal to create a more literate society. 

South Africa is not considered a reading nation. The vast majority of the country’s school children still have inadequate literacy resources at home and in their communities. While there have been improvements in recent years, the country continues to underperform relative to the literacy levels of most other middle-income countries. Families, and not only schools, are considered important in shaping the literacy journey of the nation’s children. 

This is why, on the evening of Wednesday, 8 September at 19h00, South African families are invited to tune in to Dunlop’s livestream reading of four South African bedtime stories read in four of the country’s official languages. What’s more, viewers can also pay it forward by making an easy Zapper or EFT donation of R30 to Book Dash, which Dunlop will match, to get books into the hands of kids who need it most. 

Dunlop’s livestream event will be hosted on its YouTube channel and will see special guests and Dunlop employees reading stories by South African authors in English, Afrikaans, isiZulu and Setswana. 

Lubin Ozoux, CEO of Sumitomo Rubber South Africa, which manufactures the Dunlop, Falken and Sumitomo tyre brands, said, “This is our way of bringing South African families together safely to share in the joy of reading. As a local nonprofit that is passionate about tackling the challenge of low literacy levels in South Africa, Book Dash is an ideal partner to help us in this pursuit.” 

Earlier this year, Dunlop sponsored 700 Book Dash books to be distributed to needy children and is now calling upon its employees and extensive dealer network to support its mission to kickstart the literacy journeys of South African children. 

Igniting a love of reading 

Lending his uplifting perspective to the Dunlop livestream event for International Literacy Day will be proudly South African musician, Majozi, who will read the story of Lory Dory, written by Brendon O’Neill. “Some of my fondest memories growing up, involved reading. Whether it was discovering new words or new worlds, reading was and still is, an integral part of my creative foundation starting from a very young age. Reading is so important for the minds of our children,” he said. 

Also joining in will be Dr Nokubonga Khoza of Durban, reading a Zulu Book Dash bedtime story, Little Ant’s Big Plan, written by Candice Dingwall.  Completing the line-up are Dunlop employees Itumeleng Majofi and Eugene Oosthuizen who will read Tortoise finds his home, in Sesotho, written by Maya Fowler and Lesedi’s Sandbox, in Afrikaans, written by Mathapelo Mabaso. 

Research shows that children who love reading typically excel at school and go on to become constructive members of society. However, as it stands, eight out of every 10 South African children cannot read properly. This is largely due to not having access to quality, culturally relevant reading material in their home languages.  The inability to read makes a lifelong impact, hitting the brakes on how far these children can go in life. 

With education as a key pillar of Sumitomo Rubber SA’s corporate social investment strategy, the company supports two Ladysmith schools with learning materials, mentorship and careers days, and recently partnered with Book Dash to create the Dunlop “Are we there yet?” podcast which offers captivating locally inspired audio stories and is available on the Dunlop MyTyres app and other podcast platforms. 

Each year Book Dash gathers creative professionals who volunteer their time, skill and passion over a 12-hour day to speedily create culturally relevant books, in South African languages and distribute them to underprivileged children. Volunteers include professional writers, illustrators, designers, photographers, technical and art directors, and storytellers. Since 2014, Book Dash has created more than 100 books and distributed more than a million copies to children, with the goal of putting 100 books into the hands of every child under the age of five.

Dunlop celebrates women driving the world forward

Published: 10 August 2021

In honour of Women’s Month in August, we’re highlighting the significant contributions of women as the driving force behind creating safer experiences on the road. Those who believe they can change things for the better and do just that. 

To celebrate these phenomenal women, Dunlop has created a ‘Women driving the world forward’ website showcasing those who’ve steered the automotive sector to success, from early inventors of prominent car safety features that continue to save lives every day, to present-day, women-owned South African businesses and the company's own employees driving society forward. 

Lubin Ozoux, CEO of Dunlop tyre manufacturer, Sumitomo Rubber South Africa (SRSA), said, “We as a brand are delighted to celebrate the strength and resilience of women, not just this month but always. Women have made outstanding contributions to our sector that are often unheard of. From the woman who helped us take to the road safely, to the modern-day pioneers driving change in our own company, this Women’s Month is a great opportunity to celebrate their continued impact.” 

The Dunlop ‘Women driving the world forward’ campaign highlights how women were behind a number of important safety features, from brake pads invented in 1888 by Bertha Benz, wife of the founder of Mercedes Benz, to windscreen wipers invented by Mary Anderson in 1903. The first mechanical indicator and brake signal were invented in 1914 by silent-film star, Florence Lawrence, while closer to Dunlop’s own world, Stephanie Kwolek, a chemist, invented the lightweight Kevlar® polymer fibre in 1965 that is stronger than steel and used to make resilient, puncture-resistant tyres. 

The tyre manufacturer is also showcasing women-owned Dunlop dealerships and the women breaking new ground and achieving success in their fields of expertise within Dunlop’s own business, from factory engineering, to HR, Marketing, Finance and more. 

Dunlop believes in making a valuable contribution in rebuilding South Africa and it starts with supporting small businesses, as they play an integral role in our economic success. The Dunlop ‘Women driving the world forward’ campaign was, therefore, conceptualised with this in mind. Through this campaign, four small, women-owned businesses who represent safe travel and female empowerment, will be supported and given the platform to grow, with Dunlop encouraging its own employees and community to further support these start-ups by using their services, donating or purchasing their merchandise. 

They include Nakita Naee'lah Dellwaria and Chloe Homer, who in 2020 launched Safe Space, a female-run start-up that maps Gender Based Violence hotspots and enables the public to report any GBV incidents. These reports are fed onto a live map where they can be accessed by the public, empowering them with knowledge on the safety of an area. 

Dunlop is also supporting Palesa Mashinini, who in 2019, started Secanity and began selling its Woke keychain alarm. When activated, this alarm produces a 140-decibel alert which radiates up to 200 meters, allowing women to draw attention to themselves in emergency situations.  

Also receiving support from Dunlop is ParkUpp, started in 2016 as a digital platform that enables drivers to find and rent safe parking spaces while empowering the owners of these parking bays to earn an extra income by renting them out.  

In the spirit of Women’s Month, Dunlop has donated R10 000 to each of these three businesses to show its support. 

Rounding up the list is Ladies Own Transport Services (LOTS), a taxi service started in the Cape Flats by Joanie Fredericks, where taxi drivers are all female, trained in self-defence and fetch passengers from safe locations.  Joanie is also behind an all-female driving school to protect women against unwanted advances by their instructors, ensuring they go on to become independent members of society. This Women’s Month, Dunlop has donated tyres for three of LOTS’s company vehicles so that they can continue empowering women. 

You can visit the Dunlop Women website and celebrate the women driving the world forward.

Is that tyre bargain a deal or a steal after SA’s looting?

Published: 20 July 2021

Bargain hunters beware: If a deal looks too good to be true, that ad on social media or online classifieds sites could actually be showing off goods stolen during the looting frenzy that took place in KwaZulu-Natal and Gauteng this month.

Sumitomo Rubber South Africa (SRSA), manufacturer of the Dunlop tyre brand, said its Durban Westville warehouse was invaded unlawfully and vandalised on Sunday, 11 July 2021 – and the company is aware that much of the stolen passenger and motorcycle tyre stock is now being sold online. In videos circulating on social media, groups of unidentified individuals were seen making off with tyres in the warehouse.

Lubin Ozoux, CEO of SRSA, said, “The loss in stock and assets is estimated to be approximately R90m with 70 000 tyres stolen from our own warehouse from an estimated total of 140 000 tyres known to have been looted from across the tyre manufacturing chain. However, there will be a substantial impact not only for the Dunlop business but for the entire value chain, including employees, the community and the supply chain.”

“We strongly condemn these illegal actions. Looted commodities are being offered at prices much lower than the normal pricing on numerous social media posts. This is a clear indication that these items have been looted. We do not support, under any circumstance, the purchase of goods from anyone other than reputable manufacturers and suppliers,” he added.

Those who know or suspect the possession of looted tyres can report this anonymously to the Looted Tyres Hotline on (011) 418 3056 or This email address is being protected from spambots. You need JavaScript enabled to view it..

Nduduzo Chala, Managing Executive of the South African Tyre Manufacturers Conference (SATMC) said the organisation stands in support of its members Sumitomo Rubber South Africa, Bridgestone SA, Continental Tyres South Africa and Goodyear South Africa.

“As the tyre sector value chain, let us stand together and fight the criminality witnessed. The tyres looted are already being sold on the streets and on social media platforms. We urge customers not to support this and for tyre fitment centres not to fit loose tyres without valid proof of purchase. Together we can stop the cycle of criminality,” he said.

The National Joint Operational and Intelligence Structure (NatJOINTS) co-chaired by the South African National Defence Force (SANDF), South African Police Service (SAPS) and the State Security Agency (SSA) has also issued a warning to those who were not part of the looting spree but are buying stolen property from the looters that they too, will be arrested for being in possession of stolen property.

Socio-economic losses

Businesses across the board have been brought to their knees by the widespread theft, vandalism and arson – from informal traders to large retail chains. The economic impact of the anarchy and destruction will be massive, in a country which was already grappling with low economic growth and alarmingly high unemployment levels.

Many will lose their livelihoods as businesses, big and small, are unable to continue operations. Supply chains have already been affected and many are struggling to access basics such as food, household essentials and medication.

“Thieves prey on people looking for the best price. At a time that there is such a large volume of illegally obtained goods now circulating in the market, people will need to have their wits about them to ensure they do not indirectly support this thievery,” said Ozoux.

He offered the following tips:

  • Report known or suspected possession of looted tyres to the Looted Tyres Hotline.
  • Tyre fitment centres should not fit loose tyres without valid proof of purchase.
  • Approach purchases from unknown retailers and individuals with caution. Purchase only from reputable manufacturers and suppliers.
  • If someone is listing items in bulk, that should be a red flag.
  • If the item is marked at a drastically reduced price, that is another red flag.
  • If the seller is unable to provide proof of purchase on a brand-new item, it could mean it has been illegally obtained.

“Purchasing items known to have been stolen in large quantities during the looting only does further damage to our country’s economy. It is almost the equivalent of stealing these goods yourself,” he added.

Purchasing through informal channels can encourage more criminal acts and further looting.

“As a brand we lead by example, and now is the time to live by our values. We are appealing to the public to refrain from purchasing any suspicious items for sale on social media.  We ask that you discourage friends and family from purchasing the same,” said Ozoux.