6 May 2017 was international Free Comic Book Day where, all over the world comic books are handed out to visitors of local events. Sandton comic book store, Central City Comics decided to use this day to help visitors embrace their inner superheroes and raise funds for the Sandton SPCA.

Global Access heard the call and joined in to help spread information and knowledge around the SPCA on the day using their interactive technology, Sensanetik. Global Access helped set up the stand for the Sandton SPCA with grass, bowls for the pets on the day to have access to water, tables and chairs as well as a custom SPCA Sensanetik display. This experiential digital signage solution allowed people the chance to pick up and hold a toy version of the animals the SPCA helps. With the content on the screen changing every time the cat or dog was lifted, visitors throughout the day learned more about how they could help the SPCA.   

“Technology can connect us if used correctly. It was a privilege to use our experience, skills and solutions to create a digital display solution for the SPCA that was memorable, interactive and above all built a connection between visitors and the SPCA.“ Says Ivano Stipcevich, Head of Digital Signage Networks at Global Access.

The SPCA is run purely off donations and receives no money from the Government and it is days’ like this and companies like those involved at the CC Heroes day that make all the difference. The Sandton SPCA from the combined efforts of the comic book store, Global Access and all the visitors and exhibitors on the day managed to gather donations of food, money and blankets to the value of R 10 000.“There is a superhero in all of us, we just need the courage to put on the cape.” – SupermanGlobal Access is an innovative digital media and content solutions provider.

Johannesburg, Gauteng, 25 April 2017 – A brief touch of 30 seconds is enough for people to begin to create attachment and that’s exactly how Global Access intends to help the Sandton/Marlboro SPCA. Global Access is inviting you to join them on the 6th of May 2017 at the Central City Comics Be A Hero Day at the Sandton Commercial Village where they will be setting up their touchable tech, ‘Sensanetik’. Here you will find out how you can be a hero!  

This experiential digital signage solution will allow people to pick up and touch a toy version of the animals the SPCA helps. By lifting up the cat or dog, visitors will learn more about how they can help the SPCA.  But why not just use a pamphlet, or a normal digital screen? What makes Sensanetik so special?It is through the engagement with the tech and information shared, that the SPCA can build a connection with the visitors. A connection, that will drive them to want to help the SPCA achieve its’ mission to ‘prevent cruelty to animals and positively contribute to animal welfare through serving and educating our communities.’         

“A lot of people see technology as disruptive and say it’s moving us away from each other. We wanted to show that it can be used to raise awareness and actually be a part of building a caring community. By creating a display that excites people to learn about the SPCA and hopefully contribute to the protection of their animals, we aren’t disrupting them. We’re using a format they are already used to, technology and screens, to enrich their lives and to improve the lives of those who can’t speak for themselves, the animals.” Says Ivano Stipcevich, Head of Digital Signage Networks at Global Access.   

By engaging with the Sensanetik, visitors can see the opportunities to become heroes and help the SPCA either through adoption or various other ways from dog walking to donations.

“The Sandton/Marlboro SPCA will also be there on the day where we know our display will help draw interest to them, but also it will be remembered long after the day. It’s an honour to be able to use our innovations to help.” Says Brad Willson Managing Director at Global Access. The day promises to be fun, family friendly, filled with comics, food, pets and above all heroes of all kinds who will be there supporting the SPCA. Global Access, Sandton/Marlboro SPCA and Sensanetik will be there, will you don your cape and join them? 

Global Access is an innovative digital media and content solutions provider.

For more information on the event:

FB Event Link: https://www.facebook.com/events/1134558056654431/

Quicket Event Link: http://qkt.io/D4dHIk

When Mercedes-Benz South Africa launched a major refurbishment project to upgrade its AMG Driving Academy at Zwartkops Raceway, it wanted to be able to showcase the Mercedes-AMG vehicles in a digital format. This required the assistance of digital specialists, which led to the company bringing Samsung Electronics South Africa on board, to deliver a comprehensive Digital Signage solution.

According to Mike van Lier, Director of Enterprise Business Division at Samsung Electronics South Africa, the goal of Mercedes-Benz was to provide the AMG Driving Academy attendees with a premium experience that went beyond simply driving on the track in their high performance AMG vehicles.

“Samsung undertook the initial, detailed scope for the project in September of 2014. It included a complete understanding of their requirements and was followed by a close working relationship with the architects. Samsung was also required to start 3D designs and renderings and provide support to other contractors involved in the overall project. In this way, we ensured that every detail was taken into consideration,” van Lier says.   Samsung supplied the AMG Driving Academy with a Samsung Digital Signage solution that comprised of a 4x4 Video Wall display, as well as a combination of 55” and 65” stand-alone displays that are positioned throughout the Academy.

“Any project of this magnitude will face its share of obstacles, but these were overcome through close collaboration between Samsung, Mercedes-Benz and various other contractors involved. This cooperation ultimately resulted in the technical and aesthetic aspects being effectively translated, ensuring that the outcome surpassed the vision for the Academy,” notes van Lier.   “Samsung provided us with great service during this upgrade, assisting from the outset of the project with valuable advice, recommendations and is still, in fact, supporting us,” says Marcel Luis Mustelier Perez, Marketing & CRM Manager at Mercedes-Benz South Africa. “The upgrade has been extremely successful as we are now able to provide a facility that matches the expectation of the brand, as well as the quality of our product. The AMG Driving Academy has hosted various events since the upgrade and the Samsung equipment plays an important role in providing a venue of exceptional standards,” Perez adds.

The relationship between the two organisations has since expanded. Mercedes-Benz South Africa and Samsung have already engaged on further defining the vehicle manufacturer’s Digital Dealership strategy. Successful implementations have been completed at the Mercedes-Benz Brandcentre Bedfordview as well as at the Mercedes-Benz Century Brandcentre City in Cape Town.

“With our assistance and solutions Mercedes-Benz has achieved the exact goal and vision it was aiming for with the AMG Driving Academy refurbishment. Furthermore, Samsung has become the company’s trusted advisor in respect of its Digital Dealership journey,” concludes van Lier.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit Samsung Newsroom at http://news.samsung.com.

For further information, please contact:

Theo Boshoff
Phathutshedzo Nepfumbada Epic MSLGroup
Samsung Electronics South Africa

011 784 4790 | 011 549 1646 | 083 329 2150 | 071 671 2052
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Outdoor digital displays, often referred to as DOOH (Digital Out-of-Home) signage, like interactive billboards and street guides have transformed cities by completely changing the way we interact with the world around us.

“Digital signage is fast involving, incorporating technologies like Big Data and Internet of Things (IoT), to offer so much more than generic information. As the race to create the ‘next big thing’ in signage accelerates, Samsung believes that innovative solutions have the power to transform large format displays into the future of global communications,” says Mike van Lier, Director of Enterprise Business Division at Samsung Electronics South Africa.

With the incorporation of the IoT and Big Data, the use of electronic display platforms delivers a more personalised shopping experience. This is exemplified in new signs that utilise consumers’ shopping histories to recommend specific products, or allow customers to see virtual models that share their height, weight and even hair colour posing in a selected outfit. Restaurants, too, are enhancing the dining experience through interactive digital menus that let diners easily customise their orders.

At concerts and sporting events, digital signage provides a full view for all so that not a minute of the action is missed. The addition of augmented reality (AR) technology contributes to the way the audience learn about the performers or players like never before, taking entertainment to an entirely new level.

Transportation is yet another sector that stands to greatly benefit from the technology to provide up-to-the-minute information that refines the customer experience at train stations, bus terminals and airports. Once en route, passengers are kept informed and entertained by on-board displays.   Ranking number one in annual global digital signage unit sales since 2009 and having recently extended its global market share to 28.1% in 2015, Samsung has established itself as a leader in this ever-growing market.

Samsung continues to maintain its position through its state-of-the-art technologies that suit a wide range of business needs, including LCD-based transparent displays, the world’s largest e-LED signage, ultra-narrow, slim-bezel video walls (including the UH55F-E model), UHD signage and DOOH-equipped trucks.

“Once-complex communications are now relayed through simple images, making retail presentations, outdoor displays and road signs that allow for unlimited possibilities. Additionally, this communications technology has evolved to accommodate a wide variety of content, providing new avenues to deliver engaging and aesthetically appealing messages while replacing analogue signage altogether,” says van Lier.   For more information, please go to http://www.samsung.com/za/business/solutions-services/smart-signage-solutions

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit Samsung Newsroom at http://news.samsung.com.

For further information, please contact:

Theo Boshoff
Phathutshedzo Nepfumbada Epic MSL Group

Samsung Electronics South Africa
011 784 4790 | 011 549 7969 | 083 329 2150 | 078 213 4975
This email address is being protected from spambots. You need JavaScript enabled to view it. | This email address is being protected from spambots. You need JavaScript enabled to view it.