If you love creative work that highlights a powerful, socially uplifting message, look at the Loeries Shared Value category, sponsored in 2019 by Vodacom. It’s a showcase of brilliant campaigns that are socially useful and commercially successful. Shared value takes corporate social responsibility much further.

“Rather than being charitable,” explains Harvard Business School Professor Michael Porter, and Harvard Kennedy School of Government Senior Fellow, Mark Kramer, “corporate shared value is a management strategy in which companies find business opportunities in social problems.” Vodacom’s Managing Executive: Brand & Comms Abey Mokgwatsane says the Loeries Shared Value category is in line with Vodacom’s values and a natural sponsorship fit.

“Our commitment is to bring a meaningful, sustainable economic transformation of South Africa and beyond,” he explains. “We laud all companies that are creating jobs, stimulating the economy and being innovative about the way they make money, while still tackling the social issues of our times.” Safaricom's “DigiFarm”, the Kenyan mobile solution for smallholder farmers – which took gold in the Loeries Shared Value category last year – is a good example of adding value to the community while helping to build the brand experience.

The app enables farmers to expand and improve their business activities by providing education, access to loans, easier purchases and eliminating the middleman when they sell their crops. It simply helps farmers to do better business while empowering their lives and their community. Perhaps a question to be posed is, if business can be socially uplifting, does that mean it should be?

Pepe Marais, CEO of Joe Public United, and #1 ranked Chief Creative Officer in the Loeries Official Rankings, offers this hypothesis: “Aspiring to be bigger than yourself isn’t just a nice ideal, it’s the driving force of successful businesses.” Marais says: “Any entrepreneur will tell you that there is something far greater that drives her or his business. Without that drive, most would not have made it past the first year – it is simply too tough. The challenge is that this drive is so deeply unconscious that the conscious answer often may be money.” But, in reality, Marais insists we need something greater to motivate us.

“That drive is at the heart of the greater purpose of the business.” Ultimately, doing business with a purpose helps you do better business. Considering that Joe Public United is rated the number one agency in the Loeries Official Rankings, Marais certainly knows a thing or two about operating a company on the philosophy of shared value. “We believe that the growth of our people is linked to the growth of our creative product, which impacts the growth of our clients, and which ultimately contributes to the growth of the country,” he says.

Mokgwatsane agrees: “Vodacom is in the business of connecting people for a better future. Technology gives us tremendous power, but ultimately, it’s what we do with it that counts. We remain committed to responding to the needs of millions of people that can benefit from the capacity of technology to democratise access to the life changing services of a connected future.

By sponsoring the Loeries Shared Value category, we support companies and creatives who are using the power of shared value to inspire.” P2/.... The Loeries extended deadline for entries is June 7, 2019. Details at loeries.com Major Partners:     DStv Media Sales, Gearhouse        Category Partners:    AB InBev, Barron, Brand South Africa, Facebook, Gagasi FM, Google, JCDecaux, Nando’s, Tsogo Sun, Vodacom, Woolworths 

Additional Partners and Official Suppliers:    AAA School of Advertising, Antalis South Africa, Aon South Africa, Backsberg, BEE Online, First     Source, Fresh RSVP Guest Logistics, Funk Productions, Gallo Images, Grid Worldwide, Hetzner,     Mama Creative, Newsclip, Paygate, Rocketseed, Shared Value Initiative, Shift Social Development,  Vega School, VQI Communications Nigeria

Endorsed by:    Association of Communication and Design, Brand Council South Africa, Commercial Producers     Association, Creative Circle, EXCA, IAB, South African Institute of Architects, IID        Official Media Partners    Bizcommunity.com, Book of Swag, Brand Communicator Nigeria, Business Insider by Pulse, Campaign Middle East, Film & Event Media, Modern Marketing,The Redzone.        Twitter: @loeries    Instagram: Loerieawards    Facebook: The Loeries

Distributed on behalf of the  Loeries  by:    Riana Greenblo Communications Date: May 27, 2019   For more information,interview requests or high-res images, please contact:    Riana Greenblo on 011 3256006; 0825675159 or This email address is being protected from spambots. You need JavaScript enabled to view it. Gina McLoughlin on 0113256006 or This email address is being protected from spambots. You need JavaScript enabled to view it. (mornings only) IMAGES INCLUDED:    Abey Mokgwatsane Digi Farm 2018 Gold Shared Value Joe Public agency of the year 2018 Joe Public Craft Gold CAPTIONS Caption 1: Abey Mokgwatsane, Vodacom’s Managing Executive: Brand & Comms Caption 2: Digi Farm took Gold for the 2018 Shared Value category Caption 3: Joe Public won agency of the year at the Loeries 2018. Caption 4: Joe Public won Campaign Craft Golf in 2018 for their A Little Hungry - Mine, Temple, Bank for Chicken Licken

• Every commercial sector will change more in the next three years than in the past thirty. Digital disruption is undermining the viability of the business models of established companies at an accelerating pace, leading to worldwide closure of brands, companies, and even entire industries.
• With the help of the Own the Future workshop, South African leadership teams are now identifying disruptive opportunities for their business models and brands, and crafting strategies to thrive in the expanding chaos.

Cape Town – South African companies are urgently rethinking how they do business in the digital era.  Digital marketing has produced a growing wave of startup companies who are challenging the overhead-heavy dominance of major established businesses. But, more radical than this, some of these startups are actually disrupting the established way in which whole industries do business. The best known are Uber, Airbnb and Netflix. These have fundamentally changed the very nature of global transportation, hotel accommodation and television as well as a range of related industries.

According to digital transformation expert Godfrey Parkin “Today, every industry has its radical innovators. Their impact is fundamental and unforgiving. To survive disruption and remain relevant, companies often have to rethink their business model and restructure their organisation – not once, but continuously. Company culture usually gets in the way, so getting all your team members and on the same page is absolutely vital to success.”

The CEO of Britefire has launched an initiative to help South African boards and management teams understand disruption, and learn how to actively exploit it. Named “Own the Future”, the one-day workshop demystifies digital, and clarifies scenarios for the immediate future of business. It provides methodologies for identifying disruptive opportunities in your business model, and for creating strategies to exploit them.

Built on work Britefire has done over recent years in a number of South African companies, Own the Future is a high-impact actionable experience which engages top team members across all the disciplines in a company. 

Parkin believes that many South African companies are currently at a point known as the edge of chaos, where the pace of innovation in the competitive environment accelerates upwards just as the company's ability to change plateaus. He says "To survive in this world, you have to be supremely agile. To thrive, you have to be the one creating the chaos.” 

The opportunities for success are tremendous, but without an explicit management commitment to continuous change, businesses are endangered. Own the Future provides business leadership teams with the frameworks, tools and inspiration to identify opportunities, and to manage change with confidence.

Britefire is a future-focused business strategy and digital marketing company based in Cape Town and operating worldwide.

For more information visit britefire.com or phone 021 794 7838.

Contact details
Godfrey Parkin, CEO, and workshop facilitator: 021 794 7838   This email address is being protected from spambots. You need JavaScript enabled to view it. 

“Embracing change in an era of ‘business unusual’” #ITLA18

The 9th Annual IT Leaders Africa Summit was recently hosted at the brand new, green star-rated CTICC East Wing in Cape Town on 9 & 10 May 2018. Over the past decade of existence, the event has quickly established itself as the premier gathering of CIO’s and business IT professionals on the continent. Attendees from across Africa congregated in Africa’s tech hub to share best practices, and discuss the strategic roadmap to managing the evolving challenges, opportunities and risks associated with the IT departments’ ever-increasing scope of technology implementation and its related oversight.

Brett St Clair, CEO of Siatik and renown international speaker – delivered a powerful warning to the audience; “disruption is happening incredibly quickly; especially in the IT space – there are so many technologies that are hitting IT, wave after wave – and each technology generates another wave of technology, which can be very scary as the rest of the world feels like it is doubling efficiency and leap-frogging ahead whilst we continue to lag behind in Africa – constantly having to catch up.”

A common thread shared by the audience and speakers alike was that digital transformation is turning the industry on its head, and the CIO of the future needs to be well ahead of the curve to be able to deal and effectively counter the effects of prospective disruption to organisations. Transformation was also discussed on a higher level and resulted in a robust and thought-provoking debate regarding the duty of leading IT professionals to not only upskill existing staff as opposed to looking outside for talent; attendees also challenged the IT industry as a whole to work towards the development, mentoring and nurturing of millennials and more importantly women in the IT field.

Nithen Naidoo, Managing Director of Snode, who participated in the newly introduced sponsor hot seat panel discussion, encouraged the IT industry to invest in the development of future IT practitioners as this will set organisations on a sustainable path to success, “Millennials are looking for purpose – they want what they do to mean something; they want to add to something greater than themselves - and if you give them that, your organisation will be able to attract the right kind of talent…desire and [corporate] cultural fit is really important”.

This was a sentiment shared by Jamie Whittaker, Deputy CIO at Discovery, who encouraged organisations that want to succeed where others have failed, to take an ‘out-of-the-box’ approach, “In order for organisations to be successful, they need to understand that they should embrace change – It’s not business as usual but rather business as unusual”. Whittaker further elaborated that “IT is not about technology; it’s not about apps, databases or mainframes, nor the cloud – what it’s about, is People – they are the most valuable resource – they should be mentored and nourished, when you find these individuals; they should be treated correctly from the very first interaction with your organisation. Make sure that we invest in developing our people, so that they can leave at any stage, but treat them well so that they choose to stay.” The overarching message was that, change may be scary, but it should be embraced and seen as an opportunity as opposed to a threat.

The array of IT experts present at the event discussed other critical themes which are affecting the IT profession, including improving organisational cyber resilience in a world of evolving and increasingly sophisticated cyber attacks through continuous collaboration between big companies and SME’s in order to create a sense of community around the issue of cyber security. Naidoo cautioned organisations to stop viewing cyber security protection as a grudge purchase “cyber security wins battles in boardrooms, it’s a competitive advantage”.

Harnessing the true potential of data was also on the top of everyone’s minds with Collin Mamdoo, Principal IoT Specialist at Vodacom calling for “data democratisation”, with many others echoing this sentiment and encouraging both anonymous and visible sharing of data between companies. Overall, everyone acknowledged that data analytics is a key part to business success; the question rather centers on how you put that data together; which is contextual to your environment, industry, company and maturity according to Peter du Plooy, CIO of Engen, futurist and former Visionary CIO of the Year Award recipient.“Organisations that are winning; are organisations that are doing immense amounts of data analytics – they’re understanding their broader ecosystem…their customers, understanding their business inefficiencies and they are improving all of these things”.

This was a sentiment shared by Greg Groenmeyer, Head of IT Strategy & Architecture at Sanlam, “it is important for IT to be aligned to the business agenda and the overall business strategy; IT departments must always evaluate whether anything that is introduced has a business narrative – activities must be centred around mitigating the risks or improving the bottom line”

The IT Leaders Africa Summit has been providing IT executives with practical knowledge from industry experts and thought leaders since its inception 9 years ago.  With the assistance of an advisory panel of experience C-level IT executives, the summit covered the most current trends translating business strategies into IT functions, as well as many controversial and interesting debates on the future of IT in business.

“It has been exciting to witness the growth of the event as the IT industry matures. Kinetic is committed to strengthening the IT industry across the African continent through our involvement as a key information provider and business facilitator. We are encouraged by the number of companies who have already expressed interest in anticipation of the next edition later in 2018 which will be co-hosted alongside the Afrisecure Cyber Security Summit in Johannesburg” says Terry Southam, Managing Director, of Kinetic – the conference organisers.

In closing, Whittaker cautioned attendees that “Companies need to be looking for a business strategy for the digital age; if there are companies that consider business and IT to be two separate elements; they’re ripe for disruption”. 

Follow @ITLeaders on Twitter and join the conversation using the #ITLA18 hashtag

For more information about IT Leaders Africa, visit: www.itleaders.co.za

About IT Leaders Africa
The IT Leaders Africa Summit has been providing IT executives with practical knowledge from industry experts and thought leaders since its inception 8 years ago. With the assistance of an advisory panel of experienced C-level IT executives, the summit encompasses the most current trends concerning translating business strategies into IT functions, as well as cyber security, governance, and disruptive technology. We have recruited the top IT executives in Africa to present on the issues concerning IT leaders in today’s rapidly evolving market to ensure that you are ahead of the curve. 

About Kinetic
Kinetic is an international conference and exhibition company established as a key strategic information provider to the IT and Telecoms sector, our mission is to equip senior management executives with knowledge, market intelligence and viable commercial opportunities.

Seedlab supports local companies navigating digital disruption

9 May 2017, Berlin, Germany and Cape Town, South Africa -- German innovation consultancy, Seedlab GmbH, has expanded internationally with the launch of Seedlab South Africa in early 2017. The company helps corporates manage digitalisation successfully and brings seven years of experience and tested innovation methodology to South Africa.

Seedlab works with companies to identify new business models; introduces them to startups and entrepreneurial ways of working, such as the Lean Startup approach and rapid prototyping. It embeds innovation into their DNA and ultimately helps them take new, disruptive business models to market.

Seedlab South Africa was founded by digital strategist, Elli Gorgievska, and technology journalist, Vanessa Clark. German founder, Regine Haschka-Helmer plays an active role with local clients. The new company is currently working with estate agency RE/MAX Living to optimise the property sales cycle.

“I’m excited about applying our proven innovation techniques and methodologies in the South African market,” said Haschka-Helmer. “But it’s definitely not about parachuting in our ways of working. What we learn in a South African context will be applied during our work with clients in Europe too.”

The adoption of digitalisation by companies in African countries could contribute R4 trillion ($300 billion) to the continent’s economy by 2026, according to a recent report by Siemens, African Digitalization Maturity Report 2017. The report goes on to say that South Africa is leading digitalisation on the continent, with the continent generally tracking well when it comes to digital transformation.

Seedlab’s innovation approach -- proven with companies such as Swiss Federal Railways and Volkswagen Financial Services -- is to work with businesses to unlock latent creativity and problem-solving capabilities. In parallel the process resets the company’s way of working to be better suited to a disruptive, rapidly-changing, digital world. The Seedlab network of experts and startups ensures that the right brains are around the table to support the company as it interrogates its customer journey, assets and processes to figure out where the business opportunities lie. This helps address some of the major blockages businesses experience when trying to kickstart innovation programmes.

“We don’t think innovation should be outsourced,” said Gorgievska. “Not if you want it to be sustainable. But we do recognise the need that companies have in closing the gap between what they know they should be doing to innovate, and the practical steps they need to take to achieve this. “For as long as it is needed, Seedlab creates the space and ensures the right people are involved to get clarity on what digitalisation means for the client, embeds innovation into their culture, and unlocks talent to help them achieve their business goals.”

As part of the job of supporting South African companies with digitalisation and innovation, Seedlab South Africa will introduce corporates to local and international startups, with a view to collaborating, forming partnerships and even acquisitions. In addition, the company and its German parent will form the nodes of a bridge between the startup ecosystems in Cape Town and Berlin.

“South African companies have a lot to learn from nimble, hungry startups,” said Clark. “Likewise startups can learn from companies that have weathered the ups and downs of the market. Unfortunately, they currently seem to be speaking different languages to each other, with a lot being lost in translation. Seedlab’s matchmaking of startups and established businesses is a double-edged sword, allowing startups to leapfrog to the next level of their growth plan, and companies to tap into startup mindsets and gain new capabilities and technology without building them from scratch.”Seedlab South Africa works with companies looking to innovate, and creative agencies who want to widen their portfolio and offer innovation services to their clients.

About Seedlab South Africa

Seedlab South Africa, seedlab.co.za, is an innovation studio that supports businesses with the existential shift needed to embrace radical innovation. By helping companies disrupt their world before they are disrupted, Seedlab South Africa unlocks revenue streams in the new economy.The company’s core belief is that sustainable innovation comes from within, so the focus is to unlock and entrench business’s own innovation and creativity to ensure growth and profits.

Ideate. Create. Build.

For more information, contact:
Vanessa Clark
This email address is being protected from spambots. You need JavaScript enabled to view it.
+27 82 335 1117