Digital Customer Engagement & KYC Conference targeting banking and insurance professionals

Published: 06 December 2017

Johannesburg - Digital marketing strategies to improve customer engagement, social media, e-metrics, loyalty and digital sales enablement is just some of the themes to be addressed at the upcoming Digital Customer Engagement & KYC Conference 2018. The event, which will take place on 7 & 8 March 2018 at the Indaba Hotel, Fourways, Johannesburg, showcases a top speaker panel, all experts in the marketing and financial arenas. 

Targeting financial professionals dealing with customer engagement, the programme will highlight challenges, opportunities and the latest developments regarding digital channels and customer relationship. 

Conference Project Manager, Michandre Malan said banks and financial institutions must engage customers at every stage of their purchase journey. This will make the customer journey for financial institutions a reality, and improve customer on-boarding and retention. The speaker panel consists of representatives of Cornerstone Performance Solutions, Karabina, Avatar SA, Consumer Profile Bureau, 8 Bit Platoon, NXT/Digital Innovation, Genesis Analytics, Prana Business Solutions, Striata Marketing Solutions and many more.

 Malan said the event is aimed at professionals from the financial sector. Improving the customer journey is the top prediction this year for financial institutions.

  • Normal Registration fee: R9 100.00 + VAT = R10 374.00
  • 12% Discount: Group registration fee for 3 or more delegates: R8 008.00 + VAT = R9 12.12 p.p.
  • 20% Discount Group registration fee for 5 or more delegates: R 7 280.00 + VAT = R8 299.20 p.p.

 To register as a delegate email, Project Manager, Michandre Malan on This email address is being protected from spambots. You need JavaScript enabled to view it. enquiries are handled by Jason Joseph This email address is being protected from spambots. You need JavaScript enabled to view it., or call both on 011 803 1553. Otherwise visit www.tci-sa.co.za for more information.

Is there a link between website usability and customer loyalty?

Published: 15 February 2010
{pp}There is a definite link between website usability and customer satisfaction, especially for e-commerce websites.

When customer satisfaction converts to customer loyalty, one can assume there is going to be a long-term relationship between the business and customer, providing the level of service stays the same. So if this is true, have you ever considered to what extent usability influences customer loyalty?