Why etailers are missing out on billions in sales: CEM Africa features latest SA Digital CX Report

Published: 03 November 2021

Online shoppers comprise all ages and incomes now

From the ‘unboxing’ of a new purchase to the many abandoned transactions that are costing online retailers billions—the marketing gurus behind The 2021 South African Digital Customer Experience Report will unpack the compelling, and sometimes, surprising results from the survey during an exclusive panel at the upcoming CEM Africa, taking place from 10–11 November.

CEM = Customer Experience Management
CX = Customer Experience

It is the third major annual study undertaken by marketing and advertising agency Rogerwilco, market research company ovatoyou and certified customer experience professional Julia Ahlfeldt.

“Money left on the table”
The report states that “ecommerce has finally come of age in South Africa, one of the few sectors to find a silver lining in the COVID-19 cloud”. The data shows that income and age are no longer barriers for participation in online shopping. For example, the 50+ category is just as likely to be conducting research and making online purchases as their counterparts in their 20s and 30s, while 73% of those with a monthly household income of less than R10 000 per month are shopping online.

However, the report emphasises that basic flaws in the online experience for customers are costing etailers billions in potential turnover.Cart abandonment, where a consumer adds a product to their cart but does not go through with the transaction, is high among South African online shoppers according to the report (76% of those surveyed), and is estimated to cost online retailers more than R20.4bn.

“Cart abandonment is money left on the table, plain and simple”, notes Julia Ahlfeldt. “A customer has invested the time to choose a retailer, investigate products, and then jumps ship because the experience falls short. This leaves a double whammy of lost revenue and an annoyed customer.”

‘Unboxing’ the purchase
Amanda Reekie, from ovatoyou, believes that even though the fulfilment landscape has matured, challenges remain: “It is going to take real creative thinking and collaboration to open up improved delivery options that are less expensive”.

Delivery, however, was surpassed in the report by the 34% who said unboxing their new purchase was the most memorable aspect of their online shopping experience (the balance spoke to the point at which they made the purchase (19%), the thrill of the research (10%) and the after sales support (4%)).

“Good UX minimizes frustration”
The report further reveals that Takealot is one of South Africa’s most loved and trustworthy brands, thanks to (among others) the user experience (UX) of the online customer.  

According to Rogerwilco CEO Charlie Stewart, good UX minimises frustration, reduces second guessing and stops customers from switching across to a rival site: “Retailers need to recognise that consumers are becoming more loyal to the experience than they are to the brand. Anything that improves the experience creates stickiness”.

CEM Africa’s exclusive panel on The 2021 South African Digital Customer Experience Report will include the authors: Charlie Stewart, Amanda Reekie and Julia Ahlfeldt. Joining them are Joseph Sindaha from Nestlé, and Janine George from Carrol Boyes. The discussion will be streamed live on Day 2 from 09:30am–10:15am SAST on 11 November. 

Honest retellings of CX experiences
The CEM Africa Summit has been around for a decade and has played a leading role in South Africa’s customer experience journey and has connected thousands of CX professionals over the years. 

Confirmed event sponsors so far include Freshworks, Verint, Insider, Infobip, Rogerwilco, Simplify360 and Inquba.

CX experts from some of the most recognised and successful brands on the continent, including Multichoice, Woolworths, Shoprite, Superbalist, African Bank, DHL and Rand Merchant Bank, will share their successes, failures and lessons learnt during the event.

How to join them?
CEM Africa returns via a world-class virtual event platform offering access to the live keynotes, panel discussions and the agenda. Attendees will be able to engage with the speakers and participate in Q&A sessions, polls and surveys. They can also contact exhibitors via chat or video call, exchange business cards with other participants and download brochures. To register and access the full programme, click here.

About CEM Africa
CEM Africa is the largest online CX event on the continent and is organised by Kinetic Events, which is a partner of The Vuka Group (formerly Clarion Events Africa).

Dates and location:
Dates: 10–11 November 2021
Venue: Online

Website: https://cemafricasummit.com/
LinkedIn: https://www.linkedin.com/in/cem-africa-summit/
Facebook: https://web.facebook.com/CEMAfrica/
Twitter: https://twitter.com/CEMAfricaSummit

Media registration: You can register to attend for free here

Media contacts:
Adam Fletcher, Chief Marketing Officer, CEM Africa
Mobile: 071 130 9160
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Annemarie Roodbol
Email: This email address is being protected from spambots. You need JavaScript enabled to view it. 

CEM Africa gathers who’s who of ecommerce and CX gurus

Published: 02 November 2021

Leading etailing marketers share their insights on COVID-19’s silver linings

Some of the leading global and local pioneers in ecommerce and customer experience (CX) are set to share their insights, case studies and success stories at the upcoming CEM Africa from 10–11 November 2021. This follows the unprecedented, accelerated adoption of ecommerce and online shopping by billions during the last 18 months, and etailing proving to be one of the few silver linings in a pandemic-depressed economy worldwide.

*CEM = Customer Experience Management


CEM Africa speaker and session highlights include:

  • Qaalfa Dibeehi is the Dean of the Customer Experience Leadership Institute (The School of Great Moments), at Majid Al Futtaim, a global conglomerate (retail, hotels, property, grocery, luxury, entertainment, cinemas, etc) based in Dubai.

    - “The technology we now refer to as CRM stems from the need to have real time customer dialogue - Source

    On Day 1, on Wednesday, 10 November, Qaalfa Dibeehi is delivering the opening keynote presentation entitled: “DIVERSITY AND INCLUSION AND LOFI CX - LOW FIDELITY CUSTOMER EXPERIENCE”.

  • Robert Paddock is the founder and CEO of the Valenture Institute. He was the co-founder of GetSmarter, an online education company that has educated over 200,000 professionals from 154 countries, and was sold to Nasdaq-listed 2U in 2017.

    - Rob believes that the online experience has got to be designed from first-principles: “The closest analogy [for bricks and mortar schools operating remotely] would be if you’ve got a petrol or diesel engine car and you try to retrofit an electric engine into it, versus a purpose built electric car”. - Source

    Robert Paddack is presenting a case study on “ONLINE EDUCATION SECTOR - THE NEW STUDENT EXPERIENCE”.

  • Steve Towers is a Process Management and Customer Experience enabler from the USA. The founder of the BP Group in 1992, Steve was named one of the 30 most influential Global Customer Service Experts in 2021.

    - “Without a clear, outside-in line of sight to what your customers true needs and successful outcomes are, you will never be truly customer centric. Change is a must. Every person in the organisation needs to make the customer their True North”.

    Steve Towers will deliver a keynote on “THE IMPORTANCE OF EMPLOYEE EXPERIENCE AND GLOBAL LEADERSHIP IN THE ADOPTION OF CX APPROACHES”.

  • Simon Hartley is the founder of Wumdrop in South Africa.

    - “As of 2021, “informal economy” is a phrase that absolves South African businesses of meaningfully serving the overwhelming majority of South Africans when things get hard, or complicated. And I do mean most of us. Our “formal” retail economy comprises a whole 5% of total outlets in South Africa. We’re not even into double digits”.

    At CEM Africa, Simon Hartley is part of a panel discussion on “REDEFINING CX FOR THE NEW ERA”. He will be joined by Kia Abbott, Rewards Programme Manager at the Shoprite Group of Companies, Lynne Blignaut, Group Loyalty and Customer Rewards, Dis-Chem and Clint Payne, Senior Manager – Customer Experience at Multichoice.

  • Julia Ahlfeldt is a South African Customer Experience Professional (CCXP) and one of the marketing experts behind the 2021 South African Digital Customer Experience Report. At CEM Africa, Julia will lead the panel discussion to unpack the compelling, and sometimes, surprising results from the survey. According to the report, South Africa’s most recently reported online spend of R30bn1 suggests that if online stores were to fix key issues they’d potentially generate an additional R11.95bn in revenue.

    - “South African consumers have clearly embraced ecommerce,” says Julia. “With improved levels of connectivity and an abundance of online shopping options, there’s no good reason why South Africa should still lag behind. Customer experience is holding it back”. 

  • Chantel Botha, MD of Brandlove Customer Experience, will share “THE SILVER BULLET TO IMPROVING YOUR CUSTOMER EXPERIENCE”, during which participants will create a practical playbook of rituals and cultural practices that will help their organisation thrive.

    - “Poor customer experience is only a symptom. Start a cultural evolution to move your organisation to remarkable employee and customer experiences”.

Valuable CX lessons
The CEM Africa Summit has been around for a decade and has played a leading role in South Africa’s customer experience journey and has connected thousands of CX professionals over the years. Confirmed event sponsors so far include Freshworks, Verint, Insider, Infobip, Rogerwilco, Simplify360 and Inquba.CX experts from some of the most recognised and successful brands on the continent, including Multichoice, Woolworths, Shoprite, Superbalist, African Bank, DHL and Rand Merchant Bank, will share their valuable lessons learnt (from success and failure) during the event.

How to join them?
CEM Africa returns via a world-class virtual event platform offering access to the live keynotes, panel discussions and the agenda. Attendees will be able to engage with the speakers and participate in Q&A sessions, polls and surveys. They can also contact exhibitors via chat or video call, exchange business cards with other participants and download brochures. To register and access the full programme, click here.

About CEM Africa 
CEM Africa is the largest online CX event on the continent and is organised by Kinetic Events, which is a partner of The Vuka Group (formerly Clarion Events Africa).

Dates and location: Dates: 10–11 November 2021
Venue: Online

Website: https://cemafricasummit.com/
LinkedIn: https://www.linkedin.com/in/cem-africa-summit/
Facebook: https://web.facebook.com/CEMAfrica/
Twitter: https://twitter.com/CEMAfricaSummit

Media registration: Register to attend for free here

Media contacts:
Adam Fletcher, Chief Marketing Officer, CEM Africa
Mobile: 071 130 9160
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Annemarie Roodbol
Email: This email address is being protected from spambots. You need JavaScript enabled to view it. 

eCommerce Giants Descend on Cape Town

Published: 05 March 2019

Global commercial giants descend on Cape Town for the continent’s largest ecommerce gathering.  

Cape Town, South Africa: More than 300 companies within the African ecommerce ecosystem will gather in Cape Town on the 19th and 20th March to review the latest technology influencing online retail and fulfillment. Attendees will learn how to leverage the rapid growth of cross border payments; customer security and how African companies can compete with the likes of Amazon.  

The experts guiding the 2019 event are global leaders and game changers shaping the ecommerce landscape well beyond Africa. Google, Naspers, DHL and Jumia are among the giants who will be shaping the discussion. “The collection of thought leaders and the topics under discussion this year are aimed at creating an immediate impact for African ecommerce companies. From marketing to fulfilment, the world’s best will be on stage sharing best practice and innovative hacks to drive online growth”   

“It is quite remarkable to have all of these industry leaders on the same stage not only willing to share but actively working to grow the industry and ensure African customers receive a world class online shopping experience.” Terry Southam, Kinetic Managing Director. 

DHL partners with the conference for the second year running, extending their commitment to driving innovation within the fulfilment space as Lead Sponsor of the Show.  

Steve Burd, Vice President Sales for DHL Express Sub-Saharan Africa, explains that the ongoing partnership between DHL and eCommerce Africa is a good fit. “As the market leaders in express logistics in Africa, we have extensive first-hand experience of the positive impact that ecommerce has on the continent. The massive growth in cross-border and international ecommerce in Africa sees DHL working with thousands more customers across the continent each year, helping them to expand their brand across borders.” 

He adds that the development of ecommerce in Africa continues to unlock major opportunities for growth. “E-commerce allows entrepreneurs and SMEs to connect with a large customer base and scale up rapidly which accelerates the need for support services. E-commerce growth therefore has a ripple-effect on many other industries on the continent.” 

“DHL’s partnership with eCommerce Africa provides us with an additional platform to connect with organisations and help them to understand key logistics considerations, and learn how to plan for and overcome any logistical challenges,” adds Burd. 

eCommerce Africa 2019 has taken additional care this year to ensure an event that is accessible to an extended audience, by offering an additional track agenda on the expo floor that educates business owners on how an effective ecommerce strategy can grow their business.  This agenda offers everything that startups and smaller businesses need to kick start and rapidly scale their business. These tickets are available at an inclusive price of only ZAR 350, to ensure every startup, small business owner and ecommerce dreamer has the opportunity to participate. 

Follow @eCommerceConfex on Twitter and join the conversation using the #ECO19 hashtag or register for the event here. 

For more information, please contact:This email address is being protected from spambots. You need JavaScript enabled to view it.+27 (0) 21 180 470014 Pickwick Road, Salt River, Cape Town. 

ABOUT KINETIC

Kinetic is a proudly South African conferencing company with an international footprint across East, West and Southern Africa. As the proud leader of the CX, ecommerce and IT conferencing industries, we strive to accelerate corporate and personal growth by connecting people, connecting companies and facilitating meaningful business connections.Established in 2008, we have produced over 100 conferences and exhibitions that have hosted over 100 000 delegates, 5000 speakers and 450 sponsors. Our mission is to inspire change in the industries we service, by leaving our delegates with fresh insights, new perspectives and real business opportunities. 

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South Africa’s customer service levels at an all time high

Published: 08 August 2018

Cape Town, August 8, 2018:  Africa’s customer experience leaders gathered in Cape Town last week for the 2 day Customer experience Management Africa Summit. The delegation of over 600 customer experience professionals discussed pressing issues such as generating a return on investment in cx, practical application of data and driving emotion to create exceptional experiences.  

South Africa’s customer experience professionals are slowly emerging as some of the best in the world, and the data is there to back this up.  

Sarina de Beer, Managing Director of Ask Afrika stated in her keynote “As mentioned right up-front it is a celebration year. Service levels are at its best ever…with satisfaction ratings of 91%, delight ratings of 54% and very low dissatisfaction scores of 5%. This is largely driven by technological advances and progress, with systems, and technological solutions, self help channels and chat bots in place to deliver bigger, better, faster.”  

Looking into how these results have been achieved, much of it can be contributed to the work customer experience professionals are doing in designing deliberate customer journeys. Diane Magers, CEO of the world’s largest and foremost association for CX professionals, the CXPA, elaborated; “Designing these deliberate customer experience is like building a bridge. Just like any team sport, it takes coordination and a clear understanding of the goals and it requires collaboration and contribution by all team members to ensure the bridge across the support structures is solid and consistent.  Building in silos or vacuums creates an inconsistent experience for our customers. Inconsistent experiences are one of the key factors commonly identified as a factor of dissatisfaction by many other organizations, particularly B2B, as a key opportunity to improve CX.” 

“The results presented by Ask Afrika were for me a great reward and justification for what we do, but great customer experience is a double-edged sword. The better you get, the higher the customers’ expectation and that baseline sets a new bar. You have to keep improving, keep evolving and stay moving when it comes to delivering exceptional customer experience. Finding and nurturing talent in the CX profession will be the next great challenge businesses face within in this industry” Juan Mouton, Portfolio Director for the Customer Experience Management Africa Summit.  

Grace Sikapokoo, the Chief Customer Office for AIG, South Africa spoke on this topic in both her keynote and as part of a panel discussion on customer centricity. The AIG CCO shared five steps to remain relevant and continually skilled; understand your organisation, understand you customers, understand customer experience management, understand technology and most importantly understand your purpose.  

The future for Customer Experience in South Africa is bright and there is much to be positive about, but the challenge will continue to grow harder, and the search for CX talent will be a driving competitive advantage for businesses serious about customer experience through 2018 and beyond.  

Follow @CEMAfricaSummit on Twitter and join the conversation using the #CEMSummit18 hash tag.

ABOUT CEM AFRICA CEM Africa is a meeting place for CX professionals and innovative CX solution providers. The show took place on the 1-2 August 2018 at the CTICC in Cape Town, where like-minded customer experience experts and the top CX solution providers gathered for an informative and educational summit with the common goal of improving customer experience across Africa. The event provides a platform for like-minded CX professionals to showcase their industry knowledge as well as solutions to better the customer’s perception of the brand.

ABOUT KINETIC Kinetic is an international business-to-business conference and exhibitions producer based in Cape Town. Our mission is to equip senior management executives with knowledge, market intelligence and viable commercial opportunities. Kinetic are leaders in providing business facilitation platforms throughout Africa.

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Released by:  KINETIC SA
Juan Mouton:  This email address is being protected from spambots. You need JavaScript enabled to view it. 

Africa’s customer experience experts descend on Cape Town

Published: 27 July 2018

Africa’s top customer experience experts are gathering Cape Town for the 7th annual Customer Experience Management Africa Summit, held at the Cape Town International Convention Centre on the 1st and 2nd of August. The African leaders from companies such as AIG, MTN, Naspers, Old Mutual and Comair, will be joined by global customer experience experts such as Diane Magers the CEO of the CXPA (Customer Experience Professionals Association).

The Summit will be addressing three of the most pressing customer experience issues facing corporations in Africa; driving customer emotions, establishing a return on investment from customer experience and putting insights from data to practical use.

Diane Magers will open the Summit with a keynote on guiding executives who are looking for a financial return on investment. Magers, CEO of the world’s largest CX association will show how value creation requires CX professionals to change their language and their value story.

Mike Joubert, a South African marketing rainmaker and Sean Drummond, screenwriter for the acclaimed Five Fingers for Marseilles will deliver a one hour workshop on the art of storytelling and how brands can use it to create emotional relevance within their customer journeys.

Clint Payne from Multichoice will be delivering a case study on how the right data and measurement tools can inform service design. This Multichoice experience team has won multiple CX awards around the world, including three of the five awards at last year’s African Customer Experience Awards.

“This Summit will showcase a powerful combination of customer experience leaders sharing best practice and debating on the future of the African customer experience. Whilst this is an African gathering, customer experience has no boarders and expectations are set on a global level. The content we have lined up is most certainly at the level of what is happening in Europe and the United States. What is discussed this week will resonate across the African consumer landscape over the next 12 months. It is a very exciting event to be a part of, the change initiated from the summit is lightning fast and a testament to how seriously these companies take customer experience” states Juan Mouton, Portfolio Director for the summit.

Follow @CEMAfricaSummit on Twitter and join the conversation using the #CEMSummit18 hash tag.

ABOUT CEM AFRICA
CEM Africa is a meeting place for CX professionals and innovative CX solution providers. The show takes place on the 1-2 August 2018 at the CTICC in Cape Town, where like-minded customer experience experts and the top CX solution providers gather for an informative and educational summit with the common goal of improving customer experience across Africa. The event will provide a platform for like-minded CX professionals to showcase their industry knowledge as well as solutions to better the customer’s perception of the brand. 

ABOUT KINETIC
Kinetic is an international business-to-business conference and exhibitions producer based in Cape Town. Our mission is to equip senior management executives with knowledge, market intelligence and viable commercial opportunities. Kinetic are leaders in providing business facilitation platforms throughout Africa. 

Improving Customer Experience

Published: 24 July 2018

The term customer experience is ubiquitous in business these days. In fact, focusing on the customer experience has become the single most important way for and organisation to achieve success. Customer experience can include a lot of elements, but it really boils down to the perception the customer has of your brand. Even if you think your brand and customer experience is one ting, if the customer perceives it as something different, that is what the actual customer experience is. 

CX Defined

It is how customers perceive their interactions with your company. It was defined as being made up of three things from the customer's perceptive: 

  1.  Useful - they deliver value 
  2.  Usable - the value is easy to find and engage with 
  3.  Enjoyable - they're emotionally engaging and people want to use them 

Every company provides a customer experience, regardless of whether you create it consciously. That experience may be good, bad or indifferent, but the fact that you have customers, you interact with them and provide them with products or a service means that they have an experience with you and your business. 

Customer experience is an integral part of customer relationship management and the reason why it's important is because a customer who has a positive experience with a business is more likely to become a repeat and loyal customer. 

It seems like common sense, happy customers stay longer with a brand. And if you treat your customers poorly and ignore their needs, then they are more likely to leave. Yet some companies don't place any importance on customer experience. 

CX moves us beyond the traditional definition of customer service - those individual moments when employees are providing direct service to customers. It is also about the bigger picture of what happens before and after these service interactions.

To truly understand customer experience, you must know that it encompasses every aspect of a company's offering - from the quality of its customer care to its reputation management, marketing, branding, product and service features, and reliability. 

Customer experience is about much more than just customer service. It is about fostering employee engagement. It is about truly understanding your customers, creating a strategy for delivering exceptional customer service, and then empowering employees to deliver it. It is about the culture you create in the work environment that empowers and inspires your employees to reinforce the right behaviors that support exceptional customer experience. 

Create a Customer Experience Strategy 

Understanding Your Target Audience/Customers: 

Who they are and what they need, this is crucial in building a positive customer experience. If you are really going to understand customer needs and wants, then your employees need to be able to connect and empathize with the situation that your customer faces.

One way to do this is creating a customer persona. By creating personas, your customer support team can recognize who they are and understand them better. It is also an important step in becoming truly  customer-centric. 

SMS 

Mobile phones are the fastest adopted technology of modern times, with more than 91% of adults having access to a mobile phone, and the number of text messages sent daily ranging between 5-6 billion. That's a lot of people communicating over SMS. 

SMS Marketing is a fantastic channel for your business to receive messages from your customers. By allowing your customers to text you, you can enhance your customer service. The majority of people prefer using SMS messages for customer service inquiries and comments, It's quick, hassle-free, and extremely cost effective. By offering an SMS feature you make your business accessible and allow customers to contact you with any questions or problems (this is also a great way to add to your opt-in marketing list!!). Immediately reducing the amount of time for a customer to resolve an issue they have and leads to a satisfied customer base, a win-win really!

Customer expectations are higher than ever, and as customers become more empowered, it increases the importance of the customer experience. 

Saoirse

Sendmode Bulk SMS and Mobile Marketing

Africa’s CX Summit Tackles Return on Investment

Published: 06 July 2018

The 2018 edition of CEM Africa will focus on return on investment as the African CX market matures and investment increases.

Kinetic, the organizers of Customer Experience Management Africa, the largest gathering of CX professionals on the African continent, has announced that the primary focus for the 2018 event will be Return on Investment. The summit, held in Cape Town on the 1st and 2nd of August at the Cape Town International Convention Centre will once again see top level delegates in the marketing and CX profession meet to showcase and discuss best practice as well the latest in innovative technology. The event purpose is geared towards the objective of supplying their African customers with a world class customer experience.

Juan Mouton, Portfolio Director for the summit noted the following “The African retail, tourism and financial markets have taken huge leaps forward in customer experience over the last 6 years and as the market matures and investment in CX continues to grow, being able to show a quantifiable return on investment that is linked to business metrics is becoming a critical requirement.” He goes on to mention “Technology plays a huge role in being able to leverage actionable insights on the enormous amounts of data that is collected along the customer journey. The major stumbling point for most organizations is understanding how to extract value from that data, and redeploy those insights to inspire an emotional connection with the consumer that leads to real business results that reflect on the bottom line.” “That is what this year’s summit will aim to tackle and together with industry leaders and our partners we are sure that everyone attending the summit will leave with the ability to create a business led customer experience strategy.”

The 2018 CEM Africa Summit will once again partner with the Customer Experience Professionals Association (CXPA), the global professional body overseeing the CX profession. CXPA CEO, Diane Magers will open this years’ conference and host a series of workshops at the event. Commenting on the theme of the conference and the importance of being able to extract value from data Diane said “It is definitely a challenging competency for organizations in general. But, CX professionals are in the unique position to bring together the data and understand the right problem to solve using design thinking and insight generation techniques.  It is teaching the organization what the data means and, not only what they can do with it (with a CX professionals guidance) but also why it is important to leverage the information. It’s incumbent on CX practitioners, analysts and business units to work closely to discover the right opportunities from across the enterprise based on the customer’s journey and present a credible and cohesive picture of insights, the holistic solution approach and the results.”

The CEM Africa Summit, which is regarded as a world class CX event that competes on a global scale will feature industry leaders from organizations such as AIG Insurance, Old Mutual, ABSA, Travel Start, Uber, Multichoice, Oracle and many more. The platform for sharing best practice in key note presentations and the open debate on key challenges in the panel discussions provide a diverse and rich source of information.

Where the summit truly sets itself apart is in the workshop sessions. With more than 40 workshops that are graded from beginner to advanced, CX practitioners across all levels of maturity are able to gain detailed insight and practical advice around technology, research and case study material from organizations that are leading the way within the customer experience industry.

The graded workshop structure and the focus on business led customer experience has seen registrations for the event explode with almost 70% of the seats already reserved. The final round of allocations will go on sale on this week and organizations are encouraged to book quickly to avoid the disappointment of missing out.

For sponsorship information please contact Juan Mouton, This email address is being protected from spambots. You need JavaScript enabled to view it.

For delegate information please contact Marcia Rossouw, This email address is being protected from spambots. You need JavaScript enabled to view it.

ABOUT CEM AFRICACEM Africa is a meeting place for CX professionals and innovative CX solution providers. The show takes place on the 1-2 August 2018 at the CTICC in Cape Town, where like-minded customer experience experts and the top CX solution providers gather for an informative and educational summit with the common goal of improving customer experience across Africa. The event will provide a platform for like-minded CX professionals to showcase their industry knowledge as well as solutions to better the customer’s perception of the brand.ABOUT KINETIC Kinetic is an international business-to-business conference and exhibitions producer based in Cape Town. Our mission is to equip senior management executives with knowledge, market intelligence and viable commercial opportunities. Kinetic are leaders in providing business facilitation platforms throughout Africa. 

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Released by:  KINETIC SA
Juan Mouton:  This email address is being protected from spambots. You need JavaScript enabled to view it.