Beautiful Durability - Lifespan Versatile Composite Architectural Beams

Published: 22 July 2021

Exposed posts, beams and trusses have been used for centuries to provide aesthetically pleasing and functional features to architecture – particularly for vaulted ceilings. Though the traditional materials used for such architectural framing included hardwoods, their weight, susceptibility to decay and environmental impact have encouraged architects to look for sustainable alternatives.

The innovation behind Eva-Last’s Lifespan range of forest-friendly trussing materials has combined market-leading composite materials with lightweight aluminium components to create incredibly versatile profiles to complement any space.

Lifespan brings together a surface with a natural timber appearance and the concealed high-performance longevity of aluminium with none of the drawbacks of wood; warping, cracking, fading, splitting and susceptibility to environmental conditions.

By installing Lifespan in either vertical or horizontal applications, a commercial or residential space can benefit from the character, visual warmth and aesthetic features, to exude rustic elegance.

Lifespan’s endless versatility also provides design opportunities to create eco-friendly pergolas, cladding, screening, railing and other decorative architectural showpieces that benefit from longevity and performance far superior to natural timber. Lifespan’s span capabilities significantly exceed those of other composite products. With its aluminium hollow core and Eva-Tech composite external layer providing long-lasting protection and a range of attractive finishes, Lifespan comes with a 10-year warranty.

“Through a tri-extrusion process to bond the elements of Lifespan together, this range of products is highly resistant to severe climatic and biodeterioration conditions. Lifespan has been engineered to meet industrial norms and architects have benefited from its light weight, while requiring no reinforcement and less time to install thanks to easier handling. It also requires no maintenance and upkeep, unlike real timber,” says Eva-Last CEO Marc Minne.

A major benefit for all end users is Lifespan’s environmental credentials, making use of recycled materials and solar energy in manufacturing. “Lifespan helps to preserve valuable natural resources while providing finishes and aesthetics that are indistinguishable from the timber appearance we all know and love. This – along with UV resistance for both indoor and outdoor applications – makes Lifespan the ideal choice for any exposed beams and trusses, such as in the post-and-beam loft style,” says Minne.

Underneath its beautiful exterior, Lifespan offers market-leading technical specifications in flexural stability, weather resistance, application opportunities and biodegradation through attack by organisms like termites, fungi and bacteria.

Hi-Fly Marketing appoints new General Manager

Published: 01 December 2016

Hi-Fly Marketing, the South African based aviation services firm has strengthened its corporate team with the appointment of Christobal Henner as General Manager responsible for strategic business development and key account management.  

This appointment is in response to Hi-Fly Marketing’s growing presence in Africa. Operating since 2008, Hi-Fly Marketing has been gradually increasing its footprint on the continent, offering a variety of customised products and services to airlines, aircraft and helicopter operators, CAMO, MRO and AMO organisations requiring specialist engineering and technical expertise. Hi-Fly Marketing has enjoyed strong growth during the past 8 years thanks to the business opportunities it brings to its partners in this region. To date, the company has supported over 70 customers from English, French and Portuguese speaking countries in Sub-Saharan Africa. In order to accommodate the growth, the company needed to reinforce its customer relationship and business development strategy.

Based at the company’s offices in Cape Town, Christobal will spearhead Hi-Fly Marketing’s business development efforts with a focus on pursuing new business opportunities and reinforcing existing customer relationships. Christobal joins the company from SAFRAN Electronics & Defense in Dallas Texas, where he managed the Analysis Ground Station (AGS) global support for operators worldwide in addition to overseeing the sales of flight data management solutions to aircraft operators in both South and North America. Christobal started his career as the Sales Manager of Alyzair, the French pioneer in Flight Data Monitoring (FDM) service solutions. Under his direction the sales of the company took an international dimension and Alyzair became one of the leading FDM solutions on the market. Alyzair then joined Sagem (recently rebranded SAFRAN Electronics & Defense) and Christobal took the position of Sales Manager for Europe of both the Flight Data solutions (hardware and software) and the MRO services.

Announcing Christobal’s appointment, Hi-Fly Marketing’s CEO, Alexandra Guillot said, “I am very pleased to have a person of Christobal’s calibre joining our team. Christobal is very experienced, pragmatic, driven and he knows how to think “out of the box” to succeed with any assignment. His vast experience in sales in the aviation services sector coupled with his multi lingual skills will help us get closer to our customers and better address their unique needs.”  

Commenting on his new role, Christobal Henner, said, “I am thrilled to bring the best of my knowledge and determination to the strong and growing business of Hi-Fly Marketing. The combination of a fantastic team and renowned partners enables us to push state-of-the-art solutions in the Sub-Saharan aviation industry.”            

About Hi-Fly Marketing  

Operating in Africa since 2008, Hi-Fly Marketing is a South African based aviation services firm, with a particular focus on aviation technology systems, engineering expertise and training for improving operational efficiency and safety. Through a range of strong representations of global leaders in aviation services, Hi-Fly Marketing assists clients in the African aviation industry to achieve maximum efficiency in their business operations. Hi-Fly Marketing’s objective is to provide an interface between clients in Africa and the global aviation industry by offering a variety of customised services to airlines, aircraft and helicopters operators, CAMO, MRO and AMO organisations needing specialist technical expertise at a competitive price.   Backed by an extensive network of industry contacts and technical partnerships, Hi-Fly Marketing represents a number of global aviation leaders which include ADSoftware, SAFRAN Electronics & Defense, NORDAM, Vector Aerospace France, and Litson & Associates.  

Visit www.hiflymarketing.com for more information.

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