EPNET LIVE ANNOUNCE A LIVE STREAMING PACKAGE FOR PUBLIC RELATIONS COMPANIES

Live streaming is now available as a public relations service which a company or organisation can benefit from. If you are planning on PR for a company announcement or special event it would be a great idea to consider live streaming.The PR industry continues to evolve before our eyes. One of the greatest forces at work in this change is technology. Conferences, one-to-one meetings, networking – and of course social media can amplify all of these efforts. They are all worth trying. But thoughtful deployment of a public relations strategy can reach more people, more quickly, and with more focus than anything else. The power and influence of the PR department in a company was generally limited however the company can now become their own publisher giving the department or PR firm much more importance than ever before because it is no longer reliant on the mainstream media to deliver it’s message.

HOW YOU CAN LEVERAGE THE MEDIA TO YOUR OWN ADVANTAGE.

Today, due to technology and a good live streaming company will ensure exposure to all the social media platforms and optimising the video for a larger audience, a PR campaign should consist of your own live stream which can be done without fuss.

WHAT TECH SAVVY PR CONSULTANTS ARE IMPLEMENTING TODAY

PR pros know that video performs well on social media, and creating content that generates engagement can help a post over perform. What tactics can help drive users to join the conversation? Immediate live web streaming is the most sensible option and can be setup within an hour or two so no longer do you rely on mainstream media.PR Communicators are using live video to break news, share thought leadership, financial results, take customers and prospects behind-the-scenes, and even engage them in content to build relationships in the B2B space. Most companies are successful in the eyes of public relations because they are laser focused on the content they provide. The clearer you are in your content strategy, the more effective your PR efforts will be in attracting audiences, especially through social media. Live streaming is the same as a TV news cast as it is spontaneous and more brands are shunning the well-rehearsed, scripted videos and opting for more relaxed, natural-looking live streaming videos. In other words you are not making a film you are making news.

STORY TELLING HAS NEVER BEEN THIS EASY

If your PR and marketing campaign is centred around the launch of a new product or service, why not stream the actual event? Many of your customers won’t be able to attend the event in person, and they’re going to miss all the hype. It’s also great fodder for journalists. Give them a front row seat to the action so they can watch excitement build around your product and story.The one firm without this technology that gets things wrong more often they have one press release for everybody – you can see it. It’s designed typically for press newspapers or blogs. It’s text based. There’s no effort gone in to seeing if the company has any assets to offer as far as video is concerned. There’s no treatment to the story that help it work visually. And it’s not just TV anymore. It’s useful for video bloggers. It’s useful for social media. There’s so many things that video now can be used for. I am amazed that at least half the pictures that I get have no video connected to them and have no ideas for video connected to them.

Everyone knows something that the next person doesn’t thus it is important that everyone shares their experiences with the world.

Spurred by a deep yearning for freedom of expression and for the African story to be told from the African perspective, Edzai Zvobwo, founder of NdiribhoTV set out to create a video hosting and distribution platform primarily geared for Africans to share their knowledge with world and stand a better chance at optimally monetizing their video assets.

Coming from Zimbabwe, a country that has seen its ruling elites trample upon basic liberties like freedom of speech and association, Edzai sought to correct the wrongs that have been committed by politicians in the country and the continent of Africa as a whole by facilitating p2p knowledge transfer through video. The name NdiribhoTV came out of need to proclaim that even as the people’s rights have been denied, people are still fine and live another day to fight for justice and development of the continent. “Ndiribho” is a Shona statement that translates to “I am fine”.

NdiribhoTV currently has offices in Johannesburg and will be opening up feeder offices across Sub-Saharan Africa during the course of 2018. The feeder offices will serve as client liaison centers for content developers. NdiribhoTV will strive to sign up all the influencers in the video content development space as anchor creators whilst also harnessing the power of the ordinary African citizen. As long as an African has a device with a camera then they are welcome onto the NdiribhoTV platform.

The platform is a user generated vehicle that connects video content creators and consumers by providing an easy to use live streaming and video on demand platform.NdiribhoTV lets anyone with a channel broadcast live videos and upload videos straight from their camera device. This allows African people to share or watch in real-time when news is breaking, visiting a new place, or meeting people and sharing interests - all in real-time.NdiribhoTV seeks to add value to Africans and differentiate itself from YouTube by:

• Focusing on African continent.
• Monetizing live video streams using a pay-per-view model which enables content creators to earn a living.
• Monetizing video on demand content on behalf of content creators through channel-centric micro-subscriptions.
• Integrating with ERP and CRM systems such that it is easier for corporate clients to integrate video into their workflow.

NdiribhoTV is currently in talks with several established platforms like Kwese play to help distribute content across the continent. 31 January 2018 is the date that NdiribhoTV will officially launch. "Once we solve the speed and latency issues with a reputable CDN and finalised our algorithms for our reccommender systems then it is a done deal", said Edzai Zvobwo.

Currently there is a beta version on https://ndiribho.tv which you can test out and give feedback on This email address is being protected from spambots. You need JavaScript enabled to view it.