Idea Hive, Johannesburg based brand storytelling specialists have partnered with Digitex Solutions, a local information technology company to provide cutting edge digital storytelling marketing solutions. This in response to the growing need for value driven marketing disruptions. In this ever-evolving digital world that sees brands needing to adapt to a new way of telling stories, this is exciting news.

The specialised art of storytelling has kept Idea Hive relevant and has created the special position that they hold in the branding world. The huge changes that technology has brought about in recent years have affected not only the way that brands communicate with consumers, but also the way consumers are engaging with the stories of the brands they love.

‘’This relationship also forms the bedrock in crafting AI Data-Driven brand strategy and campaigns for our clients’’, says Yaw Dwomoh, CEO of Idea Hive. “New technologies have created fresh opportunities to engage in meaningful conversations. Online storytelling involves creating and sharing stories using digital tools, hence the partnership provides a holistic solution for our clients”, Yaw adds.

Everyone can have a great idea but transforming that idea into a digital masterpiece that sends the client into definitive action at a touch of a button, is what makes all the difference. Our marketing decisions will now be driven by real-time data analytics and intelligence,  adapting to a range of market conditions. Our customers may now take advantage of being informed as key data drivers change, based on our niche AI algorithms. 

“We are very excited about the opportunity this partnership affords us, enabling us to adapt into the marketing advisory service provider brands have been looking for,” says Dwomoh.

According to an old Native American proverb, “Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” Good stories do indeed draw people in. They are narratives that connect, engage and move us to laughter, to tears, and most importantly to action.

While the fundamental values and principles of storytelling remain unchanged, how we tell these stories is quickly evolving. Rapidly changing technology is redefining what makes a story captivating. There are now more ways than ever of delivering the message and your brand’s story. Idea Hive, along with Digitex Solutions, can now converge the two, making the marketing experience one that leads to measurable action.

About Idea Hive 

At Idea Hive we create and execute pioneering Brand Storytelling Solutions to illuminate your brand’s power. We apply a strategic framework which extracts and aligns all the key components of your brand’s story. Our team of curious, creative, driven and critical thinkers mould all the elements into a cohesive Brand Storytelling Solution that will change how the market sees and experiences your brand. We craft and execute heartfelt and character-driven Brand Storytelling campaigns that position your brand/and or organisation to achieve its full market potential. We offer an array of tailormade solutions around our services which includes branding, design, influencer marketing, visual content and communications. All solutions are anchored in ensuring that each Brand Story is told exceptionally, uniquely and to the right audience.Imagine a world where brands defeat normal and ideas inspire change.When we change, we change the world around us.

For more information please visit: Web: ideahive.co.za

Facebook: https://www.facebook.com/IdeaHiveBST/
LinkedIn: https://www.linkedin.com/in/idea-hive-brand-story-tellers-149335176/
Twitter: https://twitter.com/IdeaHiveBST
Instagram: https://www.instagram.com/ideahivebrandstorytellers/

Press Office
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.,This email address is being protected from spambots. You need JavaScript enabled to view it.

World’s fastest growing influencer marketing platform focuses on building a strong local team to deliver targeted services to the South African market(Johannesburg, South Africa) April 09, 2018 - indaHash, the global technology platform that connects more than 600,000 digital influencers has committed to expanding its South African footprint by investing in strong local talent. The team brings unparalleled strategic value and influencer marketing expertise to the South African market having already delivered successful campaigns for well-known global and local brands such as Coca-Cola, Telkom, Sony Mobile, Shell and Magnum.

“We believe it is key for us to develop a highly skilled local development team that specialises in influencer marketing and allows us to drive the business in a positive direction,” says Federico Dedeu, indaHash Business Development Leader, EMEA.Federico Dedeu is an experienced manager with more than 18 years of experience in the disciplines of marketing and advertising. He’s held senior roles at some of South Africa’s most prominent organisations, such as Wunderman and Mediacom, and has taken the lead on accounts for brands such as Coca-Cola and Standard Bank. Led by Federico, the new team comprises Hayley Wessels and Faheem Ahmed as the new Business Development Managers - both bringing extensive experience to the business.

The company will also be welcoming additional new members over the next few months to meet the exponentially growing demand for indaHash’s services. Faheem Ahmed has more than 12 years of experience in the advertising and media industry and with more than four years of hands-on influencer marketing expertise. He understands the South African landscape and has significant expertise in campaign execution and client management.

Hayley Wessels has more than eight years’ experience in the digital media industry with an extensive network of marketers, media buyers and brands. She understands how to deliver on the value and return on investment of influencer marketing and is focused on growing the business in South Africa.“While influencer marketing is still in its infancy, indaHash brings years of working experience to the market as the key members of our team have been involved since it began,” says Federico.

“We bring unparalleled strategic value and execution know how – recognising opportunities and pitfalls and advising our clients appropriately. We leverage the indaHash platform to provide our clients with bespoke campaigns and brand ambassador deals.”Brands and agencies will have direct access to the indaHash team, receiving the latest information about influencer marketing, trends, insights and even upskilling workshops.

The South African landscape may well be in the early stages of influencer marketing trend, but indaHash has created a team that assures brands, influencers and marketers of exceptional campaigns and support.“Our strong local team, supported by our advanced campaign management dashboard, will create personalised campaigns with extensive reach and engagement that will deliver unparalleled transparency, measurement and results” concludes Federico.

Hairhouse Warehouse (HHWH) customers will be pleased to learn that they can now shop online via their favourite brands. The South African consumer can now shop by simply visiting the website and searching for professional hair products via their favourite brand names. HHWH provides a comprehensive range of professional hair, nail and skincare products from all the leading salon brands all under one roof.

HHWH understands how frustrating it can be for consumers to search and find products when shopping online and wants to make this process effortless and easy. When you visit the website, you will see the first 33 brands to kick-start your convenient shopping experience. Professional hair care brands such as Basil Cacau, OLAPLEX, OSMO, The Wet Brush, WAHL, Malibu C, Jaguar are examples of leading brands available to consumers on the website and can be found on the brands page.

No need to look for your nearest store! Right in the comfort of your home, you can shop online. 24 hours a day, 7 days a week and get free samples with any purchase. Plus, free delivery (T&C’s apply) within in the country. You can choose from brand leading liquid and styling lines, electrical products like hair dryers, curlers, straighteners and clippers.

No matter what your age, what you do or where you live, you have a right to beautiful, shiny and healthy hair, great looking nails and a vibrant skin tone. HHWH knows that it is impossible to find most professional products under one roof and in one place. With access to over 8000 products, all in stock in South Africa, the problem has been solved. With market leading prices, make your every cent count as you order at your convenience online, safely and securely.

Hairhouse Warehouse is in the business of making you look and feel good. It is here to meet all your beauty needs while saving you time and money. It’s shopping time at South Africa’s one stop shop for all your professional hair care needs – HHWH. Join the beauty conversation on Facebook: Hairhouse Warehouse, Twitter: @HHWH_SA, Instagram: hhwh_sa and other social platforms.

Media Enquiries:

Hairhouse Warehouse
Name: Lars Fischer
Title: Managing Director
Mobile: (086) 010-4411 / (011) 608-4191
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Buying a laptop is getting relatively more difficult, taking the different types available to choose from into account, there are desktop replacements, 2-in-1s, gaming, portable workstations the list is endless. Laptops are not made the same and it is critical to choose one that caters for your needs. Are you aware of the different types of laptops and what makes them the best kind and most suitable to your needs? Let’s start by defining a few and touch on which key components you should look out for when purchasing a laptop.

• Desktop Replacements

These laptops can provide the same capabilities that a desktop computer does with a similar performance level. Desktop replacements are also bulkier and larger than standard laptops. Their components are more powerful, but with a shorter battery life. They are often used as desktop alternatives with some using desktop components for improved performance. When shopping for one, look for a powerful processor like the Intel Core Processor i7. The overall performance of a laptop is affected by memory power. So, look for a high speed RAM with nothing less than 4 GB. Check out the Dell Xps 15" Touch Screen Laptop

• 2-in-1s

2-in-1s combine the features of laptops and tablets. You get those with screens that can be totally detached from the keyboard base and function as a standalone touchscreen tablet. Others have screens that can be flipped back or swiveled to be used as a tablet. The screen and keyboard never detach but you can use it like a tablet because it has a touchscreen. 2-in-1’s have two built-in batteries for the tablet and docked keyboard base which give both portions better battery life. The detachable screen functions as a proper tablet even without the keyboard base. You don’t need to carry both a laptop and tablet on work trips. Check out the HP Spectre 13 x360 and the Lenovo ThinkPad Yoga 260

• Gaming

The primary aspects of a gaming laptop are the operating system (OS), graphics card, processor and screen-size. The OS is important because not all games can play on every OS. The large screen makes it easier for gamers to see every aspect of the game they are playing. Games can be extremely processor-intensive and a minimum processor type or speed might be required to play a game. This makes the processor a vital feature of any gaming laptop. Games are mainly graphics and visual effects and this is why a graphics card is a must have for gaming laptops. One needs to also take into consideration all the hardware aspects and accessories needed like RAM, RAM speed, battery life, headsets and speaker systems. Check out the Lenovo Y50 Touch

At the end of the day, what you will primarily use a laptop for determines which of the above type/s will best suit your needs. Shop around for a wider selection of home and office laptops.

{pp}Online lingerie shop reports that a significant proportion of its customers are men. Online lingerie shop ThingAmaThing reports that men account for more than 50% of its lingerie orders, despite selling a product traditionally worn by women.