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Leading international cement brand, Lafarge, has appointed Boomtown to make its brand relevant to the local South African market. Established for over 180 years, but only part of the South African market for ten years, Lafarge is a challenger brand in South Africa competing with established brands with local heritage.

Glen Meier, Boomtown strategic director, remarks on the appointment saying: "We are proud to have partnered with the global Lafarge group and its local marketing team to challenge the market and position the brand as a solution-based brand. We're utilising our strategic strengths to grow Lafarge brand awareness with its audiences, and to develop a creative campaign that is inspirational, memorable and that disrupts the market."

Boomtown created a campaign centred around the fundamental human need for sustainable buildings and construction that supports a rapidly growing population. In evolving the brand strategy to ensure South African relevance, the positioning ‘shape the future’, was created. "The campaign speaks to building the nation by providing progressive and innovative construction solutions for future generations. And, by placing the Lafarge "L" iconography at the centre of campaign visuals we are placing Lafarge at the centre of construction and development in SA," adds Meier. The campaign has been placed across various mediums including radio and civil and building print media.

On the appointment, Lafarge Marketing Manager, Madoda Manitshana comments, "Lafarge South Africa focuses on providing solutions to help the sustainable development of better cities that benefit communities. This message, along with insights Boomtown uncovered during its research, has ignited the brand and made us relevant to the South African market.”

South African innovation consultancy enhances services for long-lasting business impact Johannesburg, South Africa 22 March 2018:  iShack Innovation Consultancy, leading technology and marketing consultancy, has redefined its website and product portfolio to provide enhanced solutions and services to its clients. With a proven track record and exemplary client list, the company now provides hands-on consulting expertise across both online marketing and innovation engineering.

“We are committed to providing a digital customer advisory service that’s designed to fit in with our client’s business objectives,” says Richard Bensted, Managing Director, iShack Innovation Consultancy. “We provide a full-service consultancy with highly skilled professionals and we focus on maximising client return on investment.” The online marketing division of iShack Innovation Consultancy focuses on strategic advice, advanced search engine optimisation, Google advertising and social media advertising. The innovation engineering division focuses on mobile application development and enhancement, artificial intelligence, blockchain tech

nology, exponential technology consulting and enterprise software engineering. Each division delivers measurable results to clients, crafting tailored solutions that focus on the challenges and pain points experienced by business.

“We are committed to supporting the growth and expansion of your business,” concludes Bensted. “Through our use of exponential technologies, innovation and digital consulting, and our extensive expertise in SEO and digital advertising, we can help you to reach more customers, expand your brand and take your business to new levels and into new markets.” iShack Innovation Consultancy has an impressive client list that includes Abland, TUHF Limited, Dodo Shoes, CTU Training Solutions, Bidserv Industrial Products, JLL, One on One Productions and Cliff Central, and High Street Auctions.

The company was started by two South Africa entrepreneurs, Richard Bensted and Wayne Berger, and the freshly designed website and portfolio reflect their awareness of the new digital landscape and the demands it places on the business. To find out more about iShack Innovation Consultancy visit https://www.ishack.co.za/ or email This email address is being protected from spambots. You need JavaScript enabled to view it.

About iShack Innovation Consultancy
iShack Innovation Consultancy has been providing clients with exceptional service, solutions and innovative ideas for more than ten years. Established in 2005, the agency has a long list of well-known clients and success stories that showcase how both Richard Bensted, Managing Director, and Wayne Berger, Chairman – the founding entrepreneurs – have focused on client service, deliverables and measurable return on investment. To find out more about iShack Innovation Consultancy visit www.ishack.co.za, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 082 823 8618.   provides a range of solutions and services that are ideally suited to subscriber-based companies in Africa. Our comprehensive portfolio of services and our extensive technology-driven expertise help companies streamline their business

For more press information or images please contact:Tamsin OxfordCoffee This email address is being protected from spambots. You need JavaScript enabled to view it.   

For the sixth consecutive year, BIC® has embarked on its school roadshow, and this year, the stationery brand is continuing its efforts towards improving the quality of education in our schools with the message: ‘If You Can Dream It, You Can Be It’. 

Part of BIC®’s educational roadshow across KwaZulu-Natal, is a school art competition that recognising young talent, called the BIC® Art Challenge. The competition encourages learners to tap into their creative skills bringing excitement to the school classroom and awarding prizes to the winners.  

The activation is managed by The Zinto Marketing Group, specialists in creating new platforms for brands to engage with the youth market and contribute to socially conscious initiatives. The roadshow encourages learners to stay in school and work hard to reach their full potential. The brand activation agency has been involved in the education segment for the past 17 years and its info-tainment platforms are supported by the Department of Education.  

The Stationery Marketing Manager at BIC®, Ronette Kishun, says; “The hope is to build a groundswell of support through the initiative by encouraging the public to continue to donate stationery items towards lesser-resourced schools. Every purchase of specially marked stationery at local supermarkets will make a difference to help BIC® reach its target of 1.3 million pens this year.” 

“The show cleverly incorporates pop culture and the brand character ‘BIC® Boy’ who imparts key educational messages through a format that learners can engage and interact with.

The performance is presented by young and aspiring actors and dancers who have the ability to convey the message that by working together, we can achieve greatness,” Kishun further adds. 

BIC® is appealing to learners, parents, corporates and the broader public to get involved and foster a culture of learning in South Africa. Join the BIC® movement and show your support by helping to make a difference in the lives of over a million lesser-resourced learners. 

For more information, visit http://www.za.bicworld.com. Alternatively connect with them on Instagram or Twitter. For more information on Zinto visit the website: www.zinto.co.za

Johannesburg, 1 December 2016 – A crowd of hip-hop dancers and performers gathered at Leeuwkop Prison Juvenile Rehabilitation Centre to show their support to young prison inmates. In line with World Aids Day, The Zinto Marketing Group (Zinto) gave an educational talk on practicing safe sex as well as the importance of HIV testing and antiretroviral treatment.  

The outreach programme also seeks to empower the youth as part of a rehabilitation programme aimed at supporting young prisoners while they are serving their sentences. As the initiative is driven by inmates, success relies solely on the contributions and sponsorships received from external parties.  Zinto donated the sound, stage and production for a showcase of talented singers and energetic dancers.

The performances by Self Made Dancers, Floor Rise, Keegan and Twyz encouraged unity among the prisoners. The juvenile prisoner’s choir also delivered a breath-taking rendition of ‘Nomvula’, originally written and performed by singing sensation Nathi Manka.  

The campaign forms part of Zinto’s corporate social investment where they are actively involved in the upliftment of young imprisoned youth by integrating them for a day with ordinary young citizens who make a living through the performing arts and address the issue of social reintegration.

Michelle Combrinck founder of Zinto says, “Zinto is hugely involved in social reintegration through hip-hop dance and performance which encourages young people not to get involved in crime, drug or alcohol abuse but to focus their energy on dance and any other art form as a means of achieving a natural ‘high’”.  

Zinto focuses on youth development by employing many young and upcoming artists, actors, dancers and performers by developing their expertise and experience so that they have the necessary skills and tools to grow themselves into established brands. Through music, dance, the spoken word and industrial theatre many of Zinto’s road shows communicate a message of healthy living and success through the arts.    

The ceremony ended with a candle-lit memorial service in respect of the late Nkosi Johnson who passed away from Aids at a young age in 2001. 

 For more information about Zinto, visit www.zinto.co.za

Out of 153 pupils at Dinoto Technical Secondary School, 100 percent achieved entry to write final examinations. The principal of the school, Mr TJ White gave credit to the hard-working learners and Global Maths, an organisation specialising in assisting learners from disadvantaged communities from Daveyton.  

The principal of the school recently posted a plea for sponsorship, requesting the assistance of local businesses and influential people from the community to help the school host a Grade 12 Farewell in celebration of these learners’ determination to succeed against all odds.  

“Daveyton is a community characterised by hardship where the majority of learners often drop-out before the final year. Challenging life circumstances, such as teenage pregnancy, alcoholism, drug abuse and domestic and gender-based violence and gangsterism coupled with poverty are among the social hardships that these youngsters encounter daily. But the pupils of 2016 have shown that regardless these challenges, striving for greatness and work towards improving their living conditions and future prospects has untold benefits,” said Principal White.    

He extended gratitude to the sponsors who supported and contributed to the success of the event, “If it were not for their generous assistance, donations and sponsorships, the ceremony would not have been possible. Our appreciation goes to Zinto Marketing Group and all the contributors who made the event possible.”  

Zinto provided the platform: sound and staging on the day to create a truly memorable experience with a performance by the schools dance group for the Grade 12 pupils.  

Comments Michelle Combrinck, founder and head of special projects at Zinto, “We wanted to offer our encouragement to these young learners, whom we know education is the tool to changing lives, and is a strong focus of our youth orientated business. Since inception, we have sourced first-time job seekers living in underprovided communities, to bridge the divide to gaining experience while looking for other work opportunities or to provide a springboard to establish their own business. We champion youth who want to become active job seekers and opportunity creators as youth unemployment remains a crisis.”  

For more information about Zinto visit www.zinto.co.za or contact Michelle Combrinck on 011 553 1000