Arabella Country Estate, home to Fynbos and fine living, located on the shores of the Bot River Lagoon surrounding the magnificent World Heritage Nature Reserve, has recently been re-certified with their full ISO 14001 compliance certificate, as announced by Dirk Uys, estate manager. The re-certification shows the Estate’s continual adherence to the highest standard of environmental management.

ISO 14001 is an internationally agreed standard that sets out the requirements for an environmental management system. It helps to improve the environmental performance through more efficient use of resources and reduction of waste as well as identify, manage, monitor and control environmental issues in a “holistic” manner. Like all ISO management system standards, ISO 14001 includes the need for continual improvement of an organization’s systems and approach to environmental concerns.

Aspects of the Estate’s management that have been assessed include water supply via boreholes and a water purification plant, wastewater treatment and re-use, conservation of the environment(specifically indigenous vegetation), energy management/minimization, refuse compaction/recycling and health & safety. Uys says “In support of our Vision, these aspects are managed by means of a well-documented system and procedures that forms part of the day to day operational management by the respective Departments and all stakeholders of the Estate”.

For more information please visit www.arabellacountryestate.co.za

Arabella Country Estate, consistently voted as one of the top residential estates in South Africa, has recently undertaken a full rebrand in order to bring their current look and feel more in line with their natural surroundings and eco-system.

“With the popularity of residential estates in South Africa, we felt it was very important to align our estate’s look and feel with all that we stand for and offer our home-owners,” explains estate manager, Dirk Uys.

Situated on the shores of the Bot River Lagoon and within the world renowned Kogelberg Biosphere, the estate contracted in the services of a relationship marketing specialist to help highlight the natural beauty of all the estate has to offer.

The new look logo was developed in tandem with the positioning strapline, creating a 'cohesive whole', which emphasises and embodies "Home to fynbos & fine living" - almost like a mini ecosystem. The more contemporary logo opens the brand to a slightly younger market, radiating a warm, welcoming invitation to the target audience, inviting them to become part of something truly special.

From the logo to the hand-drawn styled strapline and watercolour elements used in the brand collateral, there is an appreciation for the beauty of the environment that radiates through the elements. The photos and textures are like art pieces, causing the reader to take a moment to appreciate it – the same as one would in nature.

The new copy used in the adverts is warm and inviting. Using words like 'pristine', it speaks about the unique offerings of the estate – residential, spa, hotel, and golf – in the same gentle, sensitive, and inviting sense that one would talk about nature.

To see the new look for yourself please visit:
Website – www.arabellacountryestate.co.za
Facebook – @ArabellaCountryEstate
Twitter – @ArabellaEstate
Instagram - @arabellacountryestate

2018 has been a volatile year on many fronts, however the property market at Arabella Country Estate in Kleinmond, Western Cape, is showing no signs of slowing down any time soon.

Since the beginning of 2018, home sales in the estate have reached over R100 million. “Demand for properties within the estate have soared this year, with more than 20 homes being sold in 2018 already,” says estate manager, Dirk Uys.

The Overberg has become a dream destination for many families, as it offers a lifestyle and sense of security not available in many other areas in South Africa. The estate has become one of the first in the area to offer full fibre optic access throughout the Estate ensuring high-speed Internet connectivity to all home owners. “Many people moving onto the Estate are doing so to escape the growing stresses and congestion of city life,” says Uys.

“We are located just 110km from Cape Town and with the increasing trend towards mobile/home offices and home-based businesses, Arabella has become an attractive alternative, The fibre optic access now gives residents high speed connectivity to be able to work efficiently from home.”

Although known worldwide for their exceptional golf course, Arabella Country Estate, also supports a myriad of other outdoor lifestyle activities right on their doorsteps, including mountain biking, trail running, non-motorised water sports on the famous Bot River Lagoon, walking and bird watching.

For more info on Arabella Country Estate please see the following:
Website – www.arabellacountryestate.co.za
Facebook – @ArabellaCountryEstate
Twitter – @ArabellaEstate
Instagram - @arabellacountryestate