Everyone seems to be jumping on the social media bandwagon, although not everyone understands the time investment needed to run a successful social media campaign.

{pp}It is important to measure what happens on your websiteand to measure these actions easily you can make use of analytics programmes like Google Analytics.

{pp}As part of customer relationship management (CRM), Email Marketing is a notable yet delicate tool that should be used with great care.

{pp}Email Marketing is one of the most efficient and cost effective ways to build relationships with customers, Email newsletters are also an effective CRM tool.

{pp}Email Marketing is a very effective way to speak directly to your customers and clients, ultimately driving engagement which increases leads and sales.

But of course, in order for Email Marketing to be successful, targeted messages need to reach the right people. Part of what makes email marketing unique and so effective is its ability both to broadcast, and also to target individuals with personalised content simultaneously.

{pp}Email Marketing should form an integral part of your marketing strategy, as it’s a great tool for establishing relationships, loyalty and ongoing communication with customers.

{pp}Email marketing is still one of the most powerful (proverbial) arrows in the eMarketer’s quiver. Email marketing is so effective because it puts your brand and message directly into your customers’ inboxes – many people’s most frequent touch-point with the Internet.

{pp}For an SEO campaign to be successful, there are many factors that have to be considered. It’s important to note that a successful SEO campaign needs constant attention, tweaking and nurturing and is definitely not a once-off process. As a digital marketing agency specialising in SEO, AlterSage has had a lot of experience planning, implementing and managing SEO campaigns for a variety of clients. Below we’ve identified three reasons why many SEO campaigns fail.

{pp}It’s 2010 – the year that South Africans have been breathlessly anticipating since 2004. We’ve had six years to prepare, and now, with a few months to go until the kick-off of the FIFA World Cup, South Africans are white-knuckled with excitement at the prospect.

{pp}Social media has been around for a number of years although we’ve only recently seen an increase in the number of South African social media campaigns. With South African Internet usage escalating and consumer behaviour changing, more and more brands are starting to see the array of possibilities presented by social media.