{pp}Over and above volumes of traffic on your website, you need qualified traffic. Having a dynamic and holistic web strategy is key to generating quality leads and increasing conversions – and in many cases this means utilising more than just Search Engine Optimisation and Pay Per Click advertising.

{pp}When it comes to marketing, the Internet has provided many distinct benefits, the main one being the ability to circulate media and information around the world at a much lower cost than more traditional forms of advertisement.

Marketing on the Internet combines the technical aspects of the Internet with a more creative side. Internet marketing is certainly not just limited to building or promoting a website, it’s also about conversations and how customers interact with your brand.