Africa has creative talent to burn. We spoke to African creative leaders about how pan-African showcases like the Loeries, help promote African talent to the world – and why awards like these, inspire brands to be bolder, and do more creative and effective work.

There is a very human voice to African brand communication, as well as a sense of fun. Lesibane Mohale, Group Creative Director of Ogilvy Africa Group, in Ghana, admires the way “humour is weaved into communication messages”. In Africa, “telecommunications brands thrive on humour and simplicity to connect with consumers,” he says.

Many African creatives are driven by a belief that we can tell better stories by taking inspiration from each other, particularly from the unique and diverse creative resources across the continent. Angolan graphic designer Hilma Sassa feels that Africans don't yet fully value their creative industry and its importance in society, making it harder to get noticed, “As a creative, you may have more luck getting noticed beyond your country, and outside the continent, if you share your work on the international stage.”

That sentiment informs the work of the Loeries, the most prestigious creative awards across Africa and the Middle East. “Our mandate is to showcase the best creative work from the continent, of course. But, it’s equally about helping brands find the right creative team to help them realise their business goals,” says Andrew Human, CEO of the Loeries. “Countries such as Brazil and India are great examples of markets that have entered work into international award shows and won by leveraging locally relevant ideas backed by solid local consumer insights,” says Mohale.

“As a continent, we should champion work that feels unapologetically African so that we can showcase to the world what the continent is truly about.”

As Sassa puts it: “I am stimulated by the diversity of work created in Africa, which is deeply inspired by our culture and tradition. That signature makes it unique and different from the things we see out there.” A similar impulse drives Human, who urges more creatives from around the African continent to enter the Loeries. “The Loeries is the only award in Africa that is recognised by the global WARC Report, which makes the Loeries a unique platform for African excellence on the global stage.” Human says the international standing of the Loeries is the result of a commitment to high standards and an independent and objective judging process. “Every year, we host some of the world's top creative leaders to act as jury presidents, coupled with panels of leading experts from throughout the region. Their objectivity and expert insight is part of what makes the Loeries the benchmark.”

“Entrants know that their work is being held to the highest global standards, and it’s a unique opportunity for African creatives to show the world just how good they are.” About  Loeries Africa Middle East:    The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry.

As the highest accolade for creativity and innovation across our region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh  thinking.  Culminating in the biggest creative gathering in Africa and the Middle East, Loeries Creative Week Durban brings together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work. Our region's creative economy is world-class and has great potential to grow and to offer employment to our talented youth. The growth occurring throughout Africa and the Middle East is very exciting, and a major focus of the Loeries is to increase the standard of brand communication in the region.

DEADLINE FOR 2019 ENTRIES EXTENDED TO 31 MAY
Major Partners: DStv Media Sales, Gearhouse
Category Partners: AB InBev, Barron, Brand South Africa, Facebook, Gagasi FM, Google, JCDecaux, Nando’s, Tsogo Sun, Vodacom, Woolworths

Additional Partners and Official Suppliers:    AAA School of Advertising, Antalis South Africa, Aon South Africa, Backsberg, BEE Online, First     Source, Fresh RSVP Guest Logistics, Funk Productions, Gallo Images, Grid Worldwide, Hetzner,     Mama Creative, Newsclip, Paygate, Rocketseed, Shared Value Initiative, Shift Social Development,  Vega School, VQI Communications Nigeria

Endorsed by:    Association of Communication and Design, Brand Council South Africa, Commercial Producers     Association, Creative Circle, EXCA, IAB, South African Institute of Architects, IID

Official Media Partners    Between 10and5, Bizcommunity.com, Book of Swag, Brand Communicator Nigeria, Business Insider by Pulse, Campaign Middle East, Film & Event Media, Modern Marketing, The Redzone.

-- ENDS --

Twitter: @loeries    Instagram: Loerieawards    Facebook: The Loeries

Distributed on behalf of the  Loeries  by:    Riana Greenblo Communications Date: May 16, 2019

For more information, interview requests or high-res images, please contact: Riana Greenblo on 011 3256006; 0825675159 or This email address is being protected from spambots. You need JavaScript enabled to view it.

23, January 2015 –Dreadlock Removal Process Now Made Easy with the Take Down® Remover 

The Take Down® Removers is the #1 Best Braid, Weave, Extension and Dreadlock Remover. This is a dry hair detangler which works fast in softening the hair.

The cream prevents any type of breakage during the process of detangling. It offers wonderful results on hair that has not been combed or brushed for a long period. Hair that has become extremely dry and matted can now be softened with the help of this excellent cream. The gentle cream penetrates through the hair and softens each and every strand as and when it is being combed.

Imagine the amount of time and effort it would take to remove the knots and clumps out of that matted and tangled hair. Take Down® Remover is definitely a great relief from pain as well as a feasible solution that offers excellent results.

The cream should be used directly on the matted hair before shampooing. Shampooing the matted hair would lead to more stubborn knots and clumps. It would also create masses of tangled matted hair. All that the users need here is this Detangler Cream, a wide tooth comb, a rat tail comb and of course lots of patience.

Users have to massage and soak the hair with the cream without wetting the hair. The knots, balls or clumps can be picked using the rat tail comb. The strands of hair can be slowly pulled out using the pin tip of the comb. If the hair to too tangled, users may wish to use extra cream – the more the better. This would weaken the matted knots and clumps.

The hair can be shampooed once it is completely detangled. A wide tooth comb can be used to remove all the knots and mats now. The hair can be conditioned with an excellent conditioner at the end.

Even the worst dreadlocks, twists, hair extensions and dread extensions can be detangled easily with the help of this dreadlock remover. Hair restoration is now easy and simple with this excellent product. It is time to say no to painful processes and those time taking sessions to detangle the extremely impossible tangled hair.   

To know more about this dreadlock remover visit www.hairdetanglerschoolsa.com

Contact Details

Nomsa Beauty Ltd, Johannesburg. 
Tel:(+27) 0791275325
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

{pp}Braids, Hair Extensions and Dreadlocks have become the latest trend in hair styling and growing in popularity. Improper removal of these hair styles have increased hair loss and hair thinning, according to Take Down Products Africa Ltd.