As the M2M market grows, horizontal strategies would progressively rise in significance, owing to the need for economies of scale and improved efficiencies, boosting service revenues in vertical segments by amalgamating systems and platforms.

It's not usual for telcos to make M2M apps all on their own as developing custom solutions is costly, lacks scale and is mostly outside the purview of many mobile operators' primary competencies.

It's essential for mobile operators to selectively choose their M2M partners based on their unique and integrated solutions. Besides just their technology edge, what's relevant would be their qualities that rope-in enterprise customers for mobile operators.

US-based mobile & wireless research specialist firm, TeleResearch Labs' advice to operators would be to pick those M2M partners which are apt with enterprise customers in critical domains such as automotive, healthcare, manufacturing, energy & utility. These partners must possess exhaustive research functionalities and the ability to support an operator's M2M footprint on a global scale. Such partners can provide additional support and efficient integration between existing and new infrastructures. Another factor in M2M partner selection is the ability of the M2M provider to support several mobile operators as enterprises desire simplified provisioning and management of devices and a same platform for multiple mobile operators eases the enterprise's M2M implementation.

Such operator-technology vendor partnerships are a necessity with M2M as not even a single mobile operator in the world possesses the ability to offer an enterprise a complete set of M2M solutions.

Looking for a detailed strategical handbook on mobile verticals in the M2M arena? Visit:http://www.teleresearchlabs.com/view_document/73-vertical-a-horizontal-worlds-of-mobile http://www.teleresearchlabs.com/

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Voys Telecom, a VoIP and Hosted PBX provider, launches the Voys app. An application that enables one to dial out with a business telephone number while using ones smartphone to make the call. The Voys app enables businessmen and women to maintain a professional image when making business calls outside the parameters of the office. The app is available for free download for iOS and Android phones.

The new app is suitable for businessmen and women on the go, or who work remotely. When you use the app to make a call on your smartphone, the person being called gets to see your company number and not your mobile (private) number. It even works when a broadband internet connection is not available as the app uses the cell phone provider’s voice network to make the call.

Because the app is integrated with the business number of the user, all calls handled via the app are visible in the app’s call log. Calls made on the desk phone are also visible on the app. In addition, the user’s personal contact list - found on the smartphone - can be imported and used. Reimbursements of cell phone calls are a thing of the past as all call costs are billed directly to the business.

Voys considers calling over a 4G connection in conjunction with a Cloud-based PBX to be the future of business telephony. Therefor the next update of the app will enable users to call via a 4G connection. The app’s source code is available under an open source license which can be accessed on Github (http://www.github.com/voipgrid). Thus making it possible for anyone to contribute towards the further development of the app.

Clients of the service provider can download the app for free in the App Store and Play Store for their iOS and Android smartphones. Those interested in either using the Voys app or Voys Telecom in general, can get in touch with the service provider by sending a request via their website www.voys.co.za.

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