{pp}Seduction101 is the first South African minisoap that is distributed using a cross-platform strategy via mobile / web and the MobiGO social network. The Seduction101 campaign is officially being launched on national campuses during the week of 21st July and the ongoing communication platform includes the MXit, Facebook, YouTube and MobiGO social networking platforms. Daily 3-minute episodes will be released from Monday to Friday via web, MXit and WAP platforms