The Spaza Agency launches with commitment to bolster small businesses and start-ups in South Africa
Cape Town, South Africa, 25 July 2017 – The Spaza Agency launches today, headed by a small team of dynamic individuals with over 40 years of combined experience in advertising, public relations, content creation, design and events management. The new agency is focused on developing innovative experiential marketing campaigns and leveraging on unpaid media to help small businesses and start-ups in Cape Town and South Africa achieve market presence and improve their visibility in the local and global media landscape.
The agency management team comprises of a couple, Lawrence and Rachel Stevenson, who come with decades of agency experience marketing global and start-up brands in South Africa and Singapore, and Dylan James, a seasoned business developer in the local start-up scene and Director and Board Secretary of the South African Small & Medium Enterprise Federation or SASMEF.
“When it comes to the marketing of small businesses and startups I have noticed that they face a common issue – they are not able to break through the clutter. This is where we can help. With a good marketing strategy that addresses the different needs of these small businesses, we can achieve positive market presence and share of voice for them locally and internationally,” said Dylan James, Creative Partner of The Spaza Agency.
The Spaza Agency is an affiliate of Empower Marketing Asia, an integrated marketing solutions company with offices in Shanghai China, Singapore and Kuala Lumpur in Malaysia.
“South Africa and Asia are both growing economies that are seeing an upsurge of start-ups and small businesses. We see a lot of synergy in these markets and believe we can cross sell across many different platforms to help our clients achieve results and effectively engage their target markets and stakeholders,” said Rachel Stevenson, Creative Partner of the Spaza Agency.
"The addition of The Spaza Agency to our existing network of affiliates is timely and of great strategic importance to Empower because South Africa is a key market for some of our existing multinational clients," said Kelvin Phang, founder of Empower Marketing Asia. "Having worked with Rachel on successful campaigns across multiple markets in Asia, we have no doubt that Spaza will be a great success and will certainly extend our reach and capabilities beyond Asia Pacific."
About The Spaza Agency
The Spaza Agency is a small integrated marketing solutions agency focused on innovative and holistic marketing campaigns for small businesses and start-ups in South Africa. The creative team is made up of three Creative Partners who bring with them over 40 years of combined agency experience in marketing. For more information please visit thespazaagency.com.
About Empower Marketing Asia
Empower Marketing Asia is an independent micro-network agency that has been delivering integrated marketing solutions for clients across Asia since 2012. With offices in Shanghai, Singapore, Malaysia and a strong network of affiliates across Asia, we partner our regional and local clients to engage their customers and audiences through strategic marketing communications and transformative brand experiences. We work closely with our clients and their stakeholders to fully utilize Paid, Earned, Owned and Shared media, while not forgetting the importance of O2O (offline-to-online, online-to-offline) in all brand communications. For more, visit www.empowerasia.biz. Visit our Facebook page @empowerasia
For media enquiries, please contact
Dylan James
Creative Partner,
The Spaza Agency
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T: +27 (084) 244 6389
New Marketing Agency launches in Lesotho and South Africa to support brand owners from production to shopper
Priority Corporation, a new marketing company has opened its doors in Cape Town South Africa and Lesotho. The company’s specialty is on helping SME’s to launch and market new and existing products inland and across borders.
Priority Corporation is a group of street smart professionals with concentrated backgrounds in marketing gathered from serving Non-Governmental Organisation’s and independent Blue Chip Companies. The wealth of expertise provided by the team is complemented by latest innovative infrastructure, a nationwide and international footprint and a network of power agents across every major distribution channel.
The results of our Current SME’s Sales and Marketing Review indicates that 67% of SME’s do not market themselves and the very same alludes that the absence of marketing is the reason for sluggish growth and incurring losses instead of profits. Priority Corporation has been incorporated to address this problem which is causing closure of SME’s daily or keeping the remainder as Small Businesses without growth forever.
Priority Corporation Managing Director, Zwelithini Matsoso Says, “SME’s lose focus on what put them in the business in the first place which is selling and generating income and marketing is the area in which they need to capitalize on to make sales and revenues, marketing is like sowing a 5Kg of maize seeds in order to harvest 10 silos.” “We therefore work with brand developers, manufacturers, and retail outlets to ensure smooth transition from product packaging, product launch, product distribution, to consumer purchase all under one roof, this is the entire ecosystem that a brand requires to succeed.”
Matsoso Continues to say “As we built the brands and help them be cash generating machines for their owners, it is equally important that the bottom line performance can render sustainable brands, those which will be able to generate money even after decades not once off. We are even happier that we will be providing all our services at a reasonable amount for all SME’s, but most importantly we will be taking small business out of being small businesses to being global and legacy businesses not forgetting Batho Pele (People first)in our service offering.” Says Matsoso.
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Tel: South Africa: +27 82 703 1495 Lesotho:+266 27 00 1495
