{pp}ADGist™ measures the effectiveness of print and billboards in a single glance. It’s a more realistic way to test ad effectiveness since most print and billboards get only a single glance when a person is flipping through a magazine or driving on the road. It is often thought that all the money spent on the majority of ads that people don’t pay much attention to is wasted, but is this really the case? ADGist™ assesses that.