Social media strategies and tools
Everyone seems to be jumping on the social media bandwagon, although not everyone understands the time investment needed to run a successful social media campaign.
Published in IT, New Media and Software
The benefits of Analytics
{pp}It is important to measure what happens on your websiteand to measure these actions easily you can make use of analytics programmes like Google Analytics.
Published in IT, New Media and Software
Email Marketing mistakes to avoid
{pp}As part of customer relationship management (CRM), Email Marketing is a notable yet delicate tool that should be used with great care.
Published in IT, New Media and Software
Tips for Effective Email Newsletters
{pp}Email Marketing is one of the most efficient and cost effective ways to build relationships with customers, Email newsletters are also an effective CRM tool.
Published in IT, New Media and Software
How to Grow your Email Marketing Subscriber Lists
{pp}Email Marketing is a very effective way to speak directly to your customers and clients, ultimately driving engagement which increases leads and sales.
But of course, in order for Email Marketing to be successful, targeted messages need to reach the right people. Part of what makes email marketing unique and so effective is its ability both to broadcast, and also to target individuals with personalised content simultaneously.
But of course, in order for Email Marketing to be successful, targeted messages need to reach the right people. Part of what makes email marketing unique and so effective is its ability both to broadcast, and also to target individuals with personalised content simultaneously.
Tips for more effective Email Marketing
{pp}Email Marketing should form an integral part of your marketing strategy, as its a great tool for establishing relationships, loyalty and ongoing communication with customers.
Published in IT, New Media and Software
Customer Engagement The best way to get more out of Email Marketing
{pp}Email marketing is still one of the most powerful (proverbial) arrows in the eMarketers quiver. Email marketing is so effective because it puts your brand and message directly into your customers inboxes many peoples most frequent touch-point with the Internet.
Published in IT, New Media and Software
Three reasons why SEO campaigns fail
{pp}For an SEO campaign to be successful, there are many factors that have to be considered. Its important to note that a successful SEO campaign needs constant attention, tweaking and nurturing and is definitely not a once-off process. As a digital marketing agency specialising in SEO, AlterSage has had a lot of experience planning, implementing and managing SEO campaigns for a variety of clients. Below weve identified three reasons why many SEO campaigns fail.
Published in IT, New Media and Software
Talking soccer and SEM
{pp}Its 2010 the year that South Africans have been breathlessly anticipating since 2004. Weve had six years to prepare, and now, with a few months to go until the kick-off of the FIFA World Cup, South Africans are white-knuckled with excitement at the prospect.
Published in Media and Telecommunications
How can social media marketing help your brand?
{pp}Social media has been around for a number of years although weve only recently seen an increase in the number of South African social media campaigns. With South African Internet usage escalating and consumer behaviour changing, more and more brands are starting to see the array of possibilities presented by social media.
Published in IT, New Media and Software