Le Naturel
Love Wild
Wilderness, Western Cape, South Africa
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Le Naturel is a South African natural skincare brand rooted in fynbos. Founded by Love in Franschhoek in 2017 and now based in Wilderness on the Garden Route, we create products inspired by the distinctive fragrances of South Africa’s indigenous plant oils. With nearly nine years of experience, we serve customers seeking natural everyday skincare, retailers looking for locally developed products, and hotels bringing a sense of place to their guest experience. Our network includes 59 stockists, including Wellness Warehouse and Faithful to Nature, alongside South African hospitality partners. In October 2026, Le Naturel opened European pre-orders, with deliveries beginning in November. Our newsroom shares brand developments, founder stories and perspectives on indigenous botanicals, natural skincare and South African entrepreneurship.
Services we offer
Marketing Services, Press Release Services, Blogger & Media Relations, Reputation Management, Event organizing, Content Creation and Editing
Marketing Services, Press Release Services, Blogger & Media Relations, Reputation Management, Event organizing, Content Creation and Editing
Services Profile
Le Naturel creates natural skincare rooted in South Africa’s indigenous botanicals. We offer everyday skincare for individuals, wholesale products for retailers, and guest amenities and refill options for boutique hotels and hospitality partners. Our range helps customers build simple daily rituals, gives stockists a distinctive South African offering, and helps hotels create memorable guest experiences through the fragrances of fynbos. We also share insights into natural skincare, indigenous plant oils and the journey of building a South African brand.
Le Naturel creates natural skincare rooted in South Africa’s indigenous botanicals. We offer everyday skincare for individuals, wholesale products for retailers, and guest amenities and refill options for boutique hotels and hospitality partners. Our range helps customers build simple daily rituals, gives stockists a distinctive South African offering, and helps hotels create memorable guest experiences through the fragrances of fynbos. We also share insights into natural skincare, indigenous plant oils and the journey of building a South African brand.