South African Airways in North America launches “Go See Southern Africa” campaign in collaboration with tour operators, hotels and safari lodges in an effort to encourage and increase tourism to SA.

Johannesburg, South Africa – SA Airways in North America has launched a special campaign that focuses on the great experience and value travel that is on offer when travelling to Southern Africa.

Cape Town and the Kruger National Park can ready themselves as these are very popular South African destinations for tourists from North America.

The “Go See Southern Africa” is a collaborative campaign with participation from leading tour operators, destination tourism organisations, hotels and safari lodges that aim to generate increased awareness about travel to Southern Africa.  All parties are working together to offer tourists an attractive, value-added programme.

The campaign follows recent misinformation concerning travel to the entire continent, which has created a hesitation for future travel planning.  

SA Airways, as the predominant airline from the U.S. to Southern Africa, has taken a leading role in developing the “Go See Southern Africa” campaign in an effort to emphasise the great experiences and the great value that abounds for travel throughout the region. 

South African Airways offers the most flights between the U.S. and South Africa, with daily nonstop service from New York-JFK Airport and daily direct service from Washington, DC-Dulles Airport to Johannesburg.  From its Johannesburg hub, SAA, and its regional airline partners, offers convenient flights to over 55 business and leisure destinations throughout the African continent. In conjunction with the campaign, numerous SAA tour operators and travel service providers are promoting very affordable packages and unique value-added offers to South Africa, Botswana, Zimbabwe, Zambia and other destinations within the region.  

Travellers are invited to visit Southern Africa as “now is a great time to explore Southern Africa with the extremely favourable exchange rate for the U.S. Dollar and the very affordable offers that are being promoted by SAA and our participating tourism partners in North America,” says Nico Bezuidenhout, SAA Acting Chief Executive.

“Cape Town is the most popular onward destination in SA for North American tourists.  A large majority of the travellers from North America visiting South Africa come to Cape Town, with many more travelling to the Cape from points other than North America – Johannesburg.

“In addition to Cape Town, other very popular spots for American visitors are the Kruger National Park, the Western Cape (including wine country) and the Garden Route.  South Africa is a multi-destination vacation for most Americans.  They don’t just visit one destination.  They visit several, particularly Cape Town and the Kruger National Park, or Cape Town, the Kruger National Park and Victoria Falls.

” The “Go See Southern Africa” campaign will be featured during 2015 with various offers by SAA and the participating travel partners being promoted throughout the year.  

For a list of participating tour operators that are offering special air-inclusive packages to Southern Africa, visit: www.flysaa.com/cms/US/GoSeeSouthernAfrica.html. The campaign will also be prominently featured in SAA’s advertising, marketing promotional programmes and social media throughout 2015.  Consumers and travel agents will be encouraged to follow the campaign through SAA’s social media channels using the hashtag:  #GOSEESOUTHERNAFRICA  

About South African Airways (SAA)  South African Airways is a Star Alliance member that offers flights to 38 destinations worldwide. Domestically, SAA operates 544 flights a week between Johannesburg – Cape Town, Durban, East London and Port Elizabeth. Regionally SAA offers 24 destinations across the African continent and its international network creates links to all major continents from South Africa through 10 direct routes. In the regional category, SAA has received the Skytrax ‘Best Airline in Africa’ Award for 11 consecutive years.                                               

Issued by SAA Communications

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