THE ‘GOOD SIR’ CAMPAIGN EXPANDS TO INSPIRE CAPE TOWN

Supported by award-winning Brandy Masters, Oude Meester

The entrepreneurial fashion duo behind “The Good Sir”, Theo Ngobeni and Zano Sithetho, recently brought to Cape Town, their hugely successful “Dinner with Style” series which was launched in Sandton in July this year.

The Modern Gentleman

‘The Good Sir’ campaign is the brainchild of Ngobeni and Sithetho who identified the need for modern men to be reminded of the qualities of true gentlemen, displayed in both conduct and appearance.

Taking the form of a series of “Dinner’s with Style”, the campaign seeks to connect established leaders of industry with emerging talent in the fields of business, music, design, film and technology.

We aim for “The Good Sir” to inspire young men not just to look the part, but to act the part as well - to try and be better professionals, brothers, friends and partners, as well as citizens”, explains Ngobeni. Sithetho adds: “‘The Good Sir’ is our modern interpretation of an old adage: being a male is a matter of birth, being a man is a matter of age, but being a gentleman is a matter of choice.”

Gentleman connect in the Mother City

The very first Cape Town “Dinner with Style” was held on Wednesday, 28 October at The Cape Town Club, with Khayelitsha-based Department of Coffee as the key note speakers. Spokesperson Wongama Baleni, engrossed guests with the inspiring tale of their road to success; relaying practical and useful advice to the budding entrepreneurs present. On being a gentleman, their view is that a true gentleman does not run away from problems, financial or otherwise, but rather faces them head on in an ethical manner and with integrity.

It’s a Question of Style

Over a three course dinner of seared tuna, beef fillet and chocolate fondant, the Good Sir’s, Zano & Theo, entertained guests with animated insights into the essential elements of a good suit and the correct way to wear it, while emphasizing the importance of detail to a well-styled gentleman.

The dynamic entrepreneurs also shared their unique business journey’s, referencing lessons from the Gentlemen in their lives who have inspired them and shaped their conduct.

Celebrations

To end off the evening, Fashion Designer Craig Native was honoured and acknowledged as an inspiration to gentlemen, both for his incredible career achievements as well as living the values The Good Sir holds dear.

The Blue Door Society Partnership

The movement is supported by award-winning brandy, Oude Meester’s, Blue Door Society. “As a brand, we believe the path to mastery follows an evolution, from apprenticeship, to dedicated practice and finally mastery of skill. ‘The Good Sir - Dinner with Style’ initiative shares these values and we are delighted to be able to help them empower a new generation of gentlemen”, says Jerome Adonis, Oude Meester Brand Manager.

For full details about “The Good Sir” movement and “Dinner with Style”, visit www.oudemeester.com.Follow Oude Meester on Facebook www.facebook.com/oudemeesterbrandy, @OudeMeesterSA on Twitter, and @OudeMeester on Instagram.

Profiles

Fashion Stylist, Blogger & Designer, Theo Ngobeni, believes that first impressions count and is passionate about style etiquette for men. His enviable professional portfolio includes styling for South Africa’s top media titles including Destiny Man and Bona Magazine. He has also been the preferred stylist for numerous celebrities.

Zano Sithetho, founder of The Skorzch brand, specializes in custom-designed, sophisticated tailored suits. He is passionate about excellence and craftsmanship. His numerous accolades include, being the first winner of both the Renault New Talent Search 2012 and the Nokia SA Youth in Design competition. Zano has been featured in GQ Magazine’s Top 50 best-dressed men in South Africa in 2013 and is regarded as one South Africa’s bright talents of the future.

Distributed on behalf of: Oude Meester and DistellDistributed by: MIR PR and EventsContact person: Jeandrè LeslieTel: 073 984 7732E-mail: jeandre@makeitrain.biz