Maybelline Partners With Nando's For '#hotmess' Campaign

"The '#HotMess' campaign is about relishing the joy of our saucy, delicious meals. Lipstick, on the other hand, not so much. We want people to embrace being an unfiltered, unedited and authentic mess while they devour their Nando's meals lathered in as much of their favourite PERi-PERi sauce as their heart desires — knowing that with Maybeline's Vinyl Ink Sauce Collection, they can put the hot in '#HotMess' without any actual mess," says Tlalane Makape, General Manager: Nando's Brand and Communications.

With this collection and this partnership with Nando's, Maybelline says wearing lipstick no longer means worrying about smudges; it's about savouring every bite while keeping your look intact. 

"This campaign is all about celebrating confidence and realness — whether it's bold lipstick or bold flavour. With Vinyl Ink Sauce, we're giving beauty lovers the freedom to enjoy life's messiest moments without compromising their look," says Maybelline Brand Business Lead of American Makeup Brands, Irina Devine.

"Collaborating with Nando's emphasises our mission to empower users and help them express their self-confidence through the creativity and fun that comes with experimenting with makeup. It really is where beauty meets flavour," says Devine.

Devine says that Maybelline is dedicated to product innovation and meeting the changing needs of consumers.

Makape says, "This collaboration is an exciting one for us because we're both brands that want to provide our consumers with high-quality products while making their lives easier. Nando's PERi-PERi sauce is a local favourite and the best sauce to put Maybelline's long-lasting lipstick to the test with."

"The Vinyl Ink Sauce Collection reiterates Maybelline's commitment to providing the makeup community with accessible, innovative, high-quality products. We really want our Maybelline community to work hard and play hard, and this partnership with Nando's proves our commitment to making makeup a fun experience while indulging in one of life's pleasures. We know that those who love lipstick will love this product," concludes Devine.

 For more information, visit www.maybelline.com. 

*Image courtesy of contributor