Ster-Kinekor Names Delon Marc Le Roux, Ayanda More, Ontiretse Magadzi, Keenan Collison and Priyanka Bandu as SK Squad Winners After Johannesburg Live Pitch Final

The search is over! Five new content creators’ voices are joining the Ster-Kinekor family as the winners of the SK Squad Influencer Search.

After an exciting final round featuring 10 talented finalists, Delon Marc Le Roux (Port Elizabeth), Ayanda More (Johannesburg), Ontiretse Magadzi (Johannesburg), Keenan Collison (Cape Town) and Priyanka Bandu (Johannesburg) have been selected as the five new SK Squad influencers.

The final took place on Friday, 4 September, at Ster-Kinekor The Zone @Rosebank, where the finalists went head-to-head in a live pitch event before a panel of judges that was streamed on TikTok Live.

Each finalist was given five minutes to present their ideas, personality and passion for cinema, followed by a two-minute Q&A session with the judging panel. Presentations were scored by the judges, with the five highest-scoring finalists earning their deserved place in the SK Squad.

The judging panel was made up of Jacques Louw, CEO of Biggi Brands and Bert Dickson, CEO of Slush Puppie, who have collaborated with Ster-Kinekor on this campaign, together with Lwandile Shange, Digital and Social Media Specialist at Ster-Kinekor and Kitso Moletsane, Content Marketing Coordinator at Ster-Kinekor.

The high-energy event was hosted by Ofentse Modise, known for his appearance on Big Brother Mzansi, who kept the finalists and audience entertained as the competition reached its exciting climax.

For Ster-Kinekor, the main objective of the SK Squad search was about unearthing creatives who could bring their own personalities and creative perspectives to the whole cinema experience. Through the influencer search, an elite squad of content creators has been selected who can authentically engage movie-loving audiences, create compelling cinematic content, and champion the Ster-Kinekor brand across digital platforms, especially TikTok.

“The response to the SK Squad search was really positive, and we were extremely impressed by the high level of creativity and passion that came through in the entries,” says Shange. “With so many talented individuals putting themselves forward, selecting our top ten finalists and then the final five winners was not an easy task.

“But what made our five winners stand out was their genuine passion for the cinema and their ability to bring that love of movies to life in a way that felt totally authentic and engaging. They demonstrated a deep understanding of what makes the cinema experience special, alongside their personality and creativity, confidence, and a genuine love for watching movies on the big cinema screen. These qualities made them stand out and exactly the right fit to represent the Ster-Kinekor brand and become part of the SK Squad.

“From here, the real journey begins. Our five SK Squad winners will take part in a dedicated creators’ workshop, where they’ll have the opportunity to further develop their content creation skills. They’ll also get to experience the world of Ster-Kinekor from a different perspective and gain new insights that will play an important role in how we connect in a creative and engaging way with our movie-loving audience on TikTok. We’re excited to see them grow, create and bring their own personalities to the SK Squad,” commented Shange.

As part of the SK Squad, the creators will bring their unique styles, creativity and love of movies and the cinema experience to audiences, offering fresh perspectives and helping Ster-Kinekor connect with the next generation of movie lovers.

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About Ster-Kinekor Theatres

Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 32 commercial cinema complexes in South Africa that house 249 large-scale screens, with 33 110 seats and the largest 3D footprint featuring 99 state-of-the-art 3D screens in South Africa (Commercial, 3D, IMAX, Kids Cinema and Cine Prestige). It also operates four cinema complexes in Namibia, Zimbabwe and Zambia, with 23 screens and 3 014 seats.

As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, a dedicated art-house multiplex cinema, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa; and has headed the return of the IMAX® Experience, with nine IMAX® Theatres across the country. Ster-Kinekor has expanded its cinema innovation to launch the first Kids’ Cinema complete with slides and bean bag seating (currently seven screens) as well as D-BOX which brings movie experiences to life with motion seats. Most recently, Ster-Kinekor introduced SKX-PERIENCE Powered by Jozi X at The Zone in Rosebank, an indoor adventure hub offering axe throwing, gel blaster, splatter room and escape rooms, adding a new dimension to the Ster-Kinekor entertainment experience.

As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.

The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half-price tickets on Tuesdays. Alongside the industry-leading Discovery Vitality loyalty programme, this enhances Ster-Kinekor’s strong consumer value proposition and competitive advantage. Ster-Kinekor has extended its loyalty offering to include the first subscription model in South Africa: SK Subscription Club, which offers members a limited or unlimited number of movies per month at a set cost whilst also enjoying the benefits of SK Club.

As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen.

See more at: www.sterkinekor.com