When your people beat you to the launch

KFC South Africa is accepting that the rollout escaped the group chat after one of its employees casually announced the upcoming 5+5 Tuesday special on TikTok.

See the original video here: https://www.tiktok.com/@marambu53/video/7643886037370080530

The Brand Responds

The brand jokingly replied with:

A reliable source from the brand confirmed, “The streets got the memo early, the rollout is now community-owned"

South Africans Back The Employee

South Africans immediately sided with the employee, calling her:

• “a freedom fighter”
• “our insider”
• “the Wikileaks of fast food”

Sources Close To The Situation Say

Staff said the people deserved transparency, who are we to argue

• Marketing is thrilled
• The streets are ready for Tuesday

Anticipation Builds

The leaked promo is now more anticipated than some album drops.