Johannesburg, South Africa – In a move set to redefine men’s grooming, L'Oréal Paris South Africa proudly announces an inspiring new campaign partnership with South African rugby icons Faf de Klerk and Cheslin Kolbe. This dynamic collaboration will see Faf de Klerk lending his star power in L'Oréal Paris Elvive and Men Expert campaigns, while Cheslin Kolbe will spearhead the L'Oréal Paris Men Expert campaign.

"The opportunity to partner with a brand like L'Oréal Paris, a brand synonymous with excellence, is truly an honour," said Faf de Klerk. "The brand resonates with my commitment to looking and feeling my best, both on and off the field." 

Echoing this sentiment, Cheslin Kolbe added, "Partnering with L'Oréal Paris Men Expert is an incredible opportunity to inspire men to invest more time into their appearance and well-being. This campaign is about empowering men to embrace self-care and confidence. It's a message that resonates deeply with me, both as an athlete and as a person."

This groundbreaking partnership reinforces L'Oréal Paris’s firm dedication to empowering individuals across the globe. Through this collaboration, L'Oréal Paris continues its legacy of celebrating diversity, amplifying voices of strength, and championing the power of authentic self-expression. 

"Welcoming Faf de Klerk and Cheslin Kolbe to the L'Oréal Paris Men Expert family is a moment of immense pride for us," shared Ayanda Mackay, Brand Business Lead for L'Oréal Paris Southern Africa. 

“Their steadfast dedication, palpable passion, and genuine authenticity perfectly encapsulate the essence of our brand. This campaign is a testament to our commitment to celebrating empowerment, honouring cultural richness, and emphasizing the importance of self-care for the modern man.”

The collaboration with Faf de Klerk and Cheslin Kolbe marks a pivotal moment in L'Oréal Paris’s journey of inspiration and innovation. The L'Oréal Paris Elvive Hydra Hyaluron and L'Oréal Paris Men Expert Hydra Energetic ranges, meticulously designed to meet the diverse needs of today’s modern man, provide the tools for men to embrace their confidence and conquer their day.

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For media enquiries and high-res images, please contact:
Lorinda Voges
Elvee Consultancy
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