Revlon Announces a Modern Take On “The Most Unforgettable Women in the World” to Inspire a Bold New Generation

Revlon Announces a Modern Take On “The Most Unforgettable Women in the World” to Inspire a Bold New Generation

The dynamic “Revlon Be Unforgettable” campaign shines a spotlight on the brand’s timeless vision of glamour, confidence, and depth for a new generation, redefining modern beauty.

Johannesburg, South Africa – April 2, 2026 – Today, Revlon announces the latest iteration of its iconic “Revlon Be Unforgettable” campaign is a modern evolution of the brand’s enduring celebration of individuality and glamour, drawing inspiration from the legendary campaign “The Most Unforgettable Women in the World Wear Revlon”.

This new chapter captures an exhilarating sense of “newstalgia,” where timeless glamour collides with fresh, modern energy. An acclaimed and unexpected cast of today’s most unforgettable women is set to turn heads, inviting a new generation to rediscover the art of making a lasting impression.

“At Revlon, beauty is about so much more than looks – it’s about fierce confidence and fearless self-expression,” said Erika Woods, SVP of Mass Marketing at Revlon. “This spirit has always been at our core, and ‘Revlon Be Unforgettable’ propels it into the future. Expect jaw-dropping talent, each unforgettable in her own way, each boldly herself.”

A Legacy Reimagined for Today

“The Most Unforgettable Women in the World Wear Revlon” has always celebrated icons whose influence goes far beyond the mirror. The latest campaign turbocharges this legacy, showcasing a dynamic lineup of women stepping into their own spotlight, whether as pop culture powerhouses flaunting fearless style or as rising stars redefining modern femininity and creativity.

From career triumphs to breakthrough moments, these women embody the Revlon spirit: bold, ever-evolving, and embracing beauty that’s polished, effortless, and uniquely theirs.

A Modern Creative Vision

Developed in partnership with Revlon’s newest creative partner, Colle McVoy, and the brand’s in-house creative team, the campaign introduces a modern visual language designed to capture the women’s dimensionality – on camera and beyond.

“We set out to honour Revlon’s history and brand DNA while evolving the campaign through contemporary creative choices, including modern camera techniques,” shared Lia Khayami Quiñones, Group Creative Director at Colle McVoy. “The quick, fluid camerawork moves around the women to reflect their multidimensionality. The original imagined what it meant to be unforgettable – now, we’re defining what it truly means today.”

Innovation Meets Iconic Beauty

This year, Revlon pushed boundaries with next-generation launches for today’s beauty fanatics, including its dazzling Super Lustrous Ultra™ Lipstick, an upgraded addition to its legendary lip collection; a brand-new Revlon Glimmer Lip Treat Balm + Mask; and bold new shades of its viral Super Lustrous™ Glass Shine Balm.

As the campaign rolls out, Revlon will spotlight these innovations alongside timeless favourites, displaying the full spectrum of modern glamour.

Discover the Campaign

Watch for “Revlon Be Unforgettable” everywhere – TV, out-of-home, digital, social, and more.

Discover the magic at https://www.revlon.co.za.