The story behind any brand is fascinating but the story behind Just Teddy - Fine Boulangerie & Pâtisserie is nothing short of remarkable. This book is a project that has been in the making for a long time, writing itself over the years without the Zaki family even being aware of it. Now, Teddy Zaki (who some of you will remember as the runner-up in The Great South African Bake Off TV series) and his family are thrilled to share their untold story with the world in Just Teddy - Petals from Paris, a cookbook extraordinaire which will take the reader on a journey around the globe through mental imagery of the family’s travels which inspired them to create their delectable boulangerie (breads) and pâtisserie (pastries).

Lovingly shared on the pages of this book are recipes which are of great sentimental value to this family from the recipe which was the start of it all, Unpretentious Coloured Cupcakes and the delectable Chocolate Ganache Tart – which was on Just Teddy’s first counter at the food market located at 1 Fox - to a magnificent variation on a basic Macaron recipe for Ispahan and Persian Love Cake. You will find beauty in even the simplest recipe for Buttermilk Scones and Madeleines which are as close to sanctification of baked goods as you will get!

Just Teddy – Petals from Paris will turn even the most reluctant bakers among us into master bakers (okay that may be a small exaggeration, but you get the idea – you will want to bake). The story told on these pages will inspire the entrepreneur within who may be waiting for that final push to follow your dream!

This is a Christmas gift for the home baker – Teddy started out as one, and he wants other keen bakers to experience the joy of baking, too. Anybody who has ever had a dream and passion will love this book, as much as the person who has everything.

Just Teddy - Petals from Paris is published by award-winning That Food Guy Publishing - a division of That Food Guy Group, who are also the creators of Naqiyah Mayat - The Beginning: Indian Recipes from my Home and Dinner at Somizi's.

NOTE: Just Teddy - Petals from Paris will be available from 25 November. Books will retail at R650 with a custom, limited edition book jacket (pictured above left) and R550 without a book jacket (pictured above right). Books can be purchased from www.justteddy.shop or at Just Teddy’s Hyde Park Corner store. Any corporate order queries can be sent to This email address is being protected from spambots. You need JavaScript enabled to view it.

Visit Just Teddy Fine Boulangerie & Pâtisserie at Shop LM4 on the Lower Mall level of Hyde Park Corner located at the corner of William Nicol Drive and Jan Smuts Avenue or visit their online store.

Just Teddy Fine Boulangerie & Pâtisserie Operating Hours:

Operating Hours - currently operating under adjusted Level 1 restrictions.
Monday to Saturday: 7.30am to 6pm
Sunday: 7.30am to 5pm

Get Social: Follow us on Instagram @just___teddyor keep up to date with our news on Facebook @JustTeddyPatisserie… and don’t forget to use our hashtags #JustTeddy #JTPetalsFromParis when you are sharing your unforgettable Just Teddy experiences.

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DISTRIBUTED ON BEHALF OF JUST TEDDY by ANGELFISH PR & EVENTS. All media queries can be directed to Annie Hodes on 083 325 4445 or This email address is being protected from spambots. You need JavaScript enabled to view it.

ABOUT: Just Teddy - Fine Boulangerie & Pâtisserie

After the store’s massively successful opening in 2019, Just Teddy has gone from strength to strength with what started as a Pâtisserie and light meal option quickly evolving into a fully-fledged European style café with a high expectation for Middle Eastern flavoured and French inspired dishes – a formidable combination. Every detail of the store and restaurant has been considered, from the white cherry blossom wonderland to the chic ‘giftbag’ style take-away packaging. The nod to High Tea inspired luxury, coupled with a hint of Continental flair ensures you are transported to the high streets of Europe, in the heart of Hyde Park Corner.

The Just Teddy - Fine Boulangerie & Pâtisserie team is led by Teddy Zaki (who was a finalist in The Great South African Bake Off TV series). Teddy’s wife Natasha is the glue of the family and ensures that business behind-the-scenes is taken care of, daughter Jordyne takes on the role of Head Pâtissier; and son Jeff is the ‘Bread Narco’ leading the Boulangerie (bread) team - their undeniable family bond is evident on every plate of lovingly prepared food served in their store.

Whether you’re in the mood for a Croque Monsieur, or an extravagant three-tiered High Tea in style, Just Teddy never ceases to over deliver and overwhelm with flavour, class and passion evident in every morsel.