Jacaranda FM To Empower Female Entrepreneurs By Perfecting Their Elevator Pitch In 94.2 Seconds

In the spirit of Women’s Month, Jacaranda FM continues to champion the women of Mzansi by giving them the tools and resources to break boundaries. In a bid to elevate female entrepreneurs within the Jacaranda FM community, the station has launched their new initiative ‘HER Perfect Pitch’ – a campaign to help female entrepreneurs perfect their elevator pitch and take their business to the next level by winning a prize package worth over R500 000.

The station is calling on female entrepreneurs earning less than R10 million per annum to send through a video pitch no longer than 94.2 seconds to herperfectpitch@jacarandafm.com that explains what their business is about, why their business is important, how it gives back to the community, and what help they think their business needs to take it to the next level. Alongside the video,  a complete company profile including more detail about the business, the staff compliment, a business plan, and a five-year growth plan should also be included in the submission.

Spearheaded by Jacaranda FM Managing Director - Deirdre King, Jacaranda FM’s Commercial Manager - Jane Ruinard, Jacaranda FM presenters and entrepreneurs - Rozanne McKenzie and Elana Afrika-Bredenkamp and Woman Of Stature Foundation  CEO – Charlotte du Plessis, 10 entrants will be invited to pitch their business in 94.2 seconds or less to this panel of professional women on 31 August 2022. Each of the panellists bring a wealth of knowledge to the table through their experience in their respective careers. Panel members will share valuable advice these female entrepreneurs can take home to give their current business plan a boost.

Each panellist will share varying yet business-critical advice with these women. Deirdre King will unpack the business model from a leadership and marketing point of view, Jane Ruinard will share insight into the commercial aspects of their business, Rozanne McKenzie will share her knowledge on how to ace a presentation, Elana Afrika-Bredenkamp will advise each woman on the importance of creating connection when delivering ‘HER Perfect Pitch’ speech with an audience.

One of the 10 entrepreneurs will walk away with a grand prize that will give them support for their business in the months to come. The winning entrepreneur will win R500 000 worth of advertising value on Jacaranda FM including the conceptualisation, production, creation of a radio advert and amplification on Jacaranda FM’s digital channels, a six-week mentorship with Jacaranda FM’s Managing Director -  Deirdre King, a tailor-made business model by Jacaranda FM’s Commercial Manager Jane Ruinard, presenter training from Rozanne McKenzie and Elana Afrika- Bredenkamp, a membership to the Professional Collective by Woman Of Stature business network sponsored by Charlotte du Plessis, PR assistance by Brandsmith’s Roxanne Smith, a branding consultation by Tiffany Markman and a digital consultation with The Platinum Club’s Lee-Roy Wright and El Broide.

“As a family-centric radio station, we know just how pivotal women and mothers are to their families’ success. ‘HER Perfect Pitch’ was created to support the strong female entrepreneurs within our community and grow their business. The best way to support women in business is to share our knowledge and experience to elevate the women around us.” comments King.

Entries are now open and will officially close on 26 August 2022. For more details, visit www.jacarandafm.com.