Why Calm Down Bottles Are the Hottest Toy Trend in South Africa Right Now

Jellystone Designs is excited to announce the launch of its award-winning DIY Calm Down Bottle, now available on Takealot for R399. This innovative sensory tool is quickly becoming a must-have for South African parents, educators, and therapists looking for creative ways to help children manage stress, anxiety, and emotional regulation.

The DIY Calm Down Bottle is a unique, refillable sensory bottle that comes with all the creative elements needed to build a personalised tool for relaxation. Simply add water along with a dash of oil or a few drops of washing up liquid, and watch as the vibrant, swirling contents provide a soothing, visual experience. With its included craft pack, the bottle is fully customisable—allowing children to add their favourite materials, colours, or textures for endless creative play and repeated use.

Designed for focused, calm play, the Calm Down Bottle is more than just a toy—it’s a practical tool used by parents, teachers, and therapists alike. The gentle movement of glitter, water, and other sensory elements helps children self-regulate their breathing, redirect their attention, and achieve a state of mindfulness. This hands-on activity not only calms busy minds but also encourages independent self-soothing and emotional regulation.

Jellystone’s Calm Down bottle is available to South African consumers in a range of colours and themes including: pink, blue, mint, rainbow, unicorn, under the sea, snow, dino and bees.

This innovative sensory toy is quickly becoming a favourite for managing stress, anxiety, and emotional regulation – and here are 10 compelling reasons why:

1)    Stress and Anxiety Reduction: Filled with soothing materials such as water and glitter, the bottle’s slow-moving contents help ease stress and calm anxious minds.

2)    Sensory Stimulation: Its visual and tactile elements are designed to engage and relax, making it especially beneficial for individuals with sensory processing needs.

3)    Emotional Regulation: Acting as a gentle distraction, the Calm Down Bottle enables children and adults alike to self-soothe and better manage their emotions.

4)    Mindfulness and Meditation: The mesmerising movement of the bottle’s contents encourages mindfulness, providing a simple yet effective form of meditation.

5)    Calming for Children: Particularly useful for children who struggle with strong emotions, this sensory tool offers a non-verbal way to achieve a state of calm.

6)    Self-Soothing: By promoting independent emotional regulation, the bottle helps build essential coping skills and reduces reliance on external support.

7)    Educational Tool: It doubles as an educational resource, teaching kids about patience, focus, and the importance of self-regulation through play.

8)    Customisable: The DIY nature of the Calm Down Bottle means it can be personalised with a variety of materials, colours, and themes to suit individual preferences.

9)    Portable and Accessible: Compact and easy to transport, it provides a calming presence wherever it is needed—at home, school, or even on the go.

10) Time-Out Alternative: As a positive and engaging alternative to traditional time-outs, the bottle helps children manage their emotions in a healthy, constructive manner.

Jellystone Designs’ DIY Calm Down Bottle is more than just a toy—it’s a multi-functional tool that blends creativity, education, and emotional well-being. With its numerous benefits and endless customisation options, it’s no surprise that it is rapidly capturing hearts across South Africa. Get yours from Takealot today!