SoftwareOne continues as VMware by Broadcom Pinnacle Partner following partner program restructuring
Written by: Gudmundur Adalsteinsson Save to InstapaperSoftwareOne continues as VMware by Broadcom Pinnacle Partner following partner program restructuring
Pinnacle status places SoftwareOne among a select group of partners supporting customers through VMware ecosystem changes
Johannesburg, South Africa, April 15, 2026 – SoftwareOne, a leading global software and cloud solutions provider with offices in South Africa, today confirmed that it continues as a VMware by Broadcom Pinnacle Partner, the highest tier in the VMware partner program.
Following Broadcom’s restructuring of the VMware business and partner ecosystem, the partner status designation now applies to a select group of partners with demonstrated scale, expertise, and strategic alignment. SoftwareOne’s continued Pinnacle Partner in EMEA status reflects its VMware capabilities and ongoing collaboration with Broadcom.
“VMware customers are navigating a period of significant change,” said SoftwareOne Chief Partner & Sales Officer Gudmundur Adalsteinsson. “Our continued Pinnacle Partner status reflects long-standing VMware expertise and enables us to support customers with continuity and clarity as they manage licensing transitions and make informed decisions about their private cloud environments.”
Navigating VMware Ecosystem Changes
Recent changes to the VMware partner landscape have introduced new complexity for customers, particularly around licensing models, renewals, and long-term private cloud strategy.
As a VMware by Broadcom Pinnacle Partner in Europe, Middle East, and Africa, we work directly with Broadcom, providing customers with prioritised access, licensing expertise, and technical support across VMware-based private Cloud offerings.
SoftwareOne supports organisations globally affected by changes to the VMware partner ecosystem, including customers whose existing partners can no longer transact or provide renewal support.
Expertise and Optimisation Approach
SoftwareOne combines VMware expertise with an ITAM-led approach to optimisation. We are a six-time Gartner Magic Quadrant Leader for Software Asset Management Managed Services and applies this expertise to help customers maintain compliance and optimise as VMware licensing models and VMware subscription offerings continue to evolve under Broadcom.
More information on our VMware transition support is available at https://www.softwareone.com.
Ends.
About SoftwareOne
SoftwareOne is a global software and cloud solutions provider and distributor. With a presence in over 70 countries and a team of about 13,000 professionals, we combine global scale and local expertise to help partners and customers optimize costs, source and procure, accelerate growth, and navigate complex IT environments with confidence.
Leveraging deep capabilities in cloud, software, and data and AI, the company empowers organizations to modernize, innovate, and unlock the full value of their technology investments.
Headquartered in Switzerland, SoftwareOne is listed on the SIX Swiss Exchange and Euronext Oslo Børs under the ticker symbol SWON. SoftwareOne Holding AG, Riedenmatt 4, CH-6370 Stans
For More Information
Monica van der Spuy | GinjaNinja | +27 71 685 6476 | This email address is being protected from spambots. You need JavaScript enabled to view it.
Melanie Coffee | SoftwareOne spokesperson | +47 46 74 8648 | This email address is being protected from spambots. You need JavaScript enabled to view it.
Daniëlle van der Starre | Head of External Media, SoftwareOne | +31 6 42 10 88 77 | This email address is being protected from spambots. You need JavaScript enabled to view it.
Get new press articles by email
GinjaNinja is an owner run and managed PR, integrated marketing, and communications agency. The company has evolved over 21 years to offer public relations experience across several industry sectors together with key digital and marketing services. What we value in our clients is what we value in ourselves. GinjaNinja has integrity, is hard working, dedicated, passionate, ethical, creative,... Read More
Latest from
- Property Transactions Beyond Borders - Why Accurate Data Reduces Expat Risk and Investment Uncertainty
- Cloud security gaps persist as adoption accelerates, warns industry expert
- Cloud adoption is accelerating – but so are hidden security risks, warns Dariel
- Trellidor appoints new CEO, Damian Judge
- Trellidor supports Highway Hospice with security donation worth R58,000
- Agentic AI is here and it’s time for the CIO to lead the shift from experimentation to enterprise value
- Digital sovereignty - What it is - and why it matters to your business in 2026
- The Real ROI of Security - Moving Beyond Cost to Performance
- Compliance is key to hiring remotely without the risk
- Eliminating high, recurring software vendor support costs
- Managed Services - engineering-led or helpdesk-led?
- Speed, trust and resilience are no longer optional in digital transformation
- The holiday homeowners’ checklist - Coastal care that keeps you secure these autumn holidays
- IoT is reshaping transport and logistics through smarter, data-driven mobility systems
- Property Trends - What to expect from South Africa’s property market
The Pulse Latest Articles
- Opinion Piece: Rethinking Fairness And Performance - Part 1 (April 20, 2026)
- Axor Incava: Where Architecture Meets The Ritual Of Water (April 20, 2026)
- The Rise Of The Bathroom Selfie: How Skincare Became A Signal Of Personal Identity (April 20, 2026)
- Bundox Safari Co. Launches Agent Portal To Streamline Trade Access To Rates, Packages And Information (April 20, 2026)
- Interpol Warns Of Global Crime Networks, Sa Businesses Urged To Rethink Detection (April 10, 2026)