Samsung’s Exynos Processors Selected to Revolutionise Audi’s Next-Generation In-Vehicle Infotainment

Samsung Electronics Co., Ltd., a world leader in advanced semiconductor technology, has announced its participation in the Audi Progressive Semi-Conductor Programme (PSCP). Samsung will participate as a partner supplier of Exynos processors, its own System-on-Chip (SoC) solution, for Audi’s In Vehicle Infotainment (IVI) system.

Audi’s PSCP was first initiated in 2010, with the aim of quickly implementing the latest technologies that satisfy the highest standards in robustness, performance and quality for automobiles. As a key partner, Samsung will be supplying its flagship Exynos processors for Audi’s next-generation IVI system. “With Exynos processors, Samsung has proven its technology leadership in performance, reliability and innovative packaging solutions. Through the PSCP, Samsung and Audi will work together to deliver the best in-vehicle infotainment experience, at the automotive quality level expected from the Audi brand,” says Michelle Potgieter, Director: Brand and Product Marketing and Communications at Samsung South Africa.

With multiple OS and multi-display support, the flagship Exynos processors can operate up to four different domains and displays stationed in the vehicle at once. Exynos processors' powerful computing and graphic processing performance delivers highly graphical user interface on displays for deeper user engagement.

Since 2010, Samsung’s Exynos processors have powered the highest performing smart devices, ranging from smartphones and laptops to navigation systems, delivering the ultimate experiences to consumers. Through the adoption of advanced technology and optimisation for automobiles, Samsung is committed to delivering top-of-the-line performance, for a safer and more pleasant driving experience.

“We are thrilled to be a part of the rapidly advancing automobile technology. Samsung is fully dedicated to delivering a robust and reliable yet high-performing solution to Audi to provide the next level of driving enjoyment,” Potgieter concludes.

For more information about Samsung’s Exynos products, please visit http://www.samsung.com/semiconductor/minisite/Exynos/w/

About Samsung Electronics Co., Ltd.Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit Samsung Newsroom at http://www.samsung.com/za/

For further information, please contact:Tebogo MashegoJake Griffioen Epic MSLGROUPSamsung Electronics South Africa011 784 4790 | 011 549 1646 |  082 856 7557 | 071 671 2052tebogo.mashego@epicmslgroup.com | Jakes.g@samsung.com