Acalytica Publishes First Public Report on AI Image Generation Usage

Johannesburg, South Africa — 18 September 2025
Acalytica, the digital growth platform for creators and agencies, has released its first public analysis of how South Africans are using AI image generation for marketing, branding, and content creation.

Headline insights

• 568 images generated by 66 unique users across 8 months
• Median generation time: 14.6 seconds; 90% complete in under 21 seconds
• Most used formats: square 1024×1024 canvases for social and branding
• Top creative flavours: 3D render, contemporary, cartoon, with golden hour and studio lighting leading

Real-world use cases

The data shows that AI images are not just for experimentation. Users leaned heavily on the tool for:

• Logos and branding assets
• Social tiles and campaign visuals
• Product and food renders
• Maps and infographics

Prompt language reflects this practicality, with "logo", "business", "background", and "map" among the most common words.

Why it matters

"AI image generation is speeding up the boring part of creative work, the first draft," said Edzai Zvobwo, CEO of Acalytica. "Designers and agencies now start at step five instead of step one. That means faster campaigns, more iterations, and lower costs."

About Acalytica

Acalytica is a South African-founded digital growth platform helping creators and agencies launch, manage, and monetise their online presence without code. The platform includes bio-links, payments, analytics, SEO optimisation, and AI tools for marketing in the search and social era.